How To Create Good User Experience?
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Too often, products are designed with a focus on business goals, fancy features, and the technological capabilities of hardware or software tools. All of these approaches to product design omit the most important part of the process – the end user. This presentation is about how you can create good user experience by involving end-users at the very beginning of the product design process.
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How To Create Good User Experience?
- 4. What this Session is About? Design tips and tricks Technology Answers This session is not about Asking the right questions Design thinking Frameworks Instead, this session is about
- 5. User Experience and Why It Matters
- 6. The experience the product creates for the people who use it in the real world. User Experience
- 7. Is it hard to do simple things? Questions to Ask Is it easy to figure out? How does it feel to interact with the product?
- 8. Aesthetic design Product design is more than Functional terms
- 9. From Product Design to User Experience Design User experience design often deals with questions of context. Is the button in the right place relative to the other controls the user would be using at the same time? Is the button too small for such an important function?
- 10. When technology delivers basic needs, user experience dominates –Donald Norman Director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things.
- 11. 60s & 70s 80s & 90s 2000s MAKING PRODUCTS CHEAPER MAKING PRODUCTS BETTER MAKING BETTER PRODUCTS MAKING BETTER PRODUCTS WITH PEOPLE FOR PEOPLE
- 12. User Experience Hierarchy of Needs THIS IS THE “CHASM” THAT IS REALLY REALLY HARD FOR STARTUPS TO CROSS
- 13. Design is too important to be left to designers. –Raymond Loewy Often referred to as the “father of industrial design”
- 14. So is there any UX recipe for well designed products?
- 15. Design Thinking
- 16. Everything that needs to be said has already been said. But since no one was listening, everything must be said again. – André Gide French author and winner of the Nobel Prize in literature
- 17. Design Thinking is a human centered & collaborative approach to problem solving that is creative, iterative & practical.
- 18. Design Thinking is a human centered & collaborative approach to problem solving that is creative, iterative & practical. Empathy Understand and share the feelings Rationality Quality of being reasonable based on facts Creativity Use of imagination to create something
- 19. The Phases of Design Thinking 1 2 3 4 5 Empathize Define Ideate Prototype Test
- 20. Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task. 1 Empathize
- 21. Engaging a user to gather information using either direct or indirect questioning techniques. Speak about specific topics Encourage Stories Uncover hidden needs Find surprises Discover the emotions 1 Empathize
- 23. If I had an hour to solve a problem solution. I would spend the first fifty minutes determining how to… …for once I know the proper question to ask, I can solve the problem in less than 5 minutes. –Albert Einstein Frame the problem 2 Define
- 24. 2 Define Develop Insights Create Problem Statement Define a point of view user + need + insight
- 25. Framing the right problem is the only way to create the right solution. 2 Define
- 26. 3 Ideate It’s not about coming up with the right idea, it’s about generating the broadest range of possibilities.
- 27. 3 Ideate Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. Alex Osborn
- 28. Focus on quantity Welcome Unusual Ideas Defer Judgment Four general rules of brainstorming 3 Ideate Combine & improve ideas
- 29. Minds are like parachutes they only function when open. –Albert Einstein
- 31. 4 Prototype Build to think and test to learn.
- 32. WHY prototype 4 Prototype To communicate. To start a conversation. To fail quickly and cheaply. To test possibilities.
- 33. Testing is an opportunity to learn about your solution and your user. 5 Test
- 34. 5 Test Testing will help you save money during development and avoid potential disaster.
- 35. 5 Test 4 Prototype 3 Ideate 2 Define 1 Empathize During the whole process, keep an eye on winning aspiration Winning Aspiration
- 37. Create personas and customer journey map. Exceptional user research
- 38. UX is the sum of every interaction on the product or service. Every interaction counts
- 39. Create user flows before you start designing the interface. Focus on the flow
- 40. Go a step further than customization Personalization Giving users meaningful rewards for completing certain tasks. Create habit loops with rewards
- 41. Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
Notas del editor
- Too often, products are designed with a focus on business goals, fancy features, and the technological capabilities of hardware or software tools. All of these approaches to product design omit the most important part of the process – the end user.
- Too often, products are designed with a focus on business goals, fancy features, and the technological capabilities of hardware or software tools. All of these approaches to product design omit the most important part of the process – the end user.
- As a product designer and creator what our job is to do? Facebook Like-Dislike-Empathy buttons example
- We have a double-edged relationship with the products and services we use. They empower us and frustrate us; they simplify and complicate our lives; they separate us and bring us closer together. But even though we interact with countless products and services every day, we easily forget that they are made by people, and that someone, somewhere should get the credit when they work well for us—or get the blame when they don’t.
- UX is the sum of every interaction on the product or service. User experience is not about the inner workings of a product or service. User experience is about how it works on the outside, where a person comes into contact with it.
- When someone asks you what it’s like to use a product or service, they’re not asking about what features they have or is it functional or not but they’re asking about the user experience. For any kind of product or service, it’s the little things that count. Having a button click when you push it down doesn’t seem like much, but when that click makes the difference. Is it hard to do simple things? For example how many steps it takes if you have to order a pizza. Is it easy to figure out? Most of the physical products come up with a user manual which nobody reads. Remember if your solution to any problem is complex, it is not a solution but another problem. How does it feel to interact with the product? When any user use your product, they invest their attention, time and money on it. And in return they are expecting nothing but good user experience.
- Aesthetic appeal - a well-designed product is one that looks good to the eye and feels good to the touch. Functional Terms - A well-designed product is one that does what it promises to do. Example: scissors that don’t cut even though the blades are sharp, a pen that doesn’t write even though it’s full of ink, a printer that constantly jams.
- Aesthetic design makes sure the button on the coffeemaker is an appealing shape and texture. Functional design makes sure it triggers the appropriate action on the device. User experience design makes sure the aesthetic and functional aspects of the button work in the context of the rest of the product, asking questions like, “Is the button too small for such an important function?” User experience design also makes sure the button works in the context of what the user is trying to accomplish, asking questions like, “Is the button in the right place relative to the other controls the user would be using at the same time?” Or do we even need a button?
- If we look in the past what happened.. With people for people..
- Chasm: a profound difference between people, viewpoints, feelings, etc.
- Everyone involved in the product creation process should be involved in product designing process, including the end user (co-design program).
- Now we have some idea about UX so how to create good user experience? What process we can follow? Being able to deliver great design depends not only on your design ability, but on managing the design process and other participants in that process effectively.
- There is nothing new about design thinking. It is a way we think and create different things. It's a way designedly (entrepreneurial) doing and thinking; which can be seen as "innovator's common sense"
- Design thinking is not only about design. It is about all type of problem solving. It helps you produce effective solution creatively and in a collaborative manner.
- There are three important components of design thinking, Empathy, Creativity and Rationality. But remember everything revolved about human being.
- Sometime we break empathize phase into “Understand” and “Observe”
- You can see lot of ads today who purely emphasis on Empathy such as Easy Paisa or OLX. Hover-board Example. How it can help special kids or old people.
- Direct questioning techniques are focused on having the user speak about specific topics, while indirect questioning techniques are focused on getting the user to tell stories about various aspects of a topic.
- Story of ittendance and v2
- Interpret the empirical findings
- user = develop persona need = point of view Problem statement: A problem statement is a concise description of the issues that need to be addressed by a problem solving team.
- People might need so many different things (remember about facebook dislike button) but in your problem statement you have to decide what exactly people were looking for and why it is important for them.
- This is a collaborative phase.
- Focus on quantity The assumption is that the greater the number of ideas generated, the greater the chance of producing a radical and effective solution. Defer Judgment Criticism of ideas generated should be put 'on hold’ for a later 'critical stage' of the process. By suspending judgment, participants will feel free to generate unusual ideas. Pulsing! Welcome Unusual Ideas Out of a hundred ideas, the first sixty ideas produced five that were actually new or different, the next twenty produced nothing but laughter, and ideas eighty to a hundred produced another ten that were amazing. Combine and improve ideas Good ideas may be combined to form a single better good idea, as suggested by the slogan "1+1=3".
- IDEO Technique What? How? Why? - Mostly use for reverse engineering. SWOT - Strength, Weakness, Opportunities and Threats. Voting and Idea Selection is a important part of this phase. You need to know about famous “Strategy Choice Board” for idea selection.
- In design thinking, you prototype not just products but also services, experiences, processes, and other things most would consider intangible. In short, you can draw complete customer journey in this phase.
- To communicate. If a picture is worth a thousand words, a prototype is worth a thousand pictures. To start a conversation. Your interactions with users are often richer when centered around a conversation piece. A prototype is an opportunity to have another, directed conversation with a user. To fail quickly and cheaply. Committing as few resources as possible to each idea means less time and money invested up front. To test possibilities. Staying low-res allows you to pursue many different ideas without committing to a direction too early on. To manage the solution-building process. Identifying a variable also encourages you to break a large problem down into smaller, testable chunks. Spend less time Collaborate
- Test your product even before you start building.
- This sounds dramatic, but it’s true.
- Every strategy should and must start with a winning aspiration. Which means how your customers can win in any particular situation.
- Exceptional user research — Conduct thorough user tests, then translate the results into personas. Use personas to run through user scenarios and customer journey maps.
- Personalization: Give an example of Siri
- And how it works is not only from functional point, but from all points which we have discussed in UX needs hierarchy.