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Whatever medium you deliver your sales message it must make a good impression.
Start that impression with good digital images.



Presentation
 •    Pixel Resolution
        ⁃    it all starts with the pixel
 •    Color Depth
        ⁃    Each bit can be any number of colors depending upon the depth
        ⁃    1 Bit
        ⁃    8 Bit
        ⁃    16
        ⁃    24
        ⁃    32
 •    Color Space
        ⁃    RGB
        ⁃    CMYK
        ⁃    Printing Dots resolution are called LPI (Lines Per Inch)
        ⁃    A printer's resolution is called DPI (Dots Per Inch)
        ⁃    A digital image's resolution is called PPI (Pixels Per Inch)
 •    Screen Optimization
        ⁃    For interactive deliverables the medium is the screen
        ⁃    Laptop
        ⁃    iOS devices are unique so make sure your HTML is mobile optimized
             and and then optimize your images from there



Demo Topics
 •    Crop and Resample
        ⁃    parthenon.jpg
 •    Save For Web (always use)
        ⁃    tulips.jpg
        ⁃    westend.jpg
        ⁃    papanoel_logo.psd
 •    Color correction
        ⁃    Contrast (Highlights, Shadows, Midtone)
               ⁃     wrigley.jpg
        ⁃    Color shift
               ⁃     redbarn.jpg
 •    Masks and Transparency
        ⁃    roses.jpg

HTML examples

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Digital Imaging Tutorial Notes

  • 1. Whatever medium you deliver your sales message it must make a good impression. Start that impression with good digital images. Presentation • Pixel Resolution ⁃ it all starts with the pixel • Color Depth ⁃ Each bit can be any number of colors depending upon the depth ⁃ 1 Bit ⁃ 8 Bit ⁃ 16 ⁃ 24 ⁃ 32 • Color Space ⁃ RGB ⁃ CMYK ⁃ Printing Dots resolution are called LPI (Lines Per Inch) ⁃ A printer's resolution is called DPI (Dots Per Inch) ⁃ A digital image's resolution is called PPI (Pixels Per Inch) • Screen Optimization ⁃ For interactive deliverables the medium is the screen ⁃ Laptop ⁃ iOS devices are unique so make sure your HTML is mobile optimized and and then optimize your images from there Demo Topics • Crop and Resample ⁃ parthenon.jpg • Save For Web (always use) ⁃ tulips.jpg ⁃ westend.jpg ⁃ papanoel_logo.psd • Color correction ⁃ Contrast (Highlights, Shadows, Midtone) ⁃ wrigley.jpg ⁃ Color shift ⁃ redbarn.jpg • Masks and Transparency ⁃ roses.jpg HTML examples