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Digital Imaging Tutorial Notes
1. Whatever medium you deliver your sales message it must make a good impression.
Start that impression with good digital images.
Presentation
• Pixel Resolution
⁃ it all starts with the pixel
• Color Depth
⁃ Each bit can be any number of colors depending upon the depth
⁃ 1 Bit
⁃ 8 Bit
⁃ 16
⁃ 24
⁃ 32
• Color Space
⁃ RGB
⁃ CMYK
⁃ Printing Dots resolution are called LPI (Lines Per Inch)
⁃ A printer's resolution is called DPI (Dots Per Inch)
⁃ A digital image's resolution is called PPI (Pixels Per Inch)
• Screen Optimization
⁃ For interactive deliverables the medium is the screen
⁃ Laptop
⁃ iOS devices are unique so make sure your HTML is mobile optimized
and and then optimize your images from there
Demo Topics
• Crop and Resample
⁃ parthenon.jpg
• Save For Web (always use)
⁃ tulips.jpg
⁃ westend.jpg
⁃ papanoel_logo.psd
• Color correction
⁃ Contrast (Highlights, Shadows, Midtone)
⁃ wrigley.jpg
⁃ Color shift
⁃ redbarn.jpg
• Masks and Transparency
⁃ roses.jpg
HTML examples