The cost and technical barriers for online fundraising have dropped dramactically enabling any development professional to be more creative and raise more money online. The webinar will offer five practical ways for universities, colleges and schools to raise more money via online fundraising. The webinar will talk about segmenting your student and alumni base, engaging students and alumni as fundraisers and will discuss ideas for using social media in fundraising.
The webinar will feature several case studies presented by the webinar's guest host, Jeff Wright, Associate Director of Annual Giving at the University of Alberta.
2. Our Presenters
Jonathon Grapsas Dianne Sheridan
Regional Director Vice President
Pareto Fundraising Artez Interactive
3. Webinar Tips
This webinar is being recorded and will be available
on our website shortly
If you have any technical troubles, please use the
“chat” feature
We will take all questions at the end. Please use the
“raise hand” or “chat” feature to ask a question.
5. Why DM must be in your plans
1. Still a large chunk of the pie
2. Delivering long term valuable monthly
givers
3. Getting close to your donors
4. Working with other channels
5. Fueling bequests
7. Why DM must be in your plans
1. Still a large chunk of the pie
8. DM isn’t growing, but it’s still big
$70,000,000
Cash income from DM accounts
for around 60% of all cash
$60,000,000
income, and around 20% of all
individual income.
$50,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Direct Mail Door to Door Email Face to Face Online Other Phone Press Inserts Radio TV Unaddressed Unsolicited
9. Online is growing, but it’s still small
$70,000,000
Online income grew in 2009, yet
still accounts for just 2% of all
$60,000,000
individual income.
$50,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Direct Mail Door to Door Email Face to Face Online Other Phone Press Inserts Radio TV Unaddressed Unsolicited
10. Why DM must be in your plans
1. Still a large chunk of the pie
2. Delivering long term valuable monthly
givers
11. DM recruits rock on monthly giving
$60,000,000
Monthly giving continues to
$50,000,000 grow, from $44m to $48m
in 2009. Of which, over
20% is from DM monthlies
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Direct Mail Door to Door Face to Face Online Other Phone Radio TV Unsolicited
12. Value of a DM recruited monthly
donor
• Net value after 3 years
between $500 - $600
13. How do DM recruits stack up?
• A street recruit worth around $100 - $200 net
value after 3 years
• A TV recruit worth around $250 - $300 net
value after 3 years
• An online recruit worth around $600 - $800 net
value after 3 years
14. Why DM must be in your plans
1. Still a large chunk of the pie
2. Delivering long term valuable monthly
givers
3. Getting closer to your donors
15.
16.
17. Why DM must be in your plans
1. Still a large chunk of the pie
2. Delivering long term valuable monthly
givers
3. Getting closer to your donors
4. Working with other channels
23. Why DM must be in your plans
1. Still a large chunk of the pie
2. Delivering long term valuable monthly
givers
3. Getting closer to your donors
4. Working with other channels
5. Fueling bequests
26. DM programs fueling bequests
In 2003, less than 100
confirmed bequests and around
$100k a year in bequest income
27. DM programs fueling bequests
Five years later, 1,750
confirmed bequests and around
$5m year in bequest income –
driven by heavily recruited DM
file
28. Final takeaways
1. Understand what the data is telling you
2. Look beyond the immediacy of DM
income, consider impact on other
programs (I.e. bequests)
3. Find emotional triggers, get personal
4. Find ways for offline and online to
support each other (including
messaging)
29. More Webinars for You
Event Bootcamp: Fundamentals of Participant and Donor
Data Analytics (feat. Event 360)
May 12th @ 1 pm ET (North America)
From Donor Acquisition to Fundraising: Performance
Benchmarks for Nonprofits (feat. Cornerstone)
May 19th @ 1 pm ET (North America)
Register at www.artez.com
Check out more webinars at www.artez.com/webinarlibrary
30. Calendar Notes
May 11 & 13 Philip King & Claire Kerr @ IFC Online
“You Got Chocolate in My Peanut Butter”…
Integrating Online & Offline Fundraising
More info @ http://www.resource-alliance.org/ifconline/
May 20th Artez Club Night in Vancouver
6-5 pm @ Social Restaurant
Please RSVP to kballadin@artez.com
31. Calendar Notes
May 11 & 13 Philip King & Claire Kerr @ IFC Online
“You Got Chocolate in My Peanut Butter”…
Integrating Online & Offline Fundraising
More info @ http://www.resource-alliance.org/ifconline/
May 20th Artez Club Night in Vancouver
6-5 pm @ Social Restaurant
Please RSVP to kballadin@artez.com
32. Thank you
Check Out “Digital Fundraising Podcast” on iTunes
Follow Artez on Twitter: @artezonline
Become our friend on Facebook: /artezinteractive