Art house marketers can feel like they’re stuck inside a hamster wheel of repetitive tasks. Learn about the difference between marketing and public relations and how the introduction of some classic public relations strategies can increase awareness of your organization and maybe even get more people out to see films.
5. What is Public Relations?
“Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.”
-- Public Relations Society of America
10. Examples of Publics
Anyone who can have an opinion about your
organization:
Movie goers
Other non-profits
Businesses in your area
Board members
Elected officials
Groups that use your space
Film community
Journalists
Staff / volunteers and their
families
Universities / schools
Vendors / suppliers
City employees / county
employees
Neighborhood councils
12. Set Goals
What do you want each group to
know about you and / or do?
Don’t use a blanket approach; set
a goal for each group on its own.
13. • Determine (or measure) where you
are now in relation to each goal.
• Set a date in the future to measure
again.
• Implement your plan.
• When the date comes, see if you
improved.
• Revise your goal or set a new one.
29. 29Presentation Title |
10 STEPS TO PR-FECTION
1. Consume Media in your Community
2. Identify the Easy Marks
3. Don’t Forget Alternative Outlets
4. Develop a Media List
31. 31Presentation Title |
10 STEPS TO PR-FECTION
1. Consume Media in your Community
2. Identify the Easy Marks
3. Don’t Forget Alternative Outlets
4. Develop a Media List
5. Service Liberally, BUT…
6. Make Yourself Ever-Available*
7. Pitch with Photos/Video in Mind
8. Position Yourself as the Expert
9. Take the Bad with the Good
10.Reap the Benefits of Being a Media Darling