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Making A Business Of Your Art April 09
- 1. Making a Business of your Art April 2009 Speaker: Padraig McCaul
- 13. The Irish Market and How it has Evolved
- 15. From Piat D’Or and Blue Nun in the 1980s to Pinot Noir and Sancerre in the 2008 Placing the Irish Art Market in Context
- 16. Wine in Ireland – A market is born 1990 28% of consumers drank wine 3.7 litres per head of population 2007 53% of consumers drank wine 18 litres per head of population Why? - Increased awareness and education - Increased spending power (the Celtic Tiger) - More exposure to a wider range of wines - Attendance at wine classes is highest in Europe - As the market grew, more specialist wine shops opened, more general outlets began selling wine - all increasing consumer awareness A similar explosion in awareness and education has taken place in the art world… Placing the Irish Art Market in Context
- 17. Comparisons with the Art Market: - Increased awareness and education: - Increased spending power (the Celtic Tiger) - More exposure to a wider range of wines - Attendance at wine classes is highest in Europe - As the market grew, more specialist wine shops opened, more general outlets began selling wine - all increasing consumer awareness Placing the Irish Art Market in Context
- 18. One of the most significant development in the growth of the Irish Art Market over the past 10 years, apart from the internet, has been the Art Ireland art fairs. Art Ireland: RDS Dublin Exhibitors Visitors 2000 60 4000 ↓ 2007 200 13,000 Other information : 1 Most Art Ireland visitors have purchased art at Art Ireland in the past 2. Most Art Ireland visitors come because someone invited them - the press and radio ads really just reminded them to come. The Art Fairs have been instrumental in helping create a new marketplace for art in Ireland The Irish Market and How it has Evolved
- 20. ? Where do you begin? The Art Marketplace What type of outlet suits your work? What colour is your work?
- 21. Navigating the market place The Art Marketplace Once you know what you are producing and who you want to reach the choices become clearer GOAL