Mobile Tourism Presentation for Phuket Creative Tourism 2014

4. *

5. *Global
of the planet
owns a mobile devices
77%

6. *Global
of new handsets now
included a web browser
85%

7. *Global
already use the
‘mobile internet’
1.3 billion

8. *Global
connected to the internet
35 billion

9. *Global
but mobile devices
aren’t just small

10. *
*Bigger is Better
*Dual – Quad Care processor is everything

11. *Global
use mobile while watching TV
62%

12. *Global
use mobile at work
64%

13. use a mobile device for travel
search
72%
*Global

14. expect to use their mobile
device for their travel needs
at their destination
47%
*Global

15. mobile access to all accounts
for travel sites
47%
*Global

16. 17 mins
Dining
19 mins
Food &
beverage
31 mins
Travel
the average length of mobile
research sessions is
surprisingly long
*Global

17. of laptop users book a hotel
for the same day
before the journey…
*Global
14%

18. of tablet phone users book
a hotel for the same day
during the journey
*Global
30%

19. *
0%
10%
20%
30%
40%
50%
60%
70%
2553 2554 2555 2558
65%
Smart Phone Units
18%

20. *
of web traffic
will
come through mobile devices by 2014

21. *

22. *Understanding the 6 Stages
of Travel

23. Tempt the visitor by igniting
interest, fueling desire and
raising awareness for a place
or an offer.
Social media makes it easier to
encourage dreaming as users
share their life with all of
their friends (and strangers)
on these networks.

24. Travellers need information
during the planning stage.
Content should be detailed and
comparison tools are key.

25. Flights are usually booked first,
while accommodations fall into place
later as other good deals arise.
Booking Button provides a mobile
optimised version

26. The anticipation stage is characterized
by excitement, preparation and anxiety.
It generates a need for detailed
information and a wealth of
opportunities to upsell.
Sending an automated email newsletter
upselling additional features a week
before the visitor is due to arrive can
help to grow your sales per customers.

27. Mobile is a fantastic platform for
streamlining routine travel
chores and keeping the traveller
on track with updates and alerts.
SMS would be more beneficial
here as the user may not be
checking their email address,
whereas the SMS is more likely to
be read upon delivery.

28. The destination stage is the heart of the journey cycle. The
final step in the destination stage is closing the circle to the
next trip.
Make it easier for users to engage with your brand by ensuring
your business is accessible for location-based services

29. Run a competition where users can win some prize for
uploading photos from their trip and the best photo wins a
prize.