Marketiing plan for Mobile Application for goods transfer

1. N J N
Marketing Plan
for
Mobile APP( Gkart)

3. Situation
 This mobile application will work as a intermediate between the customer &
different goods couriers and movers & packers
 Will help the customer to pay reasonable price

4. Situation Analysis
 Currently there are lots of goods transfer companies
but there is no particular platform for them
 This will provide a link between the companies and
the customer
 Its Target customers are the job employer who
frequently changes there house and also the
businessman

5. Goals
 Main goal is to connect all the movers & packers at
one place to make the customers life easy
 Its goal to get a benchmark of 10 million customer in
upcoming 5 year

6. Strategy
• Customer - Job employer who frequently changes
there house and also the businessman
• Collaborators - All the goods courier, Movers &
Packers
• Competitors – All the goods courier and movers &
packers are doing the similar work but they will work
as a stakeholder in this company

7. Tactics
 Products – Product is in the form of service. It will
connect the customer with the goods couriers and
movers & packers
 Brand – Its name is Gkart. Its for providing best
service for transferring goods
 Price – This App will free for all and there will be
monthly subscription charge for the all the
companies which would be attached to it

8. Implementation
 Infrastructure – There will be a unit for the
contacting the various companies like goods
couriers, movers & packers

9. • Process - Firsty will design a user friendly
interference which can be easily use by customer
& companies.
• Then a unit will contact to various companies
for collaboration and a separate unit will contact
to sponsors
• Managing unit will be there to maintain a link
between companies and customers

10. Disclaimer
This presentation is prepared by Arvind Patel, student
of IIT Bombay, under the guidance of Professor
Sameer Mathur, IIM Lucknow.