mba retail marketing

1. Retail Formats
Retail Formats refers to the various formats
of selling retail. This includes
• brick-and-mortor retail formats and
• online retail formats

4. It is a retail establishment with a building open to the public which offers a wide
range of consumer goods such as clothing, housewares, furniture and appliances.
It typically offers a choice of multiple merchandise lines, at variable price points,
in different product categories. Certain department stores are further classified
as discount stores. Big-box stores and hypermarkets have become a modern
equivalent to historical department stores
DEPARTMENT
STORES
This retail format is best represented by a small store carrying very
specialized and often high-end merchandise. In many cases a
boutique is a full-service retailer following a full-pricing strategy
offering customers an easy purchase experience. Convenience is offered
in many ways including through easily accessible store locations, small
store size that allows for quick shopping, and fast checkout. The product
selection offered by these retailers is very limited and pricing can be high.
CONVENIENCE
STORES
A store that combines a supermarket and adepartment store. A gigantic retail
facility that carriesa big range of products under one roof, including
fresh groceries and apparel. When planned,constructed and executed correctly,
hypermartcaters to all routine weekly shopping needs in one
trip
HYPERMARKET

5. MALL MANAGEMENT
A standard definition of Mall
Management could be like “An advanced
Building Management System” which includes
various aspects of running a mall such as
Positioning,Zoning,Facilitiesmanagement,
Finance management, Marketing , Corporate
Social Responsibility, customer service etc….

6. Mall management broadly includes
1.Positioning of mall
• Refers to location of mall.
• based on demographics,
psychographics,
• income levels, competition in
neighboring areas

7. 2.Zoning
Formulating the Right Tenant Mix and Its
Placement in a Mall
• Tenant mix refers to the combination of
retail shops occupying space in a mall
• Zoning refers to the division of mall
space into
• zones for the placement of various
retailers.

8. 3. Promotions and marketing
• Activities like food festivals,
handicraft exhibitions and
celebrity visits increase foot
traffic and in turn sales
volumes
• Eg:-Ansal plaza, New delhi

9. 4.Facility management
• integration of people, place, process and
technology in a building.
• infrastructure mgt
• ambiance mgt
• Traffic mgt

10. 5. Financial management
• cash receipts and collection of income
• developing accounting systems
• annual property budget
• annual external audit

11. Issues Related to Mall Management
• Lack of Feasibility/Market Research
• Zoning
• Design Issues
• Few Promotional Activities
• Facility Management
• Parking