REPORT ON SAMSUNG GALAXY VS IPHONE

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INSTITUTE OF MANAGEMENT SCIENCES
DEPARTMENT OF BACHLOR OF BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
A BRIEF REPORT, ABOUT THE COMPETITION
BETWEEN “SAMSUNG GALAXY & IPHONE”
2015 Written Report
SUBMITTED BY:
Asad Ashfaq
SUPERVISER:
Mr. IMRAN WAZIR
DATE: 28-01-2015
DEDICATION

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We dedicate this work to the martyrs of Army Public school & college.
A special feeling of gratitude to our loving parents, their Words of
encouragement and push for tenacity ring in our ears.
We also dedicate this dissertation to my many friends who
Supported us in throughout the process. We will always appreciate all
they have done.
I also dedicate this work and give special thanks to our Marketing
teacher MR Imran Wazir for being there for us throughout the entire
Marketing course……
Asad, Rahim, Haseeb.

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SURVEY REPORT ON SAMSUNG GALAXY VS IPHONE
Table of Content
(1) History of Samsung (Page-3)
(2) Samsung Handset Evolution (Page-4)
(3) Marketing Mix of Samsung (Page-6)
I. Product.
II. Price.
III. Place.
IV. Promotion
(4) History of Iphone (Page-9)
(5) Generation of Iphone (Page-9)
(6) Marketing mix of Iphone (Page-11)
I. Product.
a. IOs operating system
II. Price.
a. Skimming price
b. Discounts.
III. Place.
IV. Promotion.
a. ATL.
b. BTL.
(7) Market share Comparison. (Page-13)
a. Samsung,
b. Apple.

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c. Xiaomi.
d. Lenovo.
e. LG.
(8) Market Comparison Survey (Page-16)
(9) Conclusion from the Survey. (Page-25)
i. Price comparison b/w Samsung & iphone. (Pg-26)
ii. Availability comparison Samsung & iphone. (Pg-28)
iii. Promotional campaign Samsung & iphone. (Pg-30)
iv. Design comparison Samsung & iphone. (Pg-32)
v. Resale value comparison Samsung & iphone. (Pg-34)
vi. Touch comparison Samsung & iphone. (Pg-36)
vii. Battery life Samsung & iphone. (Pg-38)
viii. Multimedia comparison Samsung & iphone. (Pg-40).

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History of Samsung
Samsung is the Korean word Samsung is “Tri-Star” or “three star” The
word "three" represents something "big, numerous and powerful".
Samsung is a South Korean multinational conglomerate company
headquartered in Samsung Town, Samsung was founded by Lee Byung-
chul in 1938 as a trading company. Over the next three decades, the
group diversified into areas including food processing, textiles,
insurance, securities and retail. Samsung entered the electronics industry
in the late 1960s. Samsung has increasingly globalized its activities,
and electronics, particularly mobile phones and semiconductors,
have become its most important source of income.
In 2013, Samsung began construction on building the world's largest
mobile phone factory in the Thai Nguyen province of Vietnam.[13]
Samsung has been able to achieve the largest market share of nearly
31% in the global Smartphone segment, as of 2013
In 1987, founder and chairman, Byung-Chull Lee passed away and Lee
Kun-He took over as chairman. In the 1990's Samsung began to expand
globally building factories in the US, Britain, Germany, Thailand,
Mexico, Spain and China until 1997.
The history of Samsung and mobile phones stretches back to over 10
years. In 1993 Samsung developed the 'lightest' mobile phone of its era.
The SCH-800 and it was available on CDMA networks.

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Then they developed smart phones and a phone combined mp3 player
towards the end of the 20th century. To this date Samsung are dedicated
to the 3G industry. Making video, camera phones at a speed to keep up
with consumer demand. Samsung has made steady growth in the mobile
industry and are currently number one but competitor Nokia is ahead
with more than 100% increase in shares.
Samsung Handsets Evolution
 The first ever phone of samsung electronics brands founded in
1988, SH-100. In this very year samsung could only sell 1000 to
2000 devices.
 In 1993, samsung introduces SH-700,one of the “super-
lightweight” phones at that time. The device weighs about 100gr
lighter than that of SH-100 (200gr) .
 Samsung has spent a lot of time and money investing in the flip
phones, which were also called “clam shell” phone, but the product
didn’t bring back much success as expected. It’s not until 2003, the
SPH A500 appeared. This compact and fashionable phone was
considered the biggest success of the Korean electronics firm.
 Also in 2003, Samsung officially entered the smartphone world
with SCH-i600, using Windows Mobile 2002 platform. This is also
the first 3G phone of the firm. This smartphone supported SD
expanded internal storage, Windows Mobile 2002 integrated with
Outlook and synchronized contacts, calendar appointments, and
email from computer.

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 Samsung MM-A800 was the slider introduced in 2005 through
Sprint service firm. This was the first 2-megapixel camera-
integrated phone in US.
 Samsung Behold is one of the first phone using TouchWiz touch
interface and user interface of Samsung. TouchWiz later becomes
the standard of Samsung when starting with Android platformWith
10 million sold in 2010, Galaxy S is the most successful model of
the Korean electronics firm at that moment. Galaxy S created its
brand name and reputation for the high-end Galaxy line with
Android platform.
 At the end of 2010, Eric Scmidt – CEO of Google introduced
Nexus S smartphone, the phone model that was cooperated by
Google and Samsung. This was the 3 product from Nexus family
and was the first-ever cooperated product between Google and
Samsung.
 Galaxy S III was the best-selling smartphone of Samsung till now.
The product helped the company from Korea take the market
global market share and dethrone the leader position of Apple.
 The second-generation Galaxy Note smartphone (Note II) released
at Mobile Unpacked 2012 event was the one that affirmed the
success of the phablet hybrid-phone devices having the ability to
call but equipped with screen over 5 inches and under 7 inches.

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 In 2013 , Samsung has introduced the Galaxy note 3 a super fast
and high quality cell phone with numerous specifications tith high
class camera, greater RAM, more space with larger size than of
previous versions, and in 2014 Samsung has launched the NOTE 4,
Galaxy alpha and galaxy Note edge a very high class and modern
cell phones with high specification and with greater price.
MARKETING MIX OF SAMSUNG
GALAXY (4 P’s)
PRODUCT:
The products are Samsung Smartphone’s such as the Samsung note
series (galaxy note 1, note 2, note 3, note 4 or the Samsung galaxy series
(galaxy s, galaxy s2, galaxy s3, galaxy s4, galaxy s5) or the upcoming
and new products like galaxy alpha, galaxy curve, and galaxy A
series..Benefits of Samsung in term of its:
(1) Product
(2) Status
(3) Service
 The quality of their product, its functions and user friendly
interface with a simple home screens option and launcher.
 The status of Samsung galaxy handsets are very high, the new
launched handsets are quite high price with extra ordinary features
recently Samsung has also launched fingerprint scanner in their
handsets.
 Samsung is giving a good service to their customers, Samsung
handsets have a international and local 1 year warranty, other than

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that in many major cities there are local trained people who
provides a good service to their customers.
PRICE:
Samsung smart phones are one of the best in market, and are the market,
leaders in terms of its features. Thus Samsung is using skimming price
for these products and tries to get a high value in the start before
competitors catch up. Ones the model is old or any competitor has
launched a similar product, Samsung immediately drops the price. This
is Samsung one of the most effective technique to drop the price after
some time, as compare to the competitor’s in the market they launch the
mobile with very high price but they don’t drop the price with the
passage of time but Samsung drop the price after some time off launched
mobile, this can attract more customers towards the product.
PLACE:
SAMUNG works n two segments: Sales and service dealers, Modern
retail and Distributors. S&S Dealers; they handle the key accounts for
Samsung and are involved in corporate sales. The modern retail
segments include large retailers of Samsung like in bilour plaza, firdous
plaza and in pak bakers market Samsung being such a branded product,
the retailers is bound to keep Samsung as an alternative for their
customers.
In Pakistan, and when we look up into our city Peshawar, Samsung has
capture the most market it has numerous reasons that why Samsung beat
all of his competitors’, one of the reason is that Samsung mobile has
affordable price, as our country is underdeveloped country so this is the

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main factor. Samsung mobile phones are available at almost all area of
Peshawar.
PROMOTION:
Samsung uses multiple forms of promotions. Samsung as a company
believes in pulling the customer to themselves through advertising but at
the same time uses strong tactics to push the product to the customer
through sales promotions. It gives many offers and discounts to its trade
partners to motivate them to sell Samsung above competition. With such
a strategy, Samsung’s brand is on the rise so that both, the pull as well as
push strategy is working simultaneously in Samsung.
Samsung has widely used the TV commercials for their advertisement,
before launching the cell phone they have shown ads on TV a month or
a week before the launch.

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HISTORY OF IPHONE
iPhone is a line of Smartphone’s designed and marketed by Apple Inc.
It runs Apple's iOS mobile operating system. The first generation iPhone
was released on June 29, 2007 the most recent iPhone models are the
iPhone 6 and iPhone 6 Plus, which were released on September 9, 2014.
Generations of iphone and mobile Evolution
There are eight generations of iPhone models, each accompanied by one
of the eight major releases of iOS.
 The original 1st-generation iPhone was a GSM phone and
established design precedents, such as a button placement that has
persisted throughout all releases and a screen size maintained for
the next four iterations.
 The iPhone 3G added 3G cellular network capabilities and A-GPS
location. The iPhone 3GS added a faster processor and a higher-
resolution camera that could record video at 480p.
 The iPhone 4 featured a higher-resolution 960×640 "Retina
Display", a VGA front-facing camera for video calling and other
apps, and a 5-megapixel rear-facing camera with 720p video
capture.

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 The iPhone 4S upgrades to an 8-megapixel camera with 1080p
video recording, a dual-core A5 processor, and a natural language
voice control system called Siri.
 iPhone 5 features the dual-core A6 processor, increases the size
of the Retina display to 4 inches, introduces LTE support and
replaces the 30-pin connector with an all-digital Lightning
connector. The iPhone 5S features the dual-core 64-bit A7
processor, an updated camera with a larger aperture and dual-LED
flash, and the Touch ID fingerprint scanner, integrated into the
home button.
 The iPhone 5C features the same A6 chip as the iPhone 5, along
with a new backside-illuminated FaceTime camera and a new
casing made of polycarbonate.
 The iPhone 6 and iPhone 6 Plus further increased screen size,
measuring at 4.7 inches and 5.5 inches, respectively. In addition,
they also feature a new A8 chip and M8 motion coprocessor.
MODEL COMPARISON OF IPHONE

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MARKETING MIX OF IPHONE (4P’s)
PRODUCT
The IOS Operating System
 People loved in the Iphone were access to the world
renowned Apple ios operating system.
 Processing speed
 Iphone hardware was very much compatible with the
software and the OS used to run smoothly. Thus the high
quality processing speed also lend a hand towards the
popularity of the product.
 Apple store and exclusive apps
 Iphone is very much famous for his apple store and apps , it
has almost double apps as compare to android play store
PRICE:
SKIMMING PRICE
 It is of higher price as compared to most phones in the market.
Samsung has recently introduced many phones to rival with
Iphone. However, Apple customers are not budging and they are
very much loyal to the Apple brand and to Iphone.
 DISCOUNT
 Another interesting thing to observe in Iphone pricing policy is that
it does not offer any discounts

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PLACE:
The target of Apple Iphone is premium customers, hence it is found
in A grade cities only.
 In many famous cities there are special I-stores who sell only
iphone products and provide services related to iphone.
 when Blackberry announced its exit from the handset market,
Iphone did a corporate tie up with many CEO's and manager who
were using blackberry previously. So iphone take over a major
market share left over Blackberry.
PROMOTION:
ATL
 Whenever a new phone is being launched, be sure to see Iphone
everywhere, on Tv commercials and also on shops. Because they
are targeting a premium segment, the presence of Apple Iphone is
higher in the ATL segment than in the BTL segment.
BTL
 For BTL marketing, Iphone uses out of home advertising with
hoardings and point of sale advertising in major retail outlets. It
also uses various forms of sales promotions and exchange offers to
lure in the customer via BTL marketing.

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MARKET SHARES COMPARISON
The worldwide smart phone market grew 27.2% year over year in the
second quarter of 2014 (2014Q3), just over a third of a billion
shipments at 335 million units, according to data from the International
Data Corporation (IDC). At this pace, 2014 promises to close at nearly
1.3 billion shipments, with Android taking the lion's share, spread
across over 180 tracked vendors. The bulk of these Android players are
squarely focused on the sub-US$200 space, driven by demand at
increasingly value-oriented consumers. Third quarter shipments were
slightly above IDC's forecast and expects iOS share to recover during
the holiday peak as existing users upgrade to iPhone 6.

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Period Samsung Apple Xiaomi Lenovo LG other
Q3 2014 23.7 % 11.7 % 5.2 % 5.1 % 5.0 % 49.3 %
Q3 2013 32.2 % 12.8 % 2.1 % 4.7 % 4.6 % 43.6 %
Q3 2012 31.2 % 14.4 % 1.0 % 3.7 % 3.7% 46.0 %
Q4 2011 22.7 % 13.8 % -- 0.4 % 3.7 % 59.4 %
SOURCE: http://www.idc.com/prodserv/smartphone-market-share.jsp
Samsung remained the clear leader in the worldwide Smartphone market,
but was the only company among the top five to post a negative year-over-
year change. With continued competitive pressure from nearly every side
coupled with cooling demand, the company's volumes have declined from
their previous record highs at the start of the year. Still, Samsung's Galaxy
series of devices has been a popular option, and the company launched its
Galaxy Alpha and a refreshed Galaxy Note 4.
Apple took the wraps off its highly anticipated iPhone 6 and iPhone 6 Plus,
and in the process posted its largest third-quarter volume yet. Although the
company posted strong results of 10 million units sold during its initial
launch weekend, what should not be overlooked is the sustained demand
of its older iPhone 5S and 5C models, which comprised the bulk of its
volumes for the quarter.
Xiaomi jumped into the list for the first time at the number three position
thanks to its focus on China and adjacent markets resulting in triple-digit
year-over-year growth. Key to its success was the launch of its Mi4
smartphone in August, positioned as a high-end alternative to the status
quo. What remains to be seen is how quickly the company can move
beyond its home territories to drive volumes higher.
Lenovo tied* for fourth with LG, as its results improved on steady gains at
home and abroad with the share of non-China shipments rising steadily to
hit 20% in 3Q14, up from 9% a year ago. Sub-US$100 Smartphone’s like
the A369i and A316 drove volumes from emerging markets in Asia/Pacific

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and the Middle East and Africa. Domestically, it launched a number of 4G
handsets, with some at lower price points. With the acquisition of Motorola
finalized for the coming quarter, Lenovo is set for a higher rank for Q4.
LG's strategy to court the market with low-cost smartphones has paid
enough dividends to push its total volumes past the 15 million unit mark for
the first time in the company's history. Its F-and L-series smartphones have
earned a warm reception, within both emerging and developed markets. At
the same time, LG released its flagship G3 to maintain a presence in the
high-end of the market, lifting the company's overall LTE footprint.
OVERALL MOBILE PHONE MARKET SHARE 2014.
24%
12%
5%
5%
5%
49%
Sales
SAMSUNG APPLE XIAOMI LENOVO LG OTHERS

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COMPARISON
MARKET SURVEY IN PESHAWAR
We have conducted a survey in the Peshawar area from different young
university and college students about their choice between Samsung and
iphone. We ask 60 students (boys and girls collectively) and we record
different result and then we analyzed these tables given below:
Gender
Frequency Percent Valid Percent Cumulative Percent
Valid male 32 53.3 53.3 53.3
female 28 46.7 46.7 100.0
Total 60 100.0 100.0
We asked the question that which Brand do you prefer, and we got:
Which brand do you prefer?
Frequency Percent Valid Percent Cumulative Percent
Valid iphone 32 53.3 53.3 53.3
samsung
galaxy
27 45.0 45.0 98.3
3 1 1.7 1.7 100.0
Total 60 100.0 100.0
Then we asked separately about Samsung galaxy vs iphone according to
their specifications….
In first table we have asked about the price of iphone, that weather the
price satisfy ur demand or not?

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Price of iphone?
Frequency Percent Valid Percent Cumulative
Percent
Valid highly dissatisfied 10 16.7 16.7 16.7
dissatisfied 9 15.0 15.0 31.7
neutral 19 31.7 31.7 63.3
satisfied 18 30.0 30.0 93.3
highly satisfied 4 6.7 6.7 100.0
Total 60 100.0 100.0
In this table we have asked about the availability of iphone in their area?
Availability of iphone?
Percent
neutral 14 23.3 23.3 45.0
satisfied 19 31.7 31.7 76.7
Total 60 100.0 100.0
In this table we have asked about the design of iphone, ?
Design of iphone?
Percent
neutral 10 16.7 16.7 18.3
satisfied 23 38.3 38.3 56.7
highly dissatified 26 43.3 43.3 100.0
Total 60 100.0 100.0

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In this table we have asked about the style of iphone?
Style of iphone ?
Percent
neutral 11 18.3 18.3 23.3
satisfied 19 31.7 31.7 55.0
Total 60 100.0 100.0
In this table we have asked about the promotional compaign and
advertising of iphone?
Promotional campaign of iphone?
Percent
neutral 20 33.3 33.3 55.0
satisfied 15 25.0 25.0 80.0
Total 60 100.0 100.0
In this table we have asked about the battery life and stand by time for
iphone.
Battery life of iphone ?
Percent
neutral 19 31.7 31.7 53.3
satisfied 17 28.3 28.3 81.7
Total 60 100.0 100.0

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In this table we have asked about the resale value of iphone?
Resale value of iphone ?
Percent
neutral 13 21.7 21.7 45.0
satisfied 21 35.0 35.0 80.0
Total 60 100.0 100.0
In this table we have asked about the status of iphone ?
Status of iphone ?
Percent
Valid dissatisfied 3 5.0 5.0 5.0
neutral 8 13.3 13.3 18.3
satisfied 23 38.3 38.3 56.7
Total 60 100.0 100.0
In this table we have asked about the touch and their touch sensors of
iphone.

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Touch of iphone ?
Percent
neutral 3 5.0 5.0 6.7
satisfied 18 30.0 30.0 36.7
Total 60 100.0 100.0
In this table we have asked about the multimedia and its connectivity of
iphone
Multimedia of phone?
Percent
neutral 14 23.3 23.3 38.3
satisfied 13 21.7 21.7 60.0
Total 60 100.0 100.0

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Then we asked about the Samsung Galaxy and the result was:
In this table we have asked about the price of Samsung galaxy phones?
Price of Samsung Galaxy?
Percent
neutral 18 30.0 30.0 43.3
satisfied 23 38.3 38.3 81.7
Total 60 100.0 100.0
In this table we have asked about the availability of Samsung galaxy?
Availability of Samsung galaxy?
Percent
neutral 12 20.0 20.0 23.3
satisfied 20 33.3 33.3 56.7
highly dissatisfied 26 43.3 43.3 100.0
Total 60 100.0 100.0
In this table we have asked about the design of Samsung galaxy?
Design of Samsung galaxy?
Percent
neutral 23 38.3 38.3 45.0

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satisfied 16 26.7 26.7 71.7
Total 60 100.0 100.0
In this table we have asked about the style of Samsung galaxy?
Style of Samsung galaxy ?
Percent
neutral 18 30.0 30.0 35.0
satisfied 16 26.7 26.7 61.7
Total 60 100.0 100.0
In this table we have asked about the promotional cpomapign of
Samsung galaxy?
Promotional campaign of Samsung galaxy ?
Percent
neutral 15 25.0 25.0 36.7
satisfied 12 20.0 20.0 56.7
Total 60 100.0 100.0
In this table we have asked about the battery life of Samsung galaxy and
its stand by time for it?

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Battery life of Samsung galaxy ?
Percent
neutral 20 33.3 33.3 53.3
satisfied 20 33.3 33.3 86.7
Total 60 100.0 100.0
In this table we have asked about the resale value of Samsung galaxy?
Resale value of Samsung galaxy ?
Percent
neutral 20 33.3 33.3 58.3
satisfied 16 26.7 26.7 85.0
Total 60 100.0 100.0
In this table we have asked about the status of Samsung galaxy?

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Status of Samsung galaxy ?
Percent
neutral 22 36.7 36.7 46.7
satisfied 19 31.7 31.7 78.3
Total 60 100.0 100.0
In this table we have asked about the touch of Samsung galaxy?
Touch of Samsung galaxy?
Percent
neutral 9 15.0 15.0 25.0
satisfied 26 43.3 43.3 68.3
Total 60 100.0 100.0
In this table we have asked about the multimedia of Samsung galaxy?
Multimedia of Samsung galaxy?
Percent
neutral 10 16.7 16.7 25.0
satisfied 14 23.3 23.3 48.3
Total 60 100.0 100.0

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CONCLUSION FROM THE OVER ALL SURVEY
PRICE COMPARISON OF Samsung GALAXY VS IPHONE….

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The following graph is showing the overall details about the Samsung
galaxy and iphone.
As we look to the graph the customer of Samsung galaxy is
more satisfied from the price as compared to the iphone. Iphone

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shows 31% neutral, and 28% satisfaction from the price and on
the other hand Samsung galaxy users shows 37% satisfaction
and 30% neutral result.
Iphone price is high as compared to the Samsung galaxy and the
other main reason is that Samsung drops the price of their
handset after some time of release but iphone doesn’t drop the
price quickly. That is why people show more satisfaction in case
of Samsung galaxy and neutral result in case of iphone.
Iphone is only targeting the upper class people with very high
price but Samsung show very much ranges so that people from
every class they can buy a good handset.
AVAILIBILITY COMPARISONOF SAMSUNG GALAXY VS IPHONE

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In the following graph we have analyzed the availability factor of iphone
and Samsung galaxy.

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In this factor as we look into the Samsung galaxy users they
have shown a great highly satisfaction from the availability as
compared to less satisfaction of the iphone users. The reason is
that the Samsung availability is user friendly you can get a
Samsung handset easily in all shops in fact there are many local
shops in the small are selling the Samsung handsets. On the
other hand the availability of iphone is good enough but not so
good so that they can compete with the Samsung galaxy use.
The users of iphone found themselves in some difficulties to
find the iphone handset easily in the market.
There are few sellers in the Peshawar market who are selling the
new branded original iphone some of them are sitting in the
BILOUR plaza and some in PAK BAKERS market, and on the
other hand Samsung have many franchise and outlets of their
handsets in Peshawar in different area and the small shops in
sadder and firdous plaza also sale new branded Samsung galaxy
model.

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PROMOTIONAL COMPAIGNECOMPARISONOF Samsung VS IPHONE:
In this segment we have analyzed about the promotional campaign of
iphone and Samsung handsets.

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In this portion we have examine the promotional campaign of
both the handset companies. As we look into the graph Samsung
galaxy users shows highly satisfaction as compare to iphone
neutral response.
Samsung from the very start is focusing on the advertisement
and promotional campaign of their handset but as we look to the
iphone we don’t have ever seen any of its promotional add of
advertisement on the any sector of the are nor n the TV.
Samsung has used strong promotional campaign of their
handset, a week or two before the launching the model they have
shown advertisement on the media and we have also seen many
banners in the perspective area.
In this sector Samsung has a huge expansion in advertisement as
compared to the iphone. The reason that why iphone doesn’t
have as many promotional campaign is that iphone is the foreign
company and it has no official outlet in this city, this can a big
and main reason for that.

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DESIGNE COMPARISONOF Samsung GALAXY VS IPHONE:
In this portion we have analyzed the design comparison of Samsung
galaxy and iphone.

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In this portion we have analyzed the style of both the companies.
As the graph is showing, iphone has strong highly satisfaction as
compared to the neutral satisfaction of the Samsung galaxy.
The main reason is that Samsung galaxy handsets are mostly of
the same style they have a back circle or rectangular camera
with a speaker on its left side and on the lower side they have a
micro phone
area on the main screen side it has a main screen button on the
lower side.
On the other side iphone has the sleek and stylish design and the
main thing that it has a beautiful bite apple logo which is the
logo of Apple inc. different iphone models has different designs
with some uniqueness that is why people like the style of the
iphone more than if Samsung galaxy.

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RESALEVALUE COMPARISONOF Samsung GALAXY VS IPHONE
In this portion we have asked about the resale value of both the
companies and the result was.

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In this portion we have analyzed the resale value of both the
companies. As the graph is showing that the customers are
showing more satisfaction from the resale value of iphone as
compared to the Samsung galaxy.
The resale value of iphone is high as compared to the Samsung
galaxy. The reason is that iphone has a unique and stylish
design, people don’t buy iphone usually and on the other side
galaxy users had almost same experience with every model so
there is some uniqueness and more demand for a good condition
iphone as compared to the used Samsung galaxy.
Another main reason is that In the market there are few sellers
who are selling some refurbished Samsung galaxy handsets and
there are huge quantity selling in the market. There are also
some iphone refurbished handsets but as compared to galaxy
their range is very less.

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TOUCH COMPARISONOF SAMSUNG GALAXY VS IPHONE
In this portion we have study the touch comparison between Samsung
and iphone, and the result was:

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As the graph is showing that the iphone users have more highly
satisfied from the touch sensitivity as compared to the satisfied
users of Samsung galaxy. The reason is that the Samsung has
used the internally plastic screen for their handset which is
called the “Gorilla Glass” and the iphone has used the original
and fine Glass sheet for their handset.
Iphone has pure glass both on the front and on the back side of
the handset while Samsung handset has only plastic glass on the
front and the plastic or some lather material on the back.
From the use of pure glass by the iphone, their touch is more
smooth and handy as compared to the Samsung galaxy. But it
also have a disadvantage the pure glass is very much easily
breakable while Samsung gorilla glass is non breakable easily.

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BATTEY LIFE COMPARISONBETWEENSAMSUNG GALAXY AND IPHONE
In this sector we have analyzed the battery consumption of Samsung and
iphone handsets and we got:

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In this portion we have analyze the battery life and its
consumption rate of both the companies. As the graph is
showing that Samsung galaxy users is more satisfied from the
battery life as compared to the iphone users.
The reason is that iphone has always a fix battery in their
handsets, and on the other hand Samsung has high power
removable batteries in their handset and when the battery of
samsnug handsets is being slow the users can easily buy a new
battery and change it for their better use.
But iphone has no removable battery it has a fix back area and
the battery cannot be change. Iphone also uses a slow maH
battery power while Samsung is using high power maH
batteries. The new Samsung galaxy NOTE 4 has 3350 maH
batteries with 3 days back up timing.

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MULTIMEDIA COMPARISONBETWEENSAMSUNG GALAXY AND IPHONE
In this last section we analyze the multimedia capabilities of Samsung
and iphone and the result was:

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In this last portion we have ask about the multimedia. As the
graph is showing that both the users of galaxy and iphone is
highly satisfied from the multimedia of both the handsets.
In comparison of multimedia we thing that Samsung has a much
little bit more higher than that of iphone, because the
connectivity of Samsung is higher than that of iphone.
Samsung handset usually connects with all data cables with the
pc or laptop but the iphone has its own data connecting table.
Iphone has a Bluetooth and sharing problem. An iphone handset
is only being connectable to another iphone not to the other
handset while Samsung is connectable to all the handsets easily.
The new Samsung handsets also have some unique features like
wireless remote that can control all the TV and projectors.

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RECOMMENDATION FOR SAMSUNG GALAXY
& IPHONE.
Recommendation for Samsung Galaxy:

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 Samsung has huge market share as compared to iphone market.
They should follow the same strategies they are following as to be
in the market leader.
 Samsung is increasing its battery life for consumers; this is a plus
point for Samsung to attract the market share, and those people
who don’t like the smart phone just because of the battery life.
 We recommend to Samsung galaxy that now this is the time that
they should change literally their cell phones design, every time a
new cell have the same round or rectangular shape. So people get
bore of their design.
 Coming towards the accessories that Samsung gives with every
smart phone. We recommend that Samsung should focus on
these area, they should enhance their hands free and charger for
more reliability and for more long lasting time.
 We recommend to Samsung that in coming new handset they
should use the proper steel case on the sides in place of the
plastic material.
Recommendation for Iphone

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 We recommend to iphone users that they should use some
protective glass material in their handsets, because they are using
the pure glass which is very much unprotected and can be cracked
easily.
 This is the time that iphone has to enhance its battery life because
they are using very low maH batteries, which has very short
backup time, so iphone should focus on this area.
 We recommend that iphone should now change the inside theme
of their devices. All the iphone, iPads, iphone touch have the
same interface there is no difference in the interface of iphone 3g
and iphone 6 plus.
 Iphone should also increase the random access memory (RAM),
Samsung is going to launch the 4GB of (RAM) in near future, but
the has introduced the 2GB (RAM) only in iphone 6-plus model
not in even iphone 6. The same case with the camera.
 Finally, we recommend to iphone that they should compromise
with the price. They are charging very high price for their products
and they don’t fall the prices with the passage of time. This should
be a negative factor for their company.

REPORT ON SAMSUNG GALAXY VS IPHONE

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