Kite was founded out of a love for fashion and eyecare, and a desire to redesign the eye care experience. They are seeking a marketing executive to join their startup and be responsible for all local and online marketing efforts including managing social media, events, the website and customer relationships. The ideal candidate will be creative, experienced in marketing, excellent with people, and comfortable with technology. They offer an exciting work environment, autonomy, training, and a salary and bonus package for the right person.

1. 1KiteGB.com
TITLE
THE SERACH
FOR A MARKETING
EXECUTIVE

2. 2KiteGB.com
TAKING FLIGHT
STORE
IMAGE
TO GO
HERE
TAKING
FLIGHT

3. 3KiteGB.com
TAKING FLIGHT
KITE WAS BORN OUT OF A LOVE
FOR FASHION AND EYECARE, AND A
DESIRE TO CREATE A NEW BREED OF
OPTICIANS TO CELEBRATE BOTH.
We couldn’t help feeling that the
industry we love had lost its mojo.
A trip to high street opticians left
us feeling more like a number than
an individual. Uninspiring, strangely
similar frame designs stared out
from white walls. The hard sell was
overpowering and unhelpful. The
experience was crying out for the
personal touch of the good-old days,
shaken up with a fresh twist for today.
So, we gathered together the
industry’s forward thinkers, set
about creating our wish-list optician
experience… and KITE took off.

4. 4KiteGB.com
INSPIRATION
WE’RE HERE TO
PUT A DENT IN THE
UNIVERSE.
OTHERWISE WHY
ELSE EVEN BE HERE?
- STEVE JOBS

5. 5KiteGB.com
KITE STORE

6. 6KiteGB.com
OUR MISSION
OUR MISSION IS TO RE-DESIGN THE EYE
CARE JOURNEY.
WE WANT TO THROW OUT THE OLD
SCHOOL RULEBOOK AND CHAMPION
A NEW GENERATION EYE-CARE
EXPERIENCE.
RE-DESIGNING IS ALL ABOUT
ASKING THE ‘WHAT IF’ AND
‘WHY NOT’ QUESTIONS & ITS LOOKING
AT EVERYTHING:
• PRODUCT
• RETAIL EXPERIENCE
• EYE-CARE

7. 7KiteGB.com
MISSION
EYE CARE IS ABOUT PUTTING PEOPLE FIRST,
THE COMPANY SECOND - CREATING AN
EXPERIENCE PEOPLE LOVE.
ITS ABOUT HAVING THE HIGHEST
CLINICAL STANDARDS AND CARING FOR
PEOPLES EYES.
JOURNEY IS HAVING A MANIACAL CUSTOMER
ENVIRONMENT WHERE WE EARN TRUST AND
CREATE LONG TERM RELATIONSHIPS
JOURNEY IS ACHIEVING OUR METRICS,
TO GIVE US THE RESOURCES TO FURTHER
OUR MISSION
WE ARE PASSIONATE ABOUT BOTH

8. 8KiteGB.com
BRAND VALUES
OUR BRAND VALUES
ABOVE AND BEYOND
FEEL GOOD SERVICE
YOUTHFUL EXUBERANCE
ALL FOR ONE
1
2
3
4

9. 9KiteGB.com
SUMMARY
JOB SUMMARY
We are looking for a exciting, sparky,
presentable and clever marketing
executive to join our exciting
new startup. Your role will cover
marketing across social media, local
and online marketing. You will be
fantastic with people, someone who can
instantly build impact face to face.
You will be tasked with growing sales
in our online and retail stores.
You will do this by a combination of
engaging locally as well as driving
social media activity.
Being a startup, we have very limited
budgets. You will need to be super
creative and look to maximise ROI
through campaigns.
You will work with our founders from
a creative perspective. Two of our
founders have a design agency, thus
you will be able to tap into this
resource for any design work.

10. 10KiteGB.com
RESPONSIBILITIES
YOU WILL BE RESPONSIBLE FOR:
• All aspects of local marketing - working
and building local relationships with local
businesses, GP Surgery’s, publications and VIPs.
• Creating and driving campaign strategy
execution across online, social and instore.
Working with founder team.
• Writing blog pieces.
• Managing social feeds - facebook,
twitter, instagram.
• Managing email lists, database and
newsletter.
• Managing events and special stuff - blogger
events, social detonators, fashion shoots,
interviews and write-ups.
• Website appearance and managing any tweaks.
• Customer flow in the website using google
analytics.
• Instore POS & any 4-walls marketing.
• Monitoring and responding to feedback.

11. 11KiteGB.com
SUPERSTAR
OUR IDEAL MARKETING EXEC WILL BE:
• A creative thinker that has substance behind
the thinking. Resourceful to get stuff done and
maximise on ROI.
• Previous successful marketing experience
across social media and local marketing
• Excitable individual that is Fun to be around
& is fantastic with people. You will be able to
instantly build rapport and create evangelists
of KITE.
• Great at building relationships with local
businesses, GPs and individuals.
• Completely at ease with all the techy stuff -
photoshop, google analytics, Facebook, twitter,
Instagram, Pinterest & willingness/technical
ability to learn.
• Organised and able to work to deadlines,
doesnt get flustered with a busy
environment.
• A copy writing jedi. Ability to adapt copy
style to different audiences - fashion, health,
business.

12. 12KiteGB.com
THE OPPURTUNITY
WHAT DO I GET IN RETURN…
• Exciting startup working environment – lots
of room for growth and development.
• Full autonomy in your role
• Working with a team of entrepreneur’s daily
• Stratford Westfield location.
• 2 pairs of free glasses per year & 20% off
glasses for friends and family.
• Training and development programme.
• 28 days holiday (including public holidays)
• £25-30k basic salary
• 10% bonus paid quarterly with year-end bonus
based on performance of the business

13. 13KiteGB.com
CONTACT
KITE
GROUND FLOOR
WESTFIELD STRATFORD CITY
LONDON E20 1EL
T +44 (0)203 7287777
HELLO@KITEGB.COM
KITEGB.COM