Xerox was founded in 1906 in Rochester, New York and is now headquartered in Norwalk, Connecticut. It invented the first plain paper office copier and was dominant in the document technology industry for decades but failed to adapt to digitalization. Under new CEO Ursula Burns, Xerox is focused on innovation and a portfolio of document and workflow software and services.

2. • Type Public
• Industry document services,
digital imaging and
computer peripherals
• Founded Rochester, U.S 1906
• Headquarters Norwalk, Connecticut ,U.S
• CEO (present) Ursula M. Burns
• Website www.xerox.com

3.  Xerox was founded in 1906 in Rochester in United States of America
by a person named Haloid Xerox
 Xerox introduced the first plain paper office copier nearly 50 years
ago
 Xerox became almost generic for copying
 In 1998 Xerox profits were growing at 20 percent a year and its stock
price was soaring
 Then things went wrong for xerox.Only in 18 months Xerox lost some
38 billion US dollars in market value
 In the middle of 2001 stock price had plugged from $70 in 1999 to
under $5
 The world was quickly going digital but Xerox hadn't kept up.
customers no longer relied on the company that results in Xerox
failure

4.  Poor management
 In the new digital environment Xerox hadn’t kept up
 Customer no longer relied on the company’s flagship products
 Instead of competing head on with copying machines competitors
such as Sharp, Canon, Ricoh, Xerox was now squaring off against
information technology companies such as IBM and HP.
 During the 1980s, Xerox tried to reposition itself as a provider of all
technology-based office products. At the start of the decade, the
company launched a personal computer, or an ‘information
processor’. Again, there was nothing fundamentally wrong with the
product, at least for the time. But again, the product failed. Similar
failures occurred when Xerox tried to launch office networks such as
the XTEN network and the Ethernet office network, which were
designed to compete with IBM’s Satellite Business network. Both the
Xerox networks failed to make an impression.

5.  Xerox didn’t give up
 It tried to tackle the problem head on.
 A board portfolio of customer fused products software's and
services that help its customers manage documents and
information
 100 innovative new products in last 3 years
 Xerox creates a researchers groups who deals with customers
and pain points
 Xerox employed anthropologists ,ethnographers ,sociologists
,psychologists to spend time with customers, understand their
problems
 Xerox believes that understanding customer is as important as
understanding technology

6.  Xerox today manufactures and sells a wide variety of
office and production equipment including
 LCD Monitors
 photo copiers
 Xerox Phaser printers
 multifunction printers
 large-volume digital printers
 workflow software under the brand strategy of FreeFlow
 Xerox also sells scanners and digital presses
 Xerox also produces fax machines, professional
printers, black and white copiers
 markets software such as Xerox DocuShare, Xerox
MarketPort and FlowPort

7.  Xerox is a global brand it maintains a joint venture.
 Fuji Xerox, with Japanese photographic firm Fuji Photo Film
Co. to develop, produce and sell in the Asia-Pacific region.
 Fuji Photo Film Co. is currently the majority stakeholder, with
75% of the shareholding.
 Xerox India, formerly Modi Xerox, is Xerox's Indian subsidiary
derived from a joint venture formed between Dr. Bhupendra
Kumar Modi and Rank Xerox in 1983.
 Xerox now sponsors the Factory Ducati Team in the World
Superbike Championship, under the name of the "Xerox
Ducati"

8.  Xerox has been a leader in document technology
and services.
 Xerox continue to build on this heritage of innovation.
Through our acquisition of Affiliated Computer
Services.
 The new Xerox is dedicated to innovation, service
and giving customers the freedom to focus on what
matters most: your real business.
 More than 136000 employees
 More than 9400 active patents
 3.5% of the revenue spend on research and
development

9.  2010 Revenue: $22 billion
 2010 Income: $606 million
 2010 Earnings per $.43 per share
Share:

10.  Xerox is once again growing and profitable
 The new brand logo for Xerox
 Xerox new brand logo better fits the changing digital environment
helping to complete the transformation of the company’s image

11.  Xerox invented photo copying and for
decades flat out dominated the industry it
had created. But Xerox’s harrowing
experience provides a cautionary tale of
what can happen when a company even a
dominated market leader fails to adapt to its
changing marketing environment

12.  George C. Seager President 1906–1912
 Gilbert E. Mosher President 1912–1938
 Joseph R. Wilson President 1938–1946
 Joseph C. Wilson President 1946–1966
 CEO 1961–1967
 C. Peter McCullough CEO 1968–1982
 David T. Kearns CEO 1982 – July 1990
 Paul A. Allaire CEO 1990 – April,1999
 G. Richard Thoman CEO 1999 – May, 2000
 Paul A. Allaire CEO 2000 – July, 2001
 Anne M. Mulcahy CEO 2001 – July, 2009
 Ursula M. Burns CEO 2009 – present