Big Fuel is a New York based marketing and communications company that takes brands from Content To Commerce.

 A unique approach that bridges “people stories” to “product stories” through social media and branded content. Big Fuel is one part marketing company, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, delivering content to targeted audiences. We work with brands and agencies to deliver guaranteed and measurable consumer engagement.

1. we are... Big Fuel
we take brands from... Content to Commerce TM

2. We are... Big Fuel
One part marketing company
Building brands through consumer insight
One part entertainment company
Creating content that people love
One part distribution company
Delivering content to targeted audiences

3. We take brands from Content to Commerce.
Bridging "people stories" to "product stories"
through branded content and social media.
Commerce
Content
Consumer Engagement
Engagement
Point

4. We deliver guaranteed and measurable consumer engagement
for some of the biggest brands in the world.
Big Fuel brought enthusiasm, energy, ideas and a format. They had a way of going to market in social media
that was structured, so we knew what to do and how to get there...They’re flexible, professional, and
ultimately we got results -- I don't know If I was expecting all of that, but I got it nonetheless."
General Manager, Integrated Marketing & Communication, Colgate-Palmolive

5. We do this in
four ways...

6. 1. We turn consumers into audiences.
Will you pass the 6am test?
research. insights. strategy.
We listen to what’s important to them. Learning about what
they want... how they feel... what they do... and where they do it.

8. 2. We give brands a social identity.
A platform that starts with their agenda, not yours.
We call this “the engagement point”
planning & ideation
We develop ideas, a voice and a game-plan to connect with audiences
through a unique and relevant content platform.

9. The engagement point
audience brand
truth truth
business mandate

10. 3. We make content people love.
Content is what fuels engagement.
branded content creation
We create award-winning branded content crafted for specific
audiences, to grow your social identity and drive commerce.

11. 4. We distribute content to targeted audiences
It’s about engagements (a handshake) not impressions &
it’s about the journey not the destination.
guaranteed engagements & analytics
We deliver measurable engagements using a proprietary network of social
influencers, web publishers and technology platforms.

12. The Big Fuel Network
A proprietary network of influencers, publishers and platforms
delivering guaranteed and measurable engagements.
the
network

13. Measuring Success
Big Fuel will work with brand and agency teams to create a measurement model that
translates to current brand KPIs and existing internal metrics.

14. A proven model taking brands from Content to Commerce. TM
Engagement
Point
research. insights. strategy. planning & ideation branded content creation guaranteed engagements & analytics
C o m m e rc e
Content
Listen Plan Create Distribute
ENGAGEMENT POINT... is where the story begins.

15. THANK YOU!
Avi Savar
CEO, Big Fuel
avis@bigfuel.com
www.BigFuel.com