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WHY A BALANCED SCORECARD IS 
CRUCIAL TO THE SURVIVAL OF A 
GROWING BUSINESS 
Based on 
http://www.bscdesigner.com/bsc-is-crucial-to-the-survival-of-a-growing-company. 
htm 
By Kazim Ladimeji
TRANSITION FROM 
OPERATIONALLY 
IMMATURE 
ORGANIZATION
BSC DESIGNER
BSC DESIGNER 
THE ORGANIZATION IS 
OPERATIONALLY IMMATURE 
• There can be lots of: energy, creativity, 
activity, and goodwill,
BSC DESIGNER 
THE ORGANIZATION IS 
OPERATIONALLY IMMATURE 
• There can be lots of: energy, creativity, 
activity, and goodwill, 
• But this is often not channeled correctly, 
meaning there is a lot of wastage and a lack of 
focus in the right areas.
TRANSITION FROM OPERATIONALLY 
BSC DESIGNER 
IMMATURE ORGANIZATION 
• There is a time in every start-up’s life when 
they must start making that transition to 
being a mature organization.
TRANSITION FROM OPERATIONALLY 
BSC DESIGNER 
IMMATURE ORGANIZATION 
• There is a time in every start-up’s life when 
they must start making that transition to 
being a mature organization. 
• Organizations start needing to make this 
transition from immature start-up to mature 
SME (Small and medium enterprises) when 
they hit around 50 people.
TRANSITION FROM OPERATIONALLY 
BSC DESIGNER 
IMMATURE ORGANIZATION 
• There is a time in every start-up’s life when they 
must start making that transition to being a 
mature organization. 
• Organizations start needing to make this 
transition from immature start-up to mature SME 
(Small and medium enterprises) when they hit 
around 50 people. 
• If this transition phase isn’t correctly handled, the 
organization can run into quite serious trouble.
FIRMS OFTEN LOSE FOCUS 
AS THEY TRANSITION FROM 
A START-UP TO AN SME
BSC DESIGNER 
SKILLS' EMPHASIS SHIFTS 
• A group of managers and staff who have been 
hired and groomed to work well in small, tight 
informal teams of people.
BSC DESIGNER 
SKILLS' EMPHASIS SHIFTS 
• A group of managers and staff who have been 
hired and groomed to work well in small, tight 
informal teams of people. 
• They are geared toward working in a smaller 
environment.
BSC DESIGNER 
SKILLS' EMPHASIS SHIFTS 
• A group of managers and staff who have been 
hired and groomed to work well in small, tight 
informal teams of people. 
• They are geared toward working in a smaller 
environment. 
• However, those skills that were suitable for 
operating in a company of 20 people, are less 
suitable for working in a company of 100 
people.
BSC DESIGNER 
HIGH EMPLOYEE TURNOVER 
• High employee turnover at this stage as the 
less adaptable, early stage start-up employees 
leave and are replaced by SME geared 
employees.
BSC DESIGNER 
HIGH EMPLOYEE TURNOVER 
• High employee turnover at this stage as the 
less adaptable, early stage start-up employees 
leave and are replaced by SME geared 
employees. 
• A lot of the knowledge and information used 
to operate the business leaves with those 
departing employees as documentation and 
systems tend not to be a priority.
BSC DESIGNER 
THE RESULTS 
• This makes it harder for incomers as the 
information they need to do their jobs is often 
not available.
BSC DESIGNER 
THE RESULTS 
• This makes it harder for incomers as the 
information they need to do their jobs is often 
not available. 
• All this change in my experience can lead to a 
loss of focus, direction and energy.
BRING BACK TEAM 
COHESION, FOCUS AND 
DIRECTION WITH A 
BALANCED SCORECARD
BSC DESIGNER 
SOLUTION 
• The solution to this problem is for me simple 
and that is that employees need to be 
channeled so they are working in line with 
business goals.
BSC DESIGNER 
OBSTACLE 
• The problem is that small business geared 
senior managers are often not equipped to 
communicate business goals in a larger more 
established business.
BSC DESIGNER 
OBSTACLE 
• The problem is that small business geared 
senior managers are often not equipped to 
communicate business goals in a larger more 
established business. 
• It needs a much more sophisticated system of 
communication and management than a 
quarterly town hall meeting, to engage and 
unify the efforts of a large work force.
BEST PRACTICE: USING 
BALANCED SCORECARD
USING BALANCED SCORECARD 
• This is exactly the time that businesses should 
be using a balanced score card. 
BSC DESIGNER
USING BALANCED SCORECARD 
• This is exactly the time that businesses should 
be using a balanced score card. 
• A balanced score is a simple management 
concept where you establish high level 
business goals 
BSC DESIGNER
USING BALANCED SCORECARD 
• This is exactly the time that businesses should 
be using a balanced score card. 
• A balanced score is a simple management 
concept where you establish high level 
business goals 
• These goals are handed out to senior 
managers and may be divided further into 
sub-goals and handed out to middle managers 
and eventually staff, right down to the cleaner. 
BSC DESIGNER
USING BALANCED SCORECARD 
• Having this kind of balanced score card is the 
most effective way to motivate and channel 
employee performance towards meeting 
organizational objectives. 
BSC DESIGNER
USING BALANCED SCORECARD 
• Having this kind of balanced score card is the 
most effective way to motivate and channel 
employee performance towards meeting 
organizational objectives. 
• Used properly it can create, restore and 
maintain, team cohesion, focus and direction 
in organizations going through the stormy 
transition between start-up and an 
established business 
BSC DESIGNER
SOFTWARE SUCH AS THE 
BSC DESIGNER MAKES 
BALANCED SCORECARD 
IMPLEMENTATION EASY
BSC DESIGNER MAKES BALANCED 
SCORECARD IMPLEMENTATION EASY 
• Using a tool like BSC Designer means you are 
not starting from scratch like you would be if 
you were doing it in Excel. 
BSC DESIGNER
BSC DESIGNER MAKES BALANCED 
SCORECARD IMPLEMENTATION EASY 
• Using a tool like BSC Designer means you are 
not starting from scratch like you would be if 
you were doing it in Excel. 
• The system has inbuilt: intelligence, tutoring 
and a framework which you can follow to 
implement a balanced score card in your 
business. 
BSC DESIGNER
BSC DESIGNER MAKES BALANCED 
SCORECARD IMPLEMENTATION EASY 
• Using a tool like BSC Designer means you are not 
starting from scratch like you would be if you 
were doing it in Excel. 
• The system has inbuilt: intelligence, tutoring and 
a framework which you can follow to implement 
a balanced score card in your business. 
• And so if your executive team are too stretched, a 
smart business intern or PA could quickly set up 
and manage this system for your management 
team, if you didn’t have an executive free to do it. 
BSC DESIGNER
SCORECARD IN BSC 
DESIGNER
BSC DESIGNER 
HIGH LEVEL BUSINESS GOALS 
• The system allows you to quickly add relevant 
KPIs/goals to each high level business goal. 
You can then add further levels of sub-goals to 
reflect your operational hierarchy.
BSC DESIGNER 
HIGH LEVEL BUSINESS GOALS 
• The system allows you to quickly add relevant 
KPIs/goals to each high level business goal. 
You can then add further levels of sub-goals to 
reflect your operational hierarchy. 
• You can easily assign people to these goals 
and sub-goals, thereby aligning employees 
with organizational goals.
BSC DESIGNER 
HIGH LEVEL BUSINESS GOALS 
• The system then allows you to assign the 
parameter for each goal
BSC DESIGNER 
HIGH LEVEL BUSINESS GOALS 
• The system then allows you to assign the 
parameter for each goal 
• You can assign update intervals for each goal 
which means the system can also facilitate the 
updating process.
BSC DESIGNER 
HIGH LEVEL BUSINESS GOALS
TRACK OVERALL PERFORMANCE 
• The BCS Designer system makes it easy for you 
to track overall performance against business 
objectives and to identify which specific areas 
of the business are failing to deliver effectively 
against performance goals. 
BSC DESIGNER
TRACK OVERALL PERFORMANCE
BSC DESIGNER 
REPORTS & DASHBOARDS 
• A range of reports can be automatically 
generated on the fly, including: Strategy Maps, 
Digital Dashboards, and Risk Indicators 
Reports.
BSC DESIGNER 
REPORTS & DASHBOARDS
BSC DESIGNER 
A SUMMARY 
• The BCS Designer is an example of a modern 
enabling tool that will make it much easier for 
you to manage your balanced scorecard 
implementation,
BSC DESIGNER 
A SUMMARY 
• The BCS Designer is an example of a modern 
enabling tool that will make it much easier for 
you to manage your balanced scorecard 
implementation, 
• And align your organization to your company’s 
goals, which is a crucial management 
challenge which companies must overcome as 
they move from a start-up to an established 
small to medium sized enterprise.
Find more insightful 
articles about the 
Balanced Scorecard 
in ”Articles” section at 
www.bscdesigner.com 
BSC DESIGNER 
MORE ABOUT THE BALANCED SCORECARD
BSC DESIGNER 
THANK YOU! 
Feel free to send us your questions using the contact form at 
www.bscdesigner.com

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Survival of a growing business supported by Balanced Scorecard

  • 1. WHY A BALANCED SCORECARD IS CRUCIAL TO THE SURVIVAL OF A GROWING BUSINESS Based on http://www.bscdesigner.com/bsc-is-crucial-to-the-survival-of-a-growing-company. htm By Kazim Ladimeji
  • 2. TRANSITION FROM OPERATIONALLY IMMATURE ORGANIZATION
  • 4. BSC DESIGNER THE ORGANIZATION IS OPERATIONALLY IMMATURE • There can be lots of: energy, creativity, activity, and goodwill,
  • 5. BSC DESIGNER THE ORGANIZATION IS OPERATIONALLY IMMATURE • There can be lots of: energy, creativity, activity, and goodwill, • But this is often not channeled correctly, meaning there is a lot of wastage and a lack of focus in the right areas.
  • 6. TRANSITION FROM OPERATIONALLY BSC DESIGNER IMMATURE ORGANIZATION • There is a time in every start-up’s life when they must start making that transition to being a mature organization.
  • 7. TRANSITION FROM OPERATIONALLY BSC DESIGNER IMMATURE ORGANIZATION • There is a time in every start-up’s life when they must start making that transition to being a mature organization. • Organizations start needing to make this transition from immature start-up to mature SME (Small and medium enterprises) when they hit around 50 people.
  • 8. TRANSITION FROM OPERATIONALLY BSC DESIGNER IMMATURE ORGANIZATION • There is a time in every start-up’s life when they must start making that transition to being a mature organization. • Organizations start needing to make this transition from immature start-up to mature SME (Small and medium enterprises) when they hit around 50 people. • If this transition phase isn’t correctly handled, the organization can run into quite serious trouble.
  • 9. FIRMS OFTEN LOSE FOCUS AS THEY TRANSITION FROM A START-UP TO AN SME
  • 10. BSC DESIGNER SKILLS' EMPHASIS SHIFTS • A group of managers and staff who have been hired and groomed to work well in small, tight informal teams of people.
  • 11. BSC DESIGNER SKILLS' EMPHASIS SHIFTS • A group of managers and staff who have been hired and groomed to work well in small, tight informal teams of people. • They are geared toward working in a smaller environment.
  • 12. BSC DESIGNER SKILLS' EMPHASIS SHIFTS • A group of managers and staff who have been hired and groomed to work well in small, tight informal teams of people. • They are geared toward working in a smaller environment. • However, those skills that were suitable for operating in a company of 20 people, are less suitable for working in a company of 100 people.
  • 13. BSC DESIGNER HIGH EMPLOYEE TURNOVER • High employee turnover at this stage as the less adaptable, early stage start-up employees leave and are replaced by SME geared employees.
  • 14. BSC DESIGNER HIGH EMPLOYEE TURNOVER • High employee turnover at this stage as the less adaptable, early stage start-up employees leave and are replaced by SME geared employees. • A lot of the knowledge and information used to operate the business leaves with those departing employees as documentation and systems tend not to be a priority.
  • 15. BSC DESIGNER THE RESULTS • This makes it harder for incomers as the information they need to do their jobs is often not available.
  • 16. BSC DESIGNER THE RESULTS • This makes it harder for incomers as the information they need to do their jobs is often not available. • All this change in my experience can lead to a loss of focus, direction and energy.
  • 17. BRING BACK TEAM COHESION, FOCUS AND DIRECTION WITH A BALANCED SCORECARD
  • 18. BSC DESIGNER SOLUTION • The solution to this problem is for me simple and that is that employees need to be channeled so they are working in line with business goals.
  • 19. BSC DESIGNER OBSTACLE • The problem is that small business geared senior managers are often not equipped to communicate business goals in a larger more established business.
  • 20. BSC DESIGNER OBSTACLE • The problem is that small business geared senior managers are often not equipped to communicate business goals in a larger more established business. • It needs a much more sophisticated system of communication and management than a quarterly town hall meeting, to engage and unify the efforts of a large work force.
  • 21. BEST PRACTICE: USING BALANCED SCORECARD
  • 22. USING BALANCED SCORECARD • This is exactly the time that businesses should be using a balanced score card. BSC DESIGNER
  • 23. USING BALANCED SCORECARD • This is exactly the time that businesses should be using a balanced score card. • A balanced score is a simple management concept where you establish high level business goals BSC DESIGNER
  • 24. USING BALANCED SCORECARD • This is exactly the time that businesses should be using a balanced score card. • A balanced score is a simple management concept where you establish high level business goals • These goals are handed out to senior managers and may be divided further into sub-goals and handed out to middle managers and eventually staff, right down to the cleaner. BSC DESIGNER
  • 25. USING BALANCED SCORECARD • Having this kind of balanced score card is the most effective way to motivate and channel employee performance towards meeting organizational objectives. BSC DESIGNER
  • 26. USING BALANCED SCORECARD • Having this kind of balanced score card is the most effective way to motivate and channel employee performance towards meeting organizational objectives. • Used properly it can create, restore and maintain, team cohesion, focus and direction in organizations going through the stormy transition between start-up and an established business BSC DESIGNER
  • 27.
  • 28. SOFTWARE SUCH AS THE BSC DESIGNER MAKES BALANCED SCORECARD IMPLEMENTATION EASY
  • 29. BSC DESIGNER MAKES BALANCED SCORECARD IMPLEMENTATION EASY • Using a tool like BSC Designer means you are not starting from scratch like you would be if you were doing it in Excel. BSC DESIGNER
  • 30. BSC DESIGNER MAKES BALANCED SCORECARD IMPLEMENTATION EASY • Using a tool like BSC Designer means you are not starting from scratch like you would be if you were doing it in Excel. • The system has inbuilt: intelligence, tutoring and a framework which you can follow to implement a balanced score card in your business. BSC DESIGNER
  • 31. BSC DESIGNER MAKES BALANCED SCORECARD IMPLEMENTATION EASY • Using a tool like BSC Designer means you are not starting from scratch like you would be if you were doing it in Excel. • The system has inbuilt: intelligence, tutoring and a framework which you can follow to implement a balanced score card in your business. • And so if your executive team are too stretched, a smart business intern or PA could quickly set up and manage this system for your management team, if you didn’t have an executive free to do it. BSC DESIGNER
  • 32.
  • 33. SCORECARD IN BSC DESIGNER
  • 34. BSC DESIGNER HIGH LEVEL BUSINESS GOALS • The system allows you to quickly add relevant KPIs/goals to each high level business goal. You can then add further levels of sub-goals to reflect your operational hierarchy.
  • 35. BSC DESIGNER HIGH LEVEL BUSINESS GOALS • The system allows you to quickly add relevant KPIs/goals to each high level business goal. You can then add further levels of sub-goals to reflect your operational hierarchy. • You can easily assign people to these goals and sub-goals, thereby aligning employees with organizational goals.
  • 36. BSC DESIGNER HIGH LEVEL BUSINESS GOALS • The system then allows you to assign the parameter for each goal
  • 37. BSC DESIGNER HIGH LEVEL BUSINESS GOALS • The system then allows you to assign the parameter for each goal • You can assign update intervals for each goal which means the system can also facilitate the updating process.
  • 38. BSC DESIGNER HIGH LEVEL BUSINESS GOALS
  • 39. TRACK OVERALL PERFORMANCE • The BCS Designer system makes it easy for you to track overall performance against business objectives and to identify which specific areas of the business are failing to deliver effectively against performance goals. BSC DESIGNER
  • 41. BSC DESIGNER REPORTS & DASHBOARDS • A range of reports can be automatically generated on the fly, including: Strategy Maps, Digital Dashboards, and Risk Indicators Reports.
  • 42. BSC DESIGNER REPORTS & DASHBOARDS
  • 43. BSC DESIGNER A SUMMARY • The BCS Designer is an example of a modern enabling tool that will make it much easier for you to manage your balanced scorecard implementation,
  • 44. BSC DESIGNER A SUMMARY • The BCS Designer is an example of a modern enabling tool that will make it much easier for you to manage your balanced scorecard implementation, • And align your organization to your company’s goals, which is a crucial management challenge which companies must overcome as they move from a start-up to an established small to medium sized enterprise.
  • 45. Find more insightful articles about the Balanced Scorecard in ”Articles” section at www.bscdesigner.com BSC DESIGNER MORE ABOUT THE BALANCED SCORECARD
  • 46. BSC DESIGNER THANK YOU! Feel free to send us your questions using the contact form at www.bscdesigner.com