The Balanced Scorecard is a business tool recognized world-wide by companies' executives. The secret of the successful BSC project is that all key employees, business owners, and top managers are involved. Research show that the biggest challenge during the implementation of the BSC is a motivational problem. Before starting a Balanced Scorecard project it is necessary to explain this business approach to all stakeholders so that they would buy into the design of the Balanced Scorecard and in the future became active users of this business tool. More: http://www.bscdesigner.com/

1. HOW TO CONVINCE THE
STAKEHOLDERS
TO USE THE BALANCED SCORECARD CONCEPT
By Aleksey Savkin, bscdesigner.com
BSC DESIGNER

2. THE BALANCED SCORECARD
Is recognized
world-wide by
companies'
executives
BSC DESIGNER

3. THE BALANCED SCORECARD
Is recognized
world-wide by
companies'
executives
All key
employees,
business owners,
and top managers
must be involved
BSC DESIGNER

4. THE BALANCED SCORECARD
Is recognized
world-wide by
companies'
executives
All key
employees,
business owners,
and top managers
must be involved
The biggest
challenge is a
motivational
problem
BSC DESIGNER

5. THE BALANCED SCORECARD
Is recognized
world-wide by
companies'
executives
The biggest
challenge is a
motivational
problem
All key
employees,
business owners,
and top managers
must be involved
Before starting a
Balanced Scorecard
project it is
necessary to explain
this business
approach to all
stakeholders
BSC DESIGNER

6. THE BALANCED SCORECARD IS
ALREADY USED WIDELY

7. More than 50 %
of large enterprises use some type of
a balanced scorecard.
— Study by Cranfield University
THE BALANCED SCORECARD IS ALREADY USED WIDELY
BSC DESIGNER

8. 31%
of companies reported Balanced
Scorecard as extremely helpful;
42% as a very helpful.
— 2GC Balanced Scorecard usage survey
THE BALANCED SCORECARD IS ALREADY USED WIDELY
BSC DESIGNER

9. 34%
of interviewed companies use BSC
for strategic management, 35% for
reporting, 17% for operational
management.
— 2GC Balanced Scorecard usage survey
THE BALANCED SCORECARD IS ALREADY USED WIDELY
BSC DESIGNER

10. 70%
of organizations had at least partially
implemented a Balanced Scorecard
by 2006.
— Bain & Co
THE BALANCED SCORECARD IS ALREADY USED WIDELY
BSC DESIGNER

11. 50%
of Fortune 1,000 companies are
using the Balanced Scorecard.
— Bain & Co
THE BALANCED SCORECARD IS ALREADY USED WIDELY
BSC DESIGNER

12. BALANCED SCORECARD was one
of the 5 most used business
tools in 2013.
— Bain & Co, Management Tools & Trends 2013
THE BALANCED SCORECARD IS ALREADY USED WIDELY
BSC DESIGNER

13. Find all the mentioned statistics in
the BALANCED SCORECARD FACT
SHEET AND STATISTICS section at
— www.BSCDesigner.com
THE BALANCED SCORECARD IS ALREADY USED WIDELY
BSC DESIGNER

14. WHY COMPANIES USE THE
BALANCED SCORECARD?

15. By now we see
that the
Balanced
Scorecard is used
widely, but WHY
is it used?

16. 97%
of typical workforce does not
understand its organizations’ strategy.
— Balanced Scorecard Collaborative
PROBLEMS THAT ALL COMPANIES FACE AND
THAT BALANCED SCORECARD ADDRESSES
BSC DESIGNER

17. 90%
of organizations fail to execute their
strategies successfully.
— Balanced Scorecard Collaborative
PROBLEMS THAT ALL COMPANIES FACE AND
THAT BALANCED SCORECARD ADDRESSES
BSC DESIGNER

18. 70%
of organizations do not link middle
management incentives to strategy.
— Balanced Scorecard Collaborative
PROBLEMS THAT ALL COMPANIES FACE AND
THAT BALANCED SCORECARD ADDRESSES
BSC DESIGNER

19. BALANCED SCORECARD ALLOWS
ONE TO SEE THE BIG PICTURE

20. LINE-LEVEL EMPLOYEES start seeing
the connection between what they
are doing now and the strategy of the
company.
BALANCED SCORECARD ALLOWS ONE TO
SEE THE BIG PICTURE
BSC DESIGNER

21. EXECUTIVES enjoy the top view of
what's happening in the company, why
it’s happening and what is the
response of the business on this.
BALANCED SCORECARD ALLOWS ONE TO
SEE THE BIG PICTURE
BSC DESIGNER

22. ANALYZE YOUR LAST FAILURE

23. IF YOU WOULD HAVE EXECUTED IT
BETTER IF YOU WOULD SEE A BIG
PICTURE OF WHAT'S GOING ON?
ANALYZE YOUR LAST FAILURE
BSC DESIGNER

24. IF YOUR EMPLOYEES WOULD ACHIEVE
BETTER RESULTS IF THEY WOULD HAVE
KNOWN WHAT STRATEGIC PLAN STANDS
BEHIND THEIR JOB?
ANALYZE YOUR LAST FAILURE
BSC DESIGNER

25. IF YOUR PROJECT WOULD BE MORE
PREDICTABLE IF YOU WOULD USE
CLEARLY DEFINED MEASURES AND KPIS?
ANALYZE YOUR LAST FAILURE
BSC DESIGNER

26. HOW EXACTLY CAN THE BALANCED
SCORECARD HELP?

27. TO EXECUTE A BUSINESS
STRATEGY EFFECTIVELY
stakeholders need to see the big
picture of what's happening in the
business and why.
Management initiatives should be aligned with strategy and
we need KPIs to know that we are on the right track.
HOW EXACTLY CAN THE BALANCED
SCORECARD HELP?
BSC DESIGNER

28. THE BALANCED SCORECARD
obligates top managers to formalize
their strategic ideas into a form of a
strategy map.
Business objectives should be linked with each other by a
cause-and-effect connections.
HOW EXACTLY CAN THE BALANCED
SCORECARD HELP?
BSC DESIGNER

29. With the Balanced Scorecard KPIs will
be aligned to business objectives.
We will know if we are on the right track towards achieving
the business goal.
HOW EXACTLY CAN THE BALANCED
SCORECARD HELP?
BSC DESIGNER

30. In the Balanced Scorecard for each
business objective we will have an
action plan.
It will tell employees what they should do to achieve the
specific business goal.
HOW EXACTLY CAN THE BALANCED
SCORECARD HELP?
BSC DESIGNER

31. The Balanced Scorecard project will
be cascaded.
BSC project will be delegated to department levels.
HOW EXACTLY CAN THE BALANCED
SCORECARD HELP?
BSC DESIGNER

32. YOU STILL NEED YOUR PROJECT
MANAGEMENT TOOLS

33. The Balanced Scorecard is not a
replacement for classical project
management tools.
The BSC addresses the strategy execution problems, not a task
management challenges.
YOU STILL NEED YOUR PROJECT MANAGEMENT TOOLS
BSC DESIGNER

34. The Balanced Scorecard gives a
business context for operational tasks.
Instead of just doing their job, employees will be able to
understand why they are doing it and why it is important.
YOU STILL NEED YOUR PROJECT MANAGEMENT TOOLS
BSC DESIGNER

35. Companies that have implemented
the Balanced Scorecard have reported
significant increases in ultimate
business performance.
The Balanced Scorecard allows changing
the perception of the job.
YOU STILL NEED YOUR PROJECT MANAGEMENT TOOLS
BSC DESIGNER

36. 83%
found the most significant impacts of
Balanced Scorecard implementation
in business actions.
— 2GC Balanced Scorecard usage survey
BSC DESIGNER

37. 80%
of organizations using Balanced
Scorecard reported improvements in
operating performance.
— Balanced Scorecard Forum
BSC DESIGNER

38. 66%
of these organizations reported an
increase in profits.
— Balanced Scorecard Forum
BSC DESIGNER

39. A BALANCED SCORECARD AND A
DASHBOARD ARE NOT THE SAME

40. Most businesses have some type of a
dashboard. A dashboard and a
Balanced Scorecard are not the same
business tools.
They are designed for different purposes.
A BALANCED SCORECARD AND A DASHBOARD
ARE NOT THE SAME
BSC DESIGNER

41. Dashboards are great for monitoring
of the current business state.
Dashboards help to generate some business insights.
A BALANCED SCORECARD AND A DASHBOARD
ARE NOT THE SAME
BSC DESIGNER

42. You will need a scorecard that will
track your progress towards specified
business objectives.
Use the Balanced Scorecard when it comes to new challenges.
A BALANCED SCORECARD AND A DASHBOARD
ARE NOT THE SAME
BSC DESIGNER

43. Learn more about the difference in
the article:
"What’s the difference between a Dashboard and a Balanced
Scorecard?“ on www.bscdesigner.com
A BALANCED SCORECARD AND A DASHBOARD
ARE NOT THE SAME
BSC DESIGNER

44. WHAT ARE THE BENEFITS OF THE
BALANCED SCORECARD?

45. BSC FOR A TOP MANAGER
Visualizes
strategic
information on
the strategy map
BSC DESIGNER

46. BSC FOR A TOP MANAGER
Displays the
big picture of
what's going
on in the
company
Helps to
formulate and
execute the
strategy
Visualizes
strategic
information on
the strategy map
Top manager have
the understanding of
the cause-and-effect
connections
between involved
business objectives
and suggested
business solutions
BSC DESIGNER

47. BSC FOR A BUSINESSS UNIT MANAGER
Helps to
monitor the
current
performance
BSC DESIGNER

48. BSC FOR A BUSINESSS UNIT MANAGER
Helps to
monitor the
current
performance
Helps to tracks
the progress
towards
business
objectives
Visualizes
important
performance
information
Top level initiatives
are translated more
logically. Managers
focus on what
matters, and avoid a
job that doesn't help
the company to
execute its strategy
BSC DESIGNER

49. BSC FOR LINE-LEVEL EMPLOYEES
Shows how
the current
task is linked
to the
company's
strategy
BSC DESIGNER

50. BSC FOR LINE-LEVEL EMPLOYEES
Shows how
the current
task is linked
to the
company's
strategy
Tracks the
current
performance
transparently
Employees are
happy to do a job
where a final
objective and the
progress
measures are
clearly defined
Knowing the
ultimate goal helps
employees to do
their job more
effectively
BSC DESIGNER

51. BALANCED SCORECARD'S DON'TS

52. DO NOT RUN THE BSC PROJECT BY
YOURSELF. Top managers like to play
their business toys alone. In the case of
the Balanced Scorecard this won't work.
Involve your team as soon as possible.
In this way you will come up with better KPIs, business
objectives, action plans and finally will achieve better results.
BALANCED SCORECARD'S DON'TS
BSC DESIGNER

53. DO NOT USE REWARD KPIs. Linking
rewards to specific KPI will make the
life of HR much easier, but it is not
recommended to use Reward KPIs on
your scorecard.
Researches and best practices also confirm this point of view.
Check out "Compensation and reward KPI best practices"
article on www.bscdesigner.com for details.
BALANCED SCORECARD'S DON'TS
BSC DESIGNER

54. DO NOT COPY KPIs FROM OTHER
BUSINESSES. You need to map your
business objectives and then come up
with KPIs that will measure your progress
towards business objectives or monitor
your current performance.
Business objectives come first, not KPIs. For that reason it
doesn't make sense copying KPIs from others.
BALANCED SCORECARD'S DON'TS
BSC DESIGNER

55. WE ALREADY HAVE KPIs! WHY DO
WE NEED ANYTHING ELSE?

56. KPIS ARE FOR MEASUREMENT,
NOT FOR MANAGEMENT.
They can give some insights, but they
lack the connection with strategy,
business objectives and action plans.
— Learn more in the article:
"Why most KPIs don't work and what to do about this."
WE ALREADY HAVE KPIs!
BSC DESIGNER

57. CHOOSING AN AUTOMATION TOOL

58. As it was shown the Balanced
Scorecard is not about few KPIs and it
is not for the top managers only.
To help company execute its strategy, the Balanced Scorecard
should be a part of the business toolkit of all departments.
CHOOSING AN AUTOMATION TOOL
BSC DESIGNER

59. Excel is a great choice when you are
on the stage of a prototype.
To help company execute its strategy, the Balanced Scorecard
should be a part of the business toolkit of all departments.
CHOOSING AN AUTOMATION TOOL
BSC DESIGNER

60. When it comes to the strategy map,
cascading, sharing your BSC, choose a
professional Balanced Scorecard
software like BSC Designer.
BSC Designer you can link a KPI to your data in MS Excel.
CHOOSING AN AUTOMATION TOOL
BSC DESIGNER

61. Facts tell, stories sell. We shared
many facts about the Balanced
Scorecard.
To be really persuasive one need to share stories about the
Balanced Scorecard with their stakeholders.
CHOOSING AN AUTOMATION TOOL
BSC DESIGNER

62. CHOOSING AN AUTOMATION TOOL

63. CHOOSING AN AUTOMATION TOOL

64. CHOOSING AN AUTOMATION TOOL

65. CHOOSING AN AUTOMATION TOOL

66. CHOOSING AN AUTOMATION TOOL

67. 80
testimonials from users from various
businesses from all over the world.
— www.bscdesigner.com/about-us/testimonials
CHOOSING AN AUTOMATION TOOL
BSC DESIGNER

68. Business people like to see not just
user's testimonials, but the case
studies with even more facts and
details.
Share with your stakeholder one of the business stories from
case study section on www.bscdesigner.com
CHOOSING AN AUTOMATION TOOL
BSC DESIGNER

69. STILL DOUBT ABOUT THE
BALANCED SCORECARD?

70. Find more insightful
articles about the
Balanced Scorecard
in ”Articles” section at
www.bscdesigner.com
MORE ABOUT THE BALANCED SCORECARD
BSC DESIGNER

71. THANK YOU!
Feel free to send us your questions using the contact form at
www.bscdesigner.com