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Social Media
 Social Networking sites, Smart Phone
 applications, video/music-streaming sites, and
 the evolution of the Internet has all changed the
 Music and Entertainment Industry.
 Underground and not well known artists get the
 chance to be heard, and get their name out.
 Keys to social media and artists/entertainers:
 Awareness, Interaction, and Connection.
Social Media

 Social media has become a way for artists to
 interact directly with their fans.
 Celebrities can share and express personal or
 professional information to help promote
 themselves and create awareness.
 Many entertainers use social media to educate
 on upcoming events, projects, shows, etc.
Social Networking Sites
 YouTube

 Facebook

 Twitter

 Music Streaming Sites
YouTube
Possibly the most influential for artists not only to be
heard, but to be seen. All it takes is a simple upload,
and you have gone viral.
Unlike major cable networks, YouTube offers an
endless amount of “channels” which gives the user
control of what they want to watch.
Promotional videos, film trailers, album samples, and
even dated videos of memorial/historical events give
YouTube an archive-like quality.
YouTube: Justin Beiber
 http://www.youtube.com/watch?v=eQOFRZ1wNLw
 At only 12 years old, Justin posted videos of himself
 on YouTube just as any other artist would.
 With this viral power of YouTube, he was noticed by
 Scooter Braun and was flown out to Atlanta to meet
 Usher
 Signed with Def Jam Records, and a star was born!
Facebook
Free and easy way to connect with fans, friends,
pages, groups, etc. Very user-friendly and
interactive.
Connecting with fans, and staying connected
through posts, likes, status updates and pictures is
the key benefit to social media.
Interconnected with other networking sites such as
YouTube, Twitter, SoundCloud, and Spotify.
Facebook
Unique to most social networking sites, the ability to
“like” and “share.”
Instantly links the site, page, song, video, artist,
brand, product and anything else on the web for
others to see.
These features increase exposure that will be spread
to others who view, like or share the same thing,
creating a snowball effect.
Facebook &Spotify
 Spotify appears to benefit the most from Facebook –
 According to f8 (Developers and innovators creating a
 more social web)

 Facebook says Spotify has added "well over 4 million" new
 users since F8 Developers Conference.

 AppDatacurrently puts Spotify at 2.5 million daily average
 users (DAU) and 7.4 million monthly average users (MAU).
 (This is only after linking with Facebook)
Twitter
 Twitter is a very useful service for artists and bands to
 communicate directly with their fans.
 Where direct contact with the consumer used to be at live
 events or limited to email, Twitter enabled direct
 conversation.
 Artists are utilizing Twitter as a free marketing tool.
 Constant, real-time updates and live feed of “tweets” from
 artists and celebrities provide followers/fans a personal
 connection to whom they follow.
Twitter
 Though it may seem like just a free marketing
 tool, the real power lies in
 sharing, following, conversing, and building
 relationships consistently. It’s like word of
 mouth, digitally.

 The advantage of this is that it can be monitored and
 used by the artist to respond and spark
 conversation.

 A relationship that brings the fan closer and more
Music Streaming Sites
 Legal streaming of music available for purchase and
 download, Internet Radio, and many other sites dedicated
 to providing music to listeners instantly.
 Grooveshark, Naptster, SoundCloud, BeatPort, Spotify,
 Pandora, Podcasts, FratMusic, etc.
 Often linked though Facebook and Twitter accounts,
 creating an even larger network for artists to increase
 awareness and share their music.
 These sites, aside from iTunes contribute a large
 percentage of revenue for musicians.
Myspace
Though seems to be outdated and old, Myspace was
once the leader in combining a social network with a
music/artist section.

However, one crucial highlight and benefit to it is the
ability to create your own flash on your profile.

By using CSS and HTML codes your page looks more
professional, so when fans visit your profile, your
band/product is taken more seriously.
“SPARC”
In our generation of “Digital Natives,” ruled by technology, digital
music products must have certain qualities to meet emerging
consumer demand.

Social: Put the crowd in the cloud.

Participate:Make them interactive and immersive.

Accessible: Ownership still matters but access matters more.

Relevant: Ensure fans co-exist and join the dots in the fragmented
digital environment.

Connected:Music fans are connected and expect their music
experiences to do the same.
Negative Effects?
 MegaUpload

 Online Piracy

 BitTorrents

 Hurting physical album sales,
Downfall
 Napster was a crucial shift from the “distribution era,”
 where everything was sold in units, to the all-access
 model.

 The problem is that the majority of the music products
 currently available don’t grasp this concept.

 The first wave of the digital youth, went for Kazaa instead
 of iTunes, and for that reason, unless a new wave of
 products/technology embraced ad-supported or
 subscription services, music sales would decline to the
 point of possible end to the industry itself.
Who Is At Fault?
 Emergence of the PC, Internet, and
 technology, you could download what you
 wanted when you wanted, taking as much as you
 please.

 This digitization process put you, the
 audience, in control.

 Who do you think is at fault??

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Social media and the entertainment industry

  • 1.
  • 2. Social Media Social Networking sites, Smart Phone applications, video/music-streaming sites, and the evolution of the Internet has all changed the Music and Entertainment Industry. Underground and not well known artists get the chance to be heard, and get their name out. Keys to social media and artists/entertainers: Awareness, Interaction, and Connection.
  • 3. Social Media Social media has become a way for artists to interact directly with their fans. Celebrities can share and express personal or professional information to help promote themselves and create awareness. Many entertainers use social media to educate on upcoming events, projects, shows, etc.
  • 4. Social Networking Sites YouTube Facebook Twitter Music Streaming Sites
  • 5. YouTube Possibly the most influential for artists not only to be heard, but to be seen. All it takes is a simple upload, and you have gone viral. Unlike major cable networks, YouTube offers an endless amount of “channels” which gives the user control of what they want to watch. Promotional videos, film trailers, album samples, and even dated videos of memorial/historical events give YouTube an archive-like quality.
  • 6. YouTube: Justin Beiber http://www.youtube.com/watch?v=eQOFRZ1wNLw At only 12 years old, Justin posted videos of himself on YouTube just as any other artist would. With this viral power of YouTube, he was noticed by Scooter Braun and was flown out to Atlanta to meet Usher Signed with Def Jam Records, and a star was born!
  • 7. Facebook Free and easy way to connect with fans, friends, pages, groups, etc. Very user-friendly and interactive. Connecting with fans, and staying connected through posts, likes, status updates and pictures is the key benefit to social media. Interconnected with other networking sites such as YouTube, Twitter, SoundCloud, and Spotify.
  • 8. Facebook Unique to most social networking sites, the ability to “like” and “share.” Instantly links the site, page, song, video, artist, brand, product and anything else on the web for others to see. These features increase exposure that will be spread to others who view, like or share the same thing, creating a snowball effect.
  • 9. Facebook &Spotify Spotify appears to benefit the most from Facebook – According to f8 (Developers and innovators creating a more social web) Facebook says Spotify has added "well over 4 million" new users since F8 Developers Conference. AppDatacurrently puts Spotify at 2.5 million daily average users (DAU) and 7.4 million monthly average users (MAU). (This is only after linking with Facebook)
  • 10. Twitter Twitter is a very useful service for artists and bands to communicate directly with their fans. Where direct contact with the consumer used to be at live events or limited to email, Twitter enabled direct conversation. Artists are utilizing Twitter as a free marketing tool. Constant, real-time updates and live feed of “tweets” from artists and celebrities provide followers/fans a personal connection to whom they follow.
  • 11. Twitter Though it may seem like just a free marketing tool, the real power lies in sharing, following, conversing, and building relationships consistently. It’s like word of mouth, digitally. The advantage of this is that it can be monitored and used by the artist to respond and spark conversation. A relationship that brings the fan closer and more
  • 12. Music Streaming Sites Legal streaming of music available for purchase and download, Internet Radio, and many other sites dedicated to providing music to listeners instantly. Grooveshark, Naptster, SoundCloud, BeatPort, Spotify, Pandora, Podcasts, FratMusic, etc. Often linked though Facebook and Twitter accounts, creating an even larger network for artists to increase awareness and share their music. These sites, aside from iTunes contribute a large percentage of revenue for musicians.
  • 13. Myspace Though seems to be outdated and old, Myspace was once the leader in combining a social network with a music/artist section. However, one crucial highlight and benefit to it is the ability to create your own flash on your profile. By using CSS and HTML codes your page looks more professional, so when fans visit your profile, your band/product is taken more seriously.
  • 14. “SPARC” In our generation of “Digital Natives,” ruled by technology, digital music products must have certain qualities to meet emerging consumer demand. Social: Put the crowd in the cloud. Participate:Make them interactive and immersive. Accessible: Ownership still matters but access matters more. Relevant: Ensure fans co-exist and join the dots in the fragmented digital environment. Connected:Music fans are connected and expect their music experiences to do the same.
  • 15. Negative Effects? MegaUpload Online Piracy BitTorrents Hurting physical album sales,
  • 16. Downfall Napster was a crucial shift from the “distribution era,” where everything was sold in units, to the all-access model. The problem is that the majority of the music products currently available don’t grasp this concept. The first wave of the digital youth, went for Kazaa instead of iTunes, and for that reason, unless a new wave of products/technology embraced ad-supported or subscription services, music sales would decline to the point of possible end to the industry itself.
  • 17. Who Is At Fault? Emergence of the PC, Internet, and technology, you could download what you wanted when you wanted, taking as much as you please. This digitization process put you, the audience, in control. Who do you think is at fault??