1. Marketing Management.I Sec.N
Individual Class Project (Internal Eval. Marks.15)
Deadline: 25th September 2012 05.00 pm
Faculty: Dr.K.C.Prakash
Instructions:
1) If you would like to change the Product/Co. allocated for you, please do so on or before
14th Aug. 2012 (Tuesday), 05.00pm.
2) You should submit the Project Report on or before 25th Sept. 2012 05.00pm.
(No color printouts, No spiral binding, need to be stapled carefully, Index is a must, Cover
page with your Name, Enrl.No., Seat Number, Course Title, Section, Product/Co. Name, Font:
Calibri, Font size: 12)
3) Project Report should include the following:
• Should have an Index.
• Product History: Should not exceed Two pages.
• Identify the major competitors for your product.
• Identify the Market leader in your product category and identify the market share of
all the major competitors in the industry , including your product.
• Comparative study of all the major competitors in the industry on 4/7 Ps scale.
• Identify the competitive advantages of all the major competitors in the industry,
including your product.
• What are the marketing strategies would you like to suggest (on 4/7 Ps level) to the
top Managers of your Product, to gain the upper market share.
1. 12BSPHH010137 Ankit Jindal 1 Lux International
2. 12BSPHH011198 Vishnu Mohan 2 Apple ipad
3. 12BSPHH011151 Umang Saraogi 3 IIM Ahemdabad
4. 12BSPHH010744 Prerit Kirti Vora 4 Pepsi
5. 12BSPHH010666 Osho Krishan 5 Pizza Hut

2. 6. 12BSPHH010170 Anubhuti Anil 6 Planet M
7. 12BSPHH011197 Vishesh Kumar 7 Amul Cheese
8. 12BSPHH010413 Jay Kamlesh Shah 8 Samsung Galaxy
9. 12BSPHH010610 Neha Ishwar 9 Kellogg’s
10. 12BSPHH011081 Sumit Khatri 10 Sunsilk
11. Ashutosh Singh Good day Biscuits
12BSPHH010220 11
Chandel
12. 12BSPHH010965 Shilpa Pradhan 12 Singapore Airlines
1 Close-Up
3. 12BSPHH010038 Abinav Mittal 13
1 Fair& Handsome
4. 12BSPHH010089 Aman Goyal 14
15. 12BSPHH010046 Aditya Bachhawat 15 Hamam
16. 12BSPHH011189 Vinay Gupta 16 Bru
1 TCS
7. 12BSPHH011062 Srinivas J. Iyer 17
1 Sunsilk
8. 12BSPHH010186 Ariema Singh 18
19. 12BSPHH010347 Gaurav Khurana 19 Fiama Di Wills
2 Canon
0. 12BSPHH010778 Rachit Grover 20
2 subway
1. 12BSPHH011128 Tarunima Malik 21
22. 12BSPHH011269 Suraj Prasad Tiwari 22 Garnier
23. 12BSPHH010583 Nakul Makhija 23 Nokia

3. 24. 12BSPHH011106 Swati Ranjan 24 Dairy Milk
2 Reebok
5. 12BSPHH010740 Preeti Gahlot 27
2 Dell
6. 12BSPHH010827 Rinkesh Gupta 28
2 Honda Civic
7. 12BSPHH010719 Pranav Shekhar 29
28. Ambassador (Hindustan
12BSPHH010966 Shinu Chandran 30
Motors)
2 Gillette
9. 12BSPHH010382 Hemant Verma 31
30. 12BSPHH010174 Anurag Agarwal 32 Rexona
31. 12BSPHH010587 Namita Dudeja 33 Britannia
3 Old Spice
2. 12BSPHH010440 Karan Vijay Mehta 34
33. 12BSPHH010211 Ashish Aggarwal 35 Pears
34. 12BSPHH010492 Kunal Das 36 Pantene
3 Swift
5. 12BSPHH010955 Shashwat Saini 37
36. 12BSPHH010338 Farhad Darvish 38 Vivel
37. 12BSPHH010497 Kushagra Tandon 39 Forhans
38. 12BSPHH011009 Shubham Srivastava 40 Fanta
3 Mr.Clean
9. 12BSPHH010444 Karthickeyan N P 41
40. 12BSPHH010535 Mayank R Agiwal 42 Swach Water Purifier
4 12BSPHH010588 Namokar Jain 43 Bajaj Ninja

4. 42. 12BSPHH010146 Ankit Rathi 44 Ponds
43. 12BSPHH010710 Prachi Sharda 45 McDonald
44. 12BSPHH010027 Abhishek Kumar 46 Dove
4 Lay’s
5. 12BSPHH010595 Navin Poddar 47
4 Sonata
6. 12BSPHH010505 Lisa Pattnaik 48
4 Tata Indica
7. 12BSPHH010686 Parth Chadha 49
48. 12BSPHH011127 Tarun Saraswat 50 Sony Ericsson
49. 12BSPHH010833 Rishabh Wahi 52 BlackBerry
50. 12BSPHH010379 Hasan Ali Gumani 53 Duracell
51. 12BSPHH010975 Shivani Shandilya 54 Amul Butter
5 Bingo
2. 12BSPHH010242 Bakshi Varun Satish 55
5 Shiv Vedprakash Vaseline
3. 12BSPHH010969 56
Yadav
54. 12BSPHH010318 Divya Singh 57 Mint-o
5 Peter England
5. 12BSPHH010536 Mayur Ashok Jain 58
56. Saurabh Dominos
12BSPHH010916 59
D.Chowdhury
57. 12BSPHH010357 Gitartha Goswami 60 Kitchens of India
5 Idea
8. 12BSPHH010565 Mohit Kaushik 61

5. 5 Sunlight
9. 12BSPHH010006 Aakash Mittal 62
60. 12BSPHH011089 Surabhi Virnave 63 Samsonite
61. Mohd Akbar Jalal Rolex
12BSPHH010560 64
Auddin Ali
62. 12BSPHH010665 Omkar Kumar 65 Heinz
63. 12BSPHH011117 Tania Roy 66 BSNL
6 Aashirvaad atta
4. 12BSPHH010257 Birendra Kumar Jain 67
65. 12BSPHH010849 Rohan Bhimsaria 68 Sprite
6 Haldiram’s
6. 12BSPHH010620 Niharika Singh 69
67. 12BSPHH010196 Arnab Banerjee 70 Pepsodent
6 Ashutosh Kartikeya Pureit (home water
8. 12BSPHH010219 71
Pandya purifiers)
6 Neem
9. 12BSPHH010974 Shivani Pendharkar 72
7 Infosys
0. 12BSPHH011040 Somayak Majumdar 74
71. 12BSPHH010698 Pikumoni Phukan 75 Rasna
7 Titan
2. 12BSPHH010498 Kushal Gupta 76
7 Mazza
3. 12BSPHH010874 S Abhishek 77
7 Top Ramen
4. 12BSPHH010639 Nisha Kannan 78
75. 12BSPHH010407 Ivjot Singh Bhatia 79 Oral-B

6. 76. 12BSPHH011254 Sakthi Balan Murugan 82 Panasonic
77. 12BSPHH011238 Prabhakar Kumar 83 Microsoft
7 Vim
8. 12BSPHH010019 Abhinav Puneet 84
7 Sony Tv
9. 12BSPHH011268 Zubair Zahoor 85