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INTRODUCTION
Tim Hortons was founded in 1964 in Hamilton, Canada.
Major coffee brand in Canada and the US.
3,453 stores in Canada
808 in the US
27 in gulf cooperation council.
Mission Statement : Our guiding mission is to deliver superior
quality products and services for our customers and
communities through leadership, innovation and
partnerships. Our vision is to be the quality leader in
everything we do.
RATIONALE
•
•
•
•
•
•
•
•

Low prices
Focus on customer service
Great quality
Scope for expansion
Target larger market
Wide range of products
Goodwill
24 hour services
PRODUCTS
•
•
•
•
•
•
•
•
•
•
•

Tea
Coffee
Donuts
Bagels
Cakes
Muffins
Croissants
Cookies
Rolls
Soups
Submarine-style sandwiches
MARKET PLACE : COMPETITION
•
•
•
•
•
•
•

Starbucks
McDonalds
Barista
Coffee Bean and Tea Leaf
Dunkin Donuts
Costa Coffee
Café Coffee Day
Submitted by:
Anam Iqbal
Ashish Batra
Jatin Kaushik
Pallavi Narula
Yash Menhdiratta

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Tim hortons