ACPA16 Genius Lab: Twitter + Facebook Analytics

1. Twitter + Facebook Analytics

2. AUDIENCE

3. Facebook •Page likes •Group members •Friends

4. Twitter • Followers

5. REACH

6. Facebook •Insights tab •Individual posts

7. Twitter • analytics.twitter.com • Individual posts

8. ENGAGEMENT

9. Facebook •Clicks •Likes •Shares •Comments

10. Twitter • Clicks • Re-tweets • Likes • Views (images, profile)

11. TRAFFIC

12. Facebook + Twitter •Web traffic–Google Analytics •Referrals •Views

13. CONTENT STRATEGY

14. Facebook + Twitter •Content types •Messaging •Engagement

15. RESPONSIVENESS

16. Facebook + Twitter •Sentiment •Response rate •Problem solving

17. BENCHMARKING

18. Facebook + Twitter •Content •Engagement •Audience

19. TOOLS

20. Tools •Facebook Insights •Twitter Analytics •Google Analytics

21. Tools •Klout (free) •Tweet deck (free) •respond.buffer.com (freemium)

22. Tools •Sprout Social ($$) •Meltwater Buzz ($$$) •Sprinklr ($$$$)

23. ashleybudd.com/acpa @ashley_budd

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