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Hookah Parlour -
 Smoker’s heaven




                               Submitted to:
                               Mr. Mani Iyer
                                                 1
Index:


Sr. No.                  Sub- Titles              Page no.

  1.      Hookah is really not that cool…            4

  2.      Global expansion of hookah                 8

  3.      What is hookah…?                          10

  4.      History of hookah                         12

  5.      Prevalence                                16

  6.      What is a hookah parlour…?                20

  7.      Opening a hookah parlour                  22

  8.      Why hookahs have become so popular..?     25

  9.      Hookahs compared to cigarettes            28

  10.     High risk of hookah use                   30

  11.     Attitudes, awareness & misconceptions     32

  12.     Hookah ban in Mumbai                      35

  13.     Conclusions                               37

  14.     Recommendations                           39

  15.     Bibliography                              43

                                                         2
3
Hookah is really not that cool…

The fluffy cushions, colourful drapes and coloured sheesha are enticing enough. Gangly
groups of youngsters don‘t mind collecting money — just enough for an hour‘s worth of
flavoured smoke. It‘s fun, it‘s cool and well, it‘s ‗exotic‘ to group-smoke from a single
hookah. And many believe it is better than the stick. Right ? Wrong. As much as it sounds
like a fun pastime activity, doctors warn that it is ―even more harmful than smoking a
cigarette.‖ Now, don‘t go lighting that butt, doctors maintain it is a killer as well.

Less than a week after the world celebrated World No Tobacco Day, DNA spoke to
youngsters to find out what they think of their ‗cool hookah habit‘. No doubt, most felt it was
as harmless as a friendly Labrador. But, Dr Pratima Murthy, Professor of Psychiatry and
Chief, Centre for Addiction Medicine, National Institute of Mental Health and Neurosciences
(Nimhans), points out that the health risks attached to hookah smoking ―are no less
detrimental than those of cigarettes. Any type of smoking reduces appetite. It also kills
certain nutrients in the body, which are essential for the immune system. Loss of appetite
may result in weight loss,‖ she says.

The tobacco in a hookah pipe is no less toxic, and the water in the hookah does not filter out
the toxic ingredients in the tobacco smoke. Hookah smokers may actually end up inhaling
more tobacco smoke than cigarette smokers do because of the large volume of smoke they
inhale in one smoking session.

―I like hookah mainly because of the flavour,‖ says Anu Phillip, a young animation student.
―I think it is very safe and does not have any tobacco in it, I don‘t think it would cause any
harm to me,‖ she states.

Don‘t be so sure. Doctor‘s point out that like cigarettes, hookah smoke contains high levels of
toxic compounds including tar, carbon monoxide, heavy metals and carcinogens. And water
does not filter out these toxins.

And while youngsters, girls and boys, are happy forming smoke rings, parents are blissfully
unaware of their child‘s new fascination. ―In my class, many girls hang out at hookah parlous
and cafés. It has peer acceptance but our families still forbid it strictly,‖ says Atreyee Bharun
Das, a student who‘s doing her graduation.

                                                                                                 4
5
When asked why she smokes a hookah, Meghana Abraham, a student, said, ―there‘s no
reason why I smoke it. It‘s just something I like to do.‖ A sentiment echoed by many others.
However, there may be some good news, if you term it that. Dr Murthy says: ―Hookah
smoking is safe for passive smokers as the smoke does not affect them. But with cigarettes,
the smoke affects both passive and active smokers.‖

But, when an hourly smoking session costs Rs400, who would want to remain passive? Many
youngsters go in groups to split the costs. ―I like different flavours and it‘s not too expensive.
I have friends whom I can share with,‖ says Raghunandan Iyengar, an animation student,
who says he is aware of the problems that it can cause but insists that he‘s ―not a regular
tobacco smoker.‖




                                                                                                 6
7
Global expansion of hookah:


The recent global expansion of hookah use by youth and young adults to smoke tobacco
poses a new challenge for the tobacco control community. Currently, it is estimated that
worldwide, 100 million people use a hookah to smoke tobacco every day. The past decade
has seen a dramatic rise in the popularity of hookah smoking among young people living in
the Middle East, Southwest Asia, Africa, Europe, Canada, and the U.S. The growing
popularity of hookah use among U.S. teens and adults is evidenced by media reports and the
recent rapid proliferation of hookah establishments (bars, cafes, or restaurants) in large cities
and near college campuses. Hookahs and the tobacco mix used to smoke them are easily
available.


Teens and young adults are susceptible to hookah use because of their tendency to
experiment with new things. In the U.S., young people already have the highest rates of
cigarette smoking of all age groups (Centers for Disease Control and Prevention [CDC],
2006a, 2006b). As CDC reports, in 2005, 24% of adults aged 18 to 24 and 23% of high-
school students smoked cigarettes. If they start smoking tobacco at an early age they are more
likely to become addicted to nicotine than those who start later and those using hookahs may
well transition to cigarettes as their addiction becomes stronger. Also, the tobacco industry
may see the growing popularity of hookah use as another opportunity to target a population
that has already provided them with a valuable market for their current products.




                                                                                                    8
9
What is hookah…?
Hookahs come in a variety of designs, sizes, materials and colors, but typical hookahs have
the following components:
    A bowl where the tobacco is placed and heated, usually with burning embers or
       charcoal.
    A vase or smoke chamber which is partially filled with water.
    A pipe or stem connecting the bowl to the vase by a tube that carries the smoke down
       into the water.
    A hose with a mouthpiece through which the smoke is drawn from the vase.


As the smoker inhales, the tobacco smoke is sucked down from the bowl and then bubbles up
through the water into the air of the smoke chamber and then through the hose to the smoker.
The water in the vase cools the smoke and filters out some of its tar and particulates.
At the end of a smoking session, the dirty water is thrown away and the hookah vase refilled
for the next user or users.
Most smoking sessions last from 45 to 60 minutes but they can continue for several hours.
While hookah is the most common word used among English speakers, other terms used
include narghile or nargile, goza, ghalyun, and hubble bubble.


Hookahs are made with single hoses or three or more of them connected to the base for
multiple users. Hookahs are made with a variety of materials and come in a variety of colors.
Many of them have been made into works of art by skilled craftsmen in India, Iran, Turkey,
and the Middle East.




                                                                                              10
11
History of hookah…
One of the oldest and deep rooted traditions in Turkey is the Nargile (Hookah), with both
men and women finding great pleasure in smoking the water pipe. The hookah started a
whole new culture which endured for many, many years. Even today the hookah gives
enjoyment to a special breed of smokers. The original hookah came from India, but it was
rather primitive as it was made out of coconut shell. Its popularity spread to Iran and then to
the rest of the Arab world.

But it was in Turkey that the hookah completed its revolution, and did not change its style for
the last few hundred years. The hookah became a very important part of the coffee shop
culture, finding its popularity in Turkey around the time of Murat the IV'th, 1623-40. The joy
that the smokers received from this very simple yet beautiful smoking apparatus was
unbelievable. Rules were created even for lighting the pipe, and if a professional smoker saw
anyone lighting it the incorrect way, the culprit would be told in no uncertain term "Do
yourself and the sacred hookah a favor and put out the coals by blowing into it.

"Not all tobaccos qualified for usage in the hookah, and only the dark tobacco imported from
Iran found favor with the hookah user. This tobacco was washed several times before use as
it was extremely strong. Only oak charcoal was used to be placed on the top of the tobacco.
Some professional hookah smokers used certain fruit, like sour cherries or grapes in their
govde just to enjoy the motion it created in the water. Other people enjoyed adding
pomegranate juice or rose oil to their water for added flavor. The hookah smoker hated
anyone lighting their cigarettes on their hookah fire because they felt it disturbed the rhythm
of the burning charcoal.

The hookah was so popular and fashionable with the elite ladies of the 19th and the beginning
of the 20th century, that it became the in thing to be photographed with a hookah. If you
wanted to be the hostess with the mostest the hookah was a must for popular afternoon tea
and intellectual gatherings. Unfortunately like most wonderful things from the past, the
hookah suffered a decline with the availability of the cigarettes. But still today, one is able to
find a special type of smoker that would only find their enjoyment from smoking the hookah.




                                                                                                12
13
They were designed to smoke opium, and hashish. The hookah made its way from the Persian
Kingdom to other parts of the Persian empire which also included India, Pakistan,
Afghanistan, much of Middle Asia and Arab parts of Northern Africa.

Today the Hookah is a smoking pipe used worldwide. The practice of adding strong flavors is
a relatively recent one but has grown in popularity in the past 20 years.




                                                                                        14
Table no (1) Age distribution of Hookah or Shisha smokers




Table no. (2) Distribution of Hookah users based on occupation




                                                                 15
Prevalence:
Most of the data on hookah use prevalence are from Middle Eastern studies. Results from a
representative sample of these studies indicate that
    19% of 635 young Egyptian teenagers had used hookahs.
    41% of 388 Israeli schoolchildren aged 12 to 18 years smoked hookahs, and 22% of
       these users smoked every weekend.
    Of 587 Syrian university students, 63% of the men and 30% of the women had ever
       used hookahs: currently, 26% of the men and 5% of the women still used them.
    Among 1964 Lebanese university students in a 2001 survey, 31% of the men and 23%
       of the women used hookahs weekly.
    57% of men and 69% of women in a national survey of 4,000 Kuwaiti government
       workers had used hookahs at least once.
    The percentage of American University of Beirut students who had ever used a
       hookah rose from 30% in 1998 to 43% in 2002.


Prevalence data on hookah use in the U.S. are limited to a survey of 1671 teens (mostly Arab-
American) aged 14 to 18 years and living in Michigan. Among study partipants, 27% had
used hookahs and the percentage of users increased from 23% at age 14 to 40% at age 18.
Hookah users were twice as likely as non-users to be smoking cigarettes as well and that the
odds of experimenting with cigarettes were eight times as high for anyone who had ever used
a hookah as for non-users. In this country, the use of hookahs has become increasingly
widespread with the growing numbers of Arab immigrants and Arab-Americans and
increasingly popular among youth and young adults in the general population.


Two surveys of 300 students each conducted in 2005 and 2006 by Breathe California,
Sacramento, found that during the first year, 45% of the students had used hookahs during the
past two months. In 2006, 40% of the students were at events where hookahs were used and
of these, 58% used hookahs during the past 6 months.


In the spring of 2007, campus professionals and national young adult tobacco control experts
were interviewed about their perception of hookah use and youth and young adults. Most
interview participants reported growing numbers of middle school, high school, and college


                                                                                            16
Table no. (3) Distribution of Hookah smokers based on educational level




                                                                          17
students smoking with hookahs in their communities and across the country. Also reported
were a proliferation of hookah bars and growing numbers of students smoking hookahs with
friends inside or outside their residence halls, in their apartments or houses. Hookahs have
become a common topic of conversation among students.




The majority of smokers in this study (34.3%) were of the age group 35-44 years (Table 1).

About half of the water-pipe users in the study were businessmen (46.3%) followed by
skilled labourers (23.6%) (Table 2).

Majority of the Hookah smokers (75.2%) were having either secondary school or college
education (Table 3).




                                                                                               18
19
What is a hookah parlour…?
Hookah lounges are commercial establishments where groups of people gather to smoke from
a hookah pipe. Some hookah lounges are business modeled as such from their inception.
Others are cafés or other establishments to which the element of hookah smoking was added
later. Hookah lounges of all sorts have become popular in parts of Europe and North America
in the last decade.



Considered a unique and acceptable way to socialize with friends, especially among young
people, hookah lounges are springing up close to college campuses and in other communities
all over. Hookah lounges are mostly found in college towns and urban areas and are regarded
by some as a novel and chic way to socialize and embrace multiculturalism. Some people of
Middle Eastern or South Asian extraction consider them a continuation of their own cultural
traditions.




                                                                                           20
21
Opening a hookah parlour:

Believe it or not, opening a hookah bar can be very easy if you invest your time and money in
a solid hookah business plan. For starters, you will need to know where you will get your
startup capital and where you want your business located. Like so many other things, location
is key for your hookah business. Additionally, you will want to have a good idea of what a
hookah business is all about—in other words, you should be an aficionado of the practice.
You will want to be knowledgeable about the varieties of hookah tobacco and have a good
idea of the atmosphere you are trying to create at your bar or lounge. As you iron out the
details of how to start a hookah bar, you‘ll want to include what type of drinks your bar will
serve and you‘ll also want to know what you‘re looking for in your employees. Finally, you
will want to be prepared for the hard work and long hours you may need to dedicate to your
business when you first open, though it‘s a good bet your hookah bar will take off when your
customers start talking about how great your lounge is.

There will be a chance in the early stages of your business that your days will start late and
your nights will be long. Beyond that, you will have to spend your days ordering from your
suppliers—alcohol, tobacco, food—booking entertainment like DJs or singer/songwriters,
hiring and managing employees, and ensuring your business records are in the black.
Eventually, you may be able to hire a bar manager who will take care of orders and bookings,
and an accountant to keep your books, but in the beginning you will want to have your hands
in all the pots. During prime operating hours, your staff will take over most of the duties and
you will just watch your business in action.

About the Customers:

Customers at a hookah bar will be interested in enjoying a bar or lounge atmosphere with the
added entertainment of sharing tobacco from a hookah pipe. Though not all customers will
want to partake in the smoking or drinking, they will be interested in being part of the scene
your business has created.

What You Need to Start:

       A great location and space for a bar/lounge
       A cool name for your business

                                                                                                 22
A business license and insurance
An alcohol permit
Startup capital to invest in real estate and bar materials
Employees who fit your business criteria
Entertainment possibilities
Advertisement capabilities
Financial-tracking software




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Why Hookahs have become so popular…?
Major reasons for the growing popularity of hookah use worldwide since the 1990s include
the introduction of a flavored tobacco mix, the mushrooming of hookah establishments,
aggressive marketing, and media hype about this new trend.



Introduction of Flavored Tobacco:
In the early 1990s, Egyptian tobacco companies introduced ―Maassel‖, a specially prepared
mixture containing sweetened fruit flavors and mild aromatic smoke which has helped to
attract new hookah users worldwide known as ―shisha‖ in the U.S., consists of about 30% of
crude cut tobacco fermented with about 70% of honey, molasses, and the pulp of different
fruits. It provides a pleasant aroma when heated slowly with burning charcoal and comes in a
variety of flavors including apple, strawberry, rose, mango, cappuccino, banana, peach,
lemon, orange, mint, and licorice. Currently, most hookah smokers around the world use
Maassel rather than the traditional tobacco mix because it is more flavorful and makes the
process of water pipe preparation simpler because users do not need to moisten, shape, and
dry the tobacco before use, as with other kinds of tobacco like Ajami.



Hookah Bars, Cafes, and Restaurants:
Hookah bars, cafes, and restaurants have become popular social gathering places for young
smokers and their friends and their numbers have increased dramatically in recent years. In
the U.S., the estimated number of these establishments now ranges from 300 to 1,000.
Directories listing hookah bars and cafes in large cities and the States are posted on the
Internet and these places are touted in the media. Hookah bars, cafes, and restaurants lure
customers through advertising in college/university and local newspapers, radio stations
popular among young people, and by emphasizing exotic aspects of Middle Eastern culture in
their décor, furnishings, music, and displays of a variety of colorful, finely crafted hookahs.
These places especially appeal to some college students under the age of 21 because they do
not serve alcoholic beverages.




                                                                                                  25
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Aggressive Marketing:
Multiple enterprises have sprung up in the U.S. and Middle East to take advantage of a
booming business fueled by aggressive marketing of hookahs, hookah accessories, and
Maassel. For example, in Bahrain, revenues from hookah tobacco exports to other Middle-
Eastern countries increased by 9% to about $25 million from 1995 to 1996. Most of the
―shisha‖ imported to the U.S. comes from companies in the United Arab Emirates, Jordan,
Egypt and Saudi Arabia. The owner of the Florida-based website SouthSmoke.com recently
reported that the demand for hookahs was at an all-time high and that sales were highest in
California, Arizona, New York, Texas, and Virginia. A Detroit wholesaler also made more
than $1 million in sales the previous year to tobacco shops, hookah cafes and stores across
the country and predicted that sales would triple in the coming year. Many businesses have
developed websites to advertise their hookah products, e.g. Southsmoke.com,
hookahkings.com, hookah-hookah.com, fumari.com, and egyptiandreams.co.uk.
To attract customers, these businesses offer a variety of hookahs for sale, e.g., Egyptian
Hookahs, Sheik Hookahs, Rotating Hookahs, and Modern Hookahs or give these products
exotic names like ―Scheherazade,‖ ―Syrian Queen,‖ and ―Queen Nefertiti.‖ Fumari claims
that its hookahs and shisha deliver a pure experience and are made for durability. Other
websites
promote hookah use as chic and elegant (hookahculture.com) or as part of a unique lifestyle
(insidehookah.com) and hookahs as objects of religious veneration (sacrednarghile.com).



Media Hype:
The media (radio, satellite TV, and the press) has also helped to boost the global expansion of
hookah use by glamorizing this practice. Newspaper reporters depict hookah use as new,
trendy, and safe for college students and other young people, although some of them do warn
about its potential health effects. Articles in campus and local newspapers generally promote
hookah use.




                                                                                              27
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Hookah compared to cigarettes:

While many hookah smokers may consider this practice less harmful than smoking cigarettes,
hookah smoking carries many of the same health risks as cigarettes.

       Water pipe smoking delivers the addictive drug nicotine and is at least as toxic as
       cigarette smoke.
       Due to the mode of smoking—including frequency of puffing, depth of inhalation,
       and length of the smoking session—hookah smokers may absorb higher
       concentrations of the toxins found in cigarette smoke.
       A typical 1-hour-long hookah smoking session involves inhaling 100–200 times the
       volume of smoke inhaled from a single cigarette.
       Hookah smokers are at risk for the same kinds of diseases as are caused by cigarette
       smoking, including oral cancer, lung cancer, stomach cancer, cancer of the esophagus,
       reduced lung function, and decreased fertility.



       Hookah smoking is NOT a safe alternative to smoking cigarettes.




                                                                                              29
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Health risk of hookah use:

Assessing the specific dangers of hookah use is challenging because some users also smoke
cigarettes; the extent to which it is harmful likely depends on the duration and frequency of
use, and there is wide variation in the content of the different brands of hookah tobacco.



Constituents of Hookah Smoke:
Despite these challenges, studies provide ample evidence that hookah smoking is not a safe
alternative to cigarette smoking. Hookah smoke has been found to contain high
concentrations of carbon monoxide (CO), nicotine, ―tar‖, and heavy metals. Also, commonly
used heat sources like charcoal or wood cinders may increase health risks because they
produce such toxicants as CO, metals, and carcinogens. These risks may be increased by
using quick-burning charcoal which likely emits more CO than the charcoal traditionally used
in the Middle East.



Health Effects:
Health problems identified by researchers in the Middle East, China, and India include lung,
oral and bladder cancer, and cancer of the esophagus and stomach, heart disease and
respiratory problems. Other health risks include nicotine dependence and infections like
tuberculosis, herpes, and hepatitis which can be transmitted through the sharing of the same
mouthpiece — a common custom in many cultures.



Health Risks for Children:
Women using hookahs during pregnancy may expose their unborn children to low birth
weight, low Apgar scores and respiratory distress.
Children exposed to secondhand smoke (SHS) from hookahs at home may suffer from
respiratory ailments and also from similar problems as children whose families smoke
cigarettes, e.g., ear and upper respiratory infection, asthma and sudden infant death
syndrome.




                                                                                                31
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Awareness, Attitudes & Misconceptions:


Lack of public knowledge about these potential health hazards has led to the widespread
misconception that hookah smoking is safe. Studies conducted in Egypt, Israel, and Syria
have found that in general, people know little about its health effects and believe that it is less
harmful than cigarette smoking. Another study of 576 pregnant women in Beirut and its
suburbs found that 25% had smoked hookahs during their pregnancies which suggest that
these participants may not have known about the harmful fetal effects of their behavior.


Another common misconception among hookah users is that they will not suffer any adverse
consequences if they smoke occasionally rather than daily like most cigarette smokers. Yet
even occasional users could be harmed because they probably inhale a lot of smoke full of
toxic substances during smoking sessions that typically last for 45 minutes to over an hour.
Lack of knowledge, attitudes, and misperceptions about hookah use among college students
and other young people is a major concern.


A lack of awareness about the dangers of hookahs may also help to explain permissive
attitudes toward teen children and/or young women using them in some parts of the Middle
East. For example, in several Eastern Mediterranean countries, researchers found cases of
teenage children being allowed to smoke with hookahs, of some families even sharing a
hookah after meals, and of a greater tolerance of women using these water pipes than
smoking cigarettes.


Hookah use is promoted by much of the media, hookah retailers, and hookah bars/cafes as an
enjoyable and safe social activity for college students and other young users. Some college
students prefer hookah smoking over other kinds of recreation because it offers a cheaper and
safer alternative to taking drugs or bar-hopping and the potential problems associated with
these activities.




                                                                                                33
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Hookah Ban in Mumbai:

Now, patrons at restaurants won‘t have to be irked by the occupants of the next table smoking
hookah, while they enjoy their food, as the Brihanmumbai Municipal Corporation (BMC) has
banned hookah parlours in the city.

This decision was upheld by the Bombay high court and it has directed the state government
to notify other corporations and municipal councils to implement the same circular.

As per the affidavit filed by Dr Anil Bandiwadekar, executive health officer, of the
corporations states that on July 1, 2011, a circular has been issued incorporating terms and
conditions of the Cigarette and Other Tobacco Products (Prohibition of Advertisement and
regulation of Trade and Commerce production Supply and Distribution) (COTPA), Act.

Under condition 35, ―The licensee shall not keep or allow to keep or sell or provide any
tobacco or tobacco related products in any form whether in the form of cigarette, cigar, bidis,
or otherwise with the aid of pipe, wrapper or any other instrument in the licensed premises.‖

The division bench of Chief Justice Mohit Shah and Justice GS Godbole, accepted the
circular in totality and refused to alter it. The bench said, ―On the last date of hearing of the
petition, we had directed the BMC to incorporate the conditions of the COTPA act and
accordingly it has been done.‖

The court added that, ―It would record its reasons of not interfering with the circular
separately but directed the state government to direct other municipal corporation and
councils in the state to implement and incorporate similar changes in the license issuing rules
of eateries within one month.‖

The orders were passed during the hearing of a petition filed by an NGO ―Crusade Against
Tobacco‖ alleging that hookah parlours were selling tobacco products, including hookahs, to
minors and are also violating several other rules prescribed under the Act.

According to the PIL, none of the restaurants have separate smoking and non-smoking
sections. This exposes non- smokers to second-hand smoking and is a clear violation of the
provisions of the Act. It further said that the Supreme Court has banned smoking in public
places after observing that a non-smoker cannot be compelled to be a victim of air pollution.

                                                                                                    35
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Conclusions:

Hookahs have been used for at least 400 years to smoke tobacco but their recent popularity
among teens and young adults in the U.S., the Middle East, Europe and other parts of the
world represents a global public health challenge.


Major reasons for this trend include the introduction of flavored tobacco (Maassel), the rapid
rise in the number of hookah establishments, aggressive marketing tactics by businesses, and
newspaper articles and other media touting hookah smoking as fashionable, trendy, and safe.
Although studies have identified serious health problems associated with hookah use and
exposure to its secondhand smoke, most people seem to be unaware of these dangers. Hookah
use is widely viewed as a safe alternative to cigarette smoking rather than a potential health
hazard. In fact, for young people, hookah use may represent initial stage of later addiction
and the transition to cigarettes.


Clean indoor air legislation has been passed in several countries and a number of States in the
U.S. In this country, however, hookah bars have managed to get exemptions from these laws
in most of the States. These establishments not only continue to operate, but new ones
literally ―spring up overnight‖ in large cities and near college campuses. Their mode of
operations compounds the problems associated with hookah use.


Since hookah bar owners tend not to ask their young customers for any identification, they
often end up serving minors. Also, they make up their own concoctions to smoke with the
hookahs they rent. Since Maassel is not regulated like cigarette tobacco, hookah bar owners
can claim their mixtures contain little or no tar or nicotine or are tobacco free. Breathe
California had some of the mixtures made up by Sacramento.


Hookah bars tested in a lab and found that they did indeed contain tobacco. Also, hookah bar
owners are not required to sterilize or replace the mouthpieces of their hookahs, thus
exposing customers to the risk of contracting infectious diseases from sharing hookahs with
others.




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Recommendations:
To address these challenges, the following recommendations have been drawn:



Conduct more research on hookah smoking among youth and
young adults in India and other countries where hookah use is
rapidly rising:

Additional research on hookah use will provide the scientific basis for assessing the
magnitude of this health problem, convincing users and others that it is not safe and
developing prevention, cessation, and policy strategies that will stop it from becoming a
global epidemic.
Future studies should be conducted to:
     Collect ongoing prevalence data each year on hookah use prevalence among youth
       and young adults to assess trends over time to assess the magnitude of the problem.
     Identify and describe knowledge, attitudes, and perceptions about hookah use and its
       safety as compared to cigarette smoking to learn why young people smoke hookahs.
     Monitor key marketing strategies to provide the basis for counter-marketing efforts.
     Assess the health risks of hookah smoke and smoking to build on the knowledge
       gained from the research already conducted in the Middle East and other parts of the
       world.
     Facilitate the development, implementation, and evaluation of cessation products and
       programs to help users to quit.


Surveys have been developed to collect prevalence and other data, e.g., a nationwide campus
survey. However, questions on hookah issues can also be added to existing surveys. National
prevalence data would be available if questions could be added to such annual surveys as the
Youth Tobacco Survey and Behavioral Risk Factor Surveillance System.
9




                                                                                             39
Develop, support, and expand health education to enhance
knowledge, change attitudes, and correct misperceptions about
hookah use and its effects:

More health education campaigns and materials are urgently needed to raise public awareness
of the health risks of hookah use and dispel the myth that it is safe. Educational programs are
especially important for middle-, high-school, and college students as well as for their
parents, health professionals, pregnant women, and people who are exposed to SHS from
hookahs. Others who need to know more about the health risks of hookahs include the
administrators, staff, and faculty of schools, colleges, and universities as well as public health
officials and policymakers.
Suggestions for educational activities, programs and/or materialswere to:
    Use peer educators to conduct classroom and other kinds of presentations because the
       peer-to-peer model is more effective than using older adults for these activities.
    Engage students and other young people in the conversation, encouraging them to
       identify the risks of hookah use and healthy alternatives.
    Collaborate with students on hookah use prevention campaigns. For example, staff
       and students should construct a huge hookah bulletin board highlighting its health
       risks and correcting myths about its safety and are taking them around the campuses
       in the colleges.
    Include information about hookah use in health promotion presentations.
    Present information on hookah-related health risks to staff at student health centers
       and assist them in adopting the practice of asking their patients about hookah use,
       educating them on the risks, and encouraging users to quit.
    Conduct more presentations on hookah issues at local and national conferences.
    Make use of the media, e.g., writing articles or letters to the editor and placing ads in
       campus and local newspapers to ―spread the message.‖




                                                                                               40
Mobilize to change or strengthen policies to reduce hookah use and
its harmful effects:


Many countries and a number of countries need policies to eliminate exposure to secondhand
smoke. However, hookah bars can continue to operate in those places that have clean indoor
air legislation by claiming that they are retail tobacco establishments or operate as
tobacco/cigar bars or lounges. Tobacco control advocates and others need to mobilize to close
these loopholes by educating policymakers on the health risks of hookah use and urging them
to change the law.
10Other policies that would reduce the harmful effects of hookah smoking include requiring
hookah bars to ask all customers for their I.D.‘s to prevent minors from buying or smoking
tobacco on their premises and ensuring that they provide plastic, disposable mouthpieces or
nozzles to prevent the transmittal of infections among users sharing the same waterpipe.
Also, policies to reduce cigarette smoking may also prove effective in curtailing the use of
hookahs.
These policies include imposing marketing restrictions, prohibiting misleading labeling
(e.g., contains 0 mg of tar), placing warning labels about health risks on the products, and
regulating the tobacco content of Maassel. Taxation of this tobacco mix may also reduce the
appeal of hookah smoking for young people.




Collaborate with others to share experiences, information, and
resources:


Several survey participants emphasized the need for greater inter-organizational collaboration
across the country linking local and national groups working in tobacco control.
Collaboration would enable individual groups to better address hookah use shared
information, tips, resources, and key lessons learned. Programs that are culturally appropriate
and engage the target populations—especially teens and young adults, their parents, and
communities—may ultimately prove to be the most successful approach in combating this
emerging global epidemic.

                                                                                               41
42
Bibliography:


  1. (www.lunguse.org)
  2. (www.tobaccofreeU.org/colorado)
  3. (www.breathecalifornia.org)
  4. (www.law.capital.edu)
  5. Journal of Oral Maxillofac Surgery 62:10-14. Al-Belasy FA. (2004).
  6. Al-Fayez SF, Salleh M, Ardawi M, et al. (1988). Tropical Geographic Medicine
     40:114-23.
  7. Asfar T, Ward KD, Eissenberg T, and Maziak W. (2005).
     (www.pubmedcentral.nih.gov/articlerender.fegi?artid=553967)
  8. Bayindir U, Ucan ES, Sercin B, and Ikiz F. (1993) European Respiratory Journal
     6(suppl. 17): 608.
  9. Bedwani R, el-Khwsky F, Renganathan E, et al. (1997). International Journal of
     Cancer 73:64-67.
  10. (http://apps.nccd.cdc.gov/brfss)
  11. (www.cdc/gov/tobacco/research_data/youth?Youth_Factsheet.htm)
  12. Chaaya M, Awwad J, Campbell OM, et al. (2003) Maternal Child Health Journal
     7:179-86.
  13. Chaaya, M., El Roueiheb Z, Chemaitelly H, et al. (2004) Nicotine Tobacco Research
     6:457-63.
  14. Chaouachi K. (2006) Journal of Negative Results in BioMedicine 5:17-27.
  15. (www.jnrbm.com/content/5/1/17)
  16. Chattopadhyay A. Bulletin of the Indian Institute for the History of Medicine,
     Hyderabad 30(2):151-57.
  17. El-Hakim IE and Uthman MAE. (1999). International Journal of Dermatology
     38:108-110.
  18. Gupta D, Boffeta P, Gaborieau V, et al. (2001). Indian Journal of Medical Research
     113:142-50
  19. Jaleel MA, Noreen R, Hameed A, et al. (2001) Journal of Ayub Medical College
     Abbottabad 13:33-35.
  20. Lubin JH, Qiao YL, Taylor PR, et al. (1990). Cancer Research 50:174-80.
  21. http://en.wikipedia.org/wiki/Hookah.
                                                                                       43
Thank
 You



        44

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Hookah parlours

  • 1. F.Y.B.Com Div.: C Name Roll No Sign Neelam Mankani 332 Ashlyn Mascarenhas 334 Siddharth Mataliya 335 Hookah Parlour - Smoker’s heaven Submitted to: Mr. Mani Iyer 1
  • 2. Index: Sr. No. Sub- Titles Page no. 1. Hookah is really not that cool… 4 2. Global expansion of hookah 8 3. What is hookah…? 10 4. History of hookah 12 5. Prevalence 16 6. What is a hookah parlour…? 20 7. Opening a hookah parlour 22 8. Why hookahs have become so popular..? 25 9. Hookahs compared to cigarettes 28 10. High risk of hookah use 30 11. Attitudes, awareness & misconceptions 32 12. Hookah ban in Mumbai 35 13. Conclusions 37 14. Recommendations 39 15. Bibliography 43 2
  • 3. 3
  • 4. Hookah is really not that cool… The fluffy cushions, colourful drapes and coloured sheesha are enticing enough. Gangly groups of youngsters don‘t mind collecting money — just enough for an hour‘s worth of flavoured smoke. It‘s fun, it‘s cool and well, it‘s ‗exotic‘ to group-smoke from a single hookah. And many believe it is better than the stick. Right ? Wrong. As much as it sounds like a fun pastime activity, doctors warn that it is ―even more harmful than smoking a cigarette.‖ Now, don‘t go lighting that butt, doctors maintain it is a killer as well. Less than a week after the world celebrated World No Tobacco Day, DNA spoke to youngsters to find out what they think of their ‗cool hookah habit‘. No doubt, most felt it was as harmless as a friendly Labrador. But, Dr Pratima Murthy, Professor of Psychiatry and Chief, Centre for Addiction Medicine, National Institute of Mental Health and Neurosciences (Nimhans), points out that the health risks attached to hookah smoking ―are no less detrimental than those of cigarettes. Any type of smoking reduces appetite. It also kills certain nutrients in the body, which are essential for the immune system. Loss of appetite may result in weight loss,‖ she says. The tobacco in a hookah pipe is no less toxic, and the water in the hookah does not filter out the toxic ingredients in the tobacco smoke. Hookah smokers may actually end up inhaling more tobacco smoke than cigarette smokers do because of the large volume of smoke they inhale in one smoking session. ―I like hookah mainly because of the flavour,‖ says Anu Phillip, a young animation student. ―I think it is very safe and does not have any tobacco in it, I don‘t think it would cause any harm to me,‖ she states. Don‘t be so sure. Doctor‘s point out that like cigarettes, hookah smoke contains high levels of toxic compounds including tar, carbon monoxide, heavy metals and carcinogens. And water does not filter out these toxins. And while youngsters, girls and boys, are happy forming smoke rings, parents are blissfully unaware of their child‘s new fascination. ―In my class, many girls hang out at hookah parlous and cafés. It has peer acceptance but our families still forbid it strictly,‖ says Atreyee Bharun Das, a student who‘s doing her graduation. 4
  • 5. 5
  • 6. When asked why she smokes a hookah, Meghana Abraham, a student, said, ―there‘s no reason why I smoke it. It‘s just something I like to do.‖ A sentiment echoed by many others. However, there may be some good news, if you term it that. Dr Murthy says: ―Hookah smoking is safe for passive smokers as the smoke does not affect them. But with cigarettes, the smoke affects both passive and active smokers.‖ But, when an hourly smoking session costs Rs400, who would want to remain passive? Many youngsters go in groups to split the costs. ―I like different flavours and it‘s not too expensive. I have friends whom I can share with,‖ says Raghunandan Iyengar, an animation student, who says he is aware of the problems that it can cause but insists that he‘s ―not a regular tobacco smoker.‖ 6
  • 7. 7
  • 8. Global expansion of hookah: The recent global expansion of hookah use by youth and young adults to smoke tobacco poses a new challenge for the tobacco control community. Currently, it is estimated that worldwide, 100 million people use a hookah to smoke tobacco every day. The past decade has seen a dramatic rise in the popularity of hookah smoking among young people living in the Middle East, Southwest Asia, Africa, Europe, Canada, and the U.S. The growing popularity of hookah use among U.S. teens and adults is evidenced by media reports and the recent rapid proliferation of hookah establishments (bars, cafes, or restaurants) in large cities and near college campuses. Hookahs and the tobacco mix used to smoke them are easily available. Teens and young adults are susceptible to hookah use because of their tendency to experiment with new things. In the U.S., young people already have the highest rates of cigarette smoking of all age groups (Centers for Disease Control and Prevention [CDC], 2006a, 2006b). As CDC reports, in 2005, 24% of adults aged 18 to 24 and 23% of high- school students smoked cigarettes. If they start smoking tobacco at an early age they are more likely to become addicted to nicotine than those who start later and those using hookahs may well transition to cigarettes as their addiction becomes stronger. Also, the tobacco industry may see the growing popularity of hookah use as another opportunity to target a population that has already provided them with a valuable market for their current products. 8
  • 9. 9
  • 10. What is hookah…? Hookahs come in a variety of designs, sizes, materials and colors, but typical hookahs have the following components:  A bowl where the tobacco is placed and heated, usually with burning embers or charcoal.  A vase or smoke chamber which is partially filled with water.  A pipe or stem connecting the bowl to the vase by a tube that carries the smoke down into the water.  A hose with a mouthpiece through which the smoke is drawn from the vase. As the smoker inhales, the tobacco smoke is sucked down from the bowl and then bubbles up through the water into the air of the smoke chamber and then through the hose to the smoker. The water in the vase cools the smoke and filters out some of its tar and particulates. At the end of a smoking session, the dirty water is thrown away and the hookah vase refilled for the next user or users. Most smoking sessions last from 45 to 60 minutes but they can continue for several hours. While hookah is the most common word used among English speakers, other terms used include narghile or nargile, goza, ghalyun, and hubble bubble. Hookahs are made with single hoses or three or more of them connected to the base for multiple users. Hookahs are made with a variety of materials and come in a variety of colors. Many of them have been made into works of art by skilled craftsmen in India, Iran, Turkey, and the Middle East. 10
  • 11. 11
  • 12. History of hookah… One of the oldest and deep rooted traditions in Turkey is the Nargile (Hookah), with both men and women finding great pleasure in smoking the water pipe. The hookah started a whole new culture which endured for many, many years. Even today the hookah gives enjoyment to a special breed of smokers. The original hookah came from India, but it was rather primitive as it was made out of coconut shell. Its popularity spread to Iran and then to the rest of the Arab world. But it was in Turkey that the hookah completed its revolution, and did not change its style for the last few hundred years. The hookah became a very important part of the coffee shop culture, finding its popularity in Turkey around the time of Murat the IV'th, 1623-40. The joy that the smokers received from this very simple yet beautiful smoking apparatus was unbelievable. Rules were created even for lighting the pipe, and if a professional smoker saw anyone lighting it the incorrect way, the culprit would be told in no uncertain term "Do yourself and the sacred hookah a favor and put out the coals by blowing into it. "Not all tobaccos qualified for usage in the hookah, and only the dark tobacco imported from Iran found favor with the hookah user. This tobacco was washed several times before use as it was extremely strong. Only oak charcoal was used to be placed on the top of the tobacco. Some professional hookah smokers used certain fruit, like sour cherries or grapes in their govde just to enjoy the motion it created in the water. Other people enjoyed adding pomegranate juice or rose oil to their water for added flavor. The hookah smoker hated anyone lighting their cigarettes on their hookah fire because they felt it disturbed the rhythm of the burning charcoal. The hookah was so popular and fashionable with the elite ladies of the 19th and the beginning of the 20th century, that it became the in thing to be photographed with a hookah. If you wanted to be the hostess with the mostest the hookah was a must for popular afternoon tea and intellectual gatherings. Unfortunately like most wonderful things from the past, the hookah suffered a decline with the availability of the cigarettes. But still today, one is able to find a special type of smoker that would only find their enjoyment from smoking the hookah. 12
  • 13. 13
  • 14. They were designed to smoke opium, and hashish. The hookah made its way from the Persian Kingdom to other parts of the Persian empire which also included India, Pakistan, Afghanistan, much of Middle Asia and Arab parts of Northern Africa. Today the Hookah is a smoking pipe used worldwide. The practice of adding strong flavors is a relatively recent one but has grown in popularity in the past 20 years. 14
  • 15. Table no (1) Age distribution of Hookah or Shisha smokers Table no. (2) Distribution of Hookah users based on occupation 15
  • 16. Prevalence: Most of the data on hookah use prevalence are from Middle Eastern studies. Results from a representative sample of these studies indicate that  19% of 635 young Egyptian teenagers had used hookahs.  41% of 388 Israeli schoolchildren aged 12 to 18 years smoked hookahs, and 22% of these users smoked every weekend.  Of 587 Syrian university students, 63% of the men and 30% of the women had ever used hookahs: currently, 26% of the men and 5% of the women still used them.  Among 1964 Lebanese university students in a 2001 survey, 31% of the men and 23% of the women used hookahs weekly.  57% of men and 69% of women in a national survey of 4,000 Kuwaiti government workers had used hookahs at least once.  The percentage of American University of Beirut students who had ever used a hookah rose from 30% in 1998 to 43% in 2002. Prevalence data on hookah use in the U.S. are limited to a survey of 1671 teens (mostly Arab- American) aged 14 to 18 years and living in Michigan. Among study partipants, 27% had used hookahs and the percentage of users increased from 23% at age 14 to 40% at age 18. Hookah users were twice as likely as non-users to be smoking cigarettes as well and that the odds of experimenting with cigarettes were eight times as high for anyone who had ever used a hookah as for non-users. In this country, the use of hookahs has become increasingly widespread with the growing numbers of Arab immigrants and Arab-Americans and increasingly popular among youth and young adults in the general population. Two surveys of 300 students each conducted in 2005 and 2006 by Breathe California, Sacramento, found that during the first year, 45% of the students had used hookahs during the past two months. In 2006, 40% of the students were at events where hookahs were used and of these, 58% used hookahs during the past 6 months. In the spring of 2007, campus professionals and national young adult tobacco control experts were interviewed about their perception of hookah use and youth and young adults. Most interview participants reported growing numbers of middle school, high school, and college 16
  • 17. Table no. (3) Distribution of Hookah smokers based on educational level 17
  • 18. students smoking with hookahs in their communities and across the country. Also reported were a proliferation of hookah bars and growing numbers of students smoking hookahs with friends inside or outside their residence halls, in their apartments or houses. Hookahs have become a common topic of conversation among students. The majority of smokers in this study (34.3%) were of the age group 35-44 years (Table 1). About half of the water-pipe users in the study were businessmen (46.3%) followed by skilled labourers (23.6%) (Table 2). Majority of the Hookah smokers (75.2%) were having either secondary school or college education (Table 3). 18
  • 19. 19
  • 20. What is a hookah parlour…? Hookah lounges are commercial establishments where groups of people gather to smoke from a hookah pipe. Some hookah lounges are business modeled as such from their inception. Others are cafés or other establishments to which the element of hookah smoking was added later. Hookah lounges of all sorts have become popular in parts of Europe and North America in the last decade. Considered a unique and acceptable way to socialize with friends, especially among young people, hookah lounges are springing up close to college campuses and in other communities all over. Hookah lounges are mostly found in college towns and urban areas and are regarded by some as a novel and chic way to socialize and embrace multiculturalism. Some people of Middle Eastern or South Asian extraction consider them a continuation of their own cultural traditions. 20
  • 21. 21
  • 22. Opening a hookah parlour: Believe it or not, opening a hookah bar can be very easy if you invest your time and money in a solid hookah business plan. For starters, you will need to know where you will get your startup capital and where you want your business located. Like so many other things, location is key for your hookah business. Additionally, you will want to have a good idea of what a hookah business is all about—in other words, you should be an aficionado of the practice. You will want to be knowledgeable about the varieties of hookah tobacco and have a good idea of the atmosphere you are trying to create at your bar or lounge. As you iron out the details of how to start a hookah bar, you‘ll want to include what type of drinks your bar will serve and you‘ll also want to know what you‘re looking for in your employees. Finally, you will want to be prepared for the hard work and long hours you may need to dedicate to your business when you first open, though it‘s a good bet your hookah bar will take off when your customers start talking about how great your lounge is. There will be a chance in the early stages of your business that your days will start late and your nights will be long. Beyond that, you will have to spend your days ordering from your suppliers—alcohol, tobacco, food—booking entertainment like DJs or singer/songwriters, hiring and managing employees, and ensuring your business records are in the black. Eventually, you may be able to hire a bar manager who will take care of orders and bookings, and an accountant to keep your books, but in the beginning you will want to have your hands in all the pots. During prime operating hours, your staff will take over most of the duties and you will just watch your business in action. About the Customers: Customers at a hookah bar will be interested in enjoying a bar or lounge atmosphere with the added entertainment of sharing tobacco from a hookah pipe. Though not all customers will want to partake in the smoking or drinking, they will be interested in being part of the scene your business has created. What You Need to Start: A great location and space for a bar/lounge A cool name for your business 22
  • 23. A business license and insurance An alcohol permit Startup capital to invest in real estate and bar materials Employees who fit your business criteria Entertainment possibilities Advertisement capabilities Financial-tracking software 23
  • 24. 24
  • 25. Why Hookahs have become so popular…? Major reasons for the growing popularity of hookah use worldwide since the 1990s include the introduction of a flavored tobacco mix, the mushrooming of hookah establishments, aggressive marketing, and media hype about this new trend. Introduction of Flavored Tobacco: In the early 1990s, Egyptian tobacco companies introduced ―Maassel‖, a specially prepared mixture containing sweetened fruit flavors and mild aromatic smoke which has helped to attract new hookah users worldwide known as ―shisha‖ in the U.S., consists of about 30% of crude cut tobacco fermented with about 70% of honey, molasses, and the pulp of different fruits. It provides a pleasant aroma when heated slowly with burning charcoal and comes in a variety of flavors including apple, strawberry, rose, mango, cappuccino, banana, peach, lemon, orange, mint, and licorice. Currently, most hookah smokers around the world use Maassel rather than the traditional tobacco mix because it is more flavorful and makes the process of water pipe preparation simpler because users do not need to moisten, shape, and dry the tobacco before use, as with other kinds of tobacco like Ajami. Hookah Bars, Cafes, and Restaurants: Hookah bars, cafes, and restaurants have become popular social gathering places for young smokers and their friends and their numbers have increased dramatically in recent years. In the U.S., the estimated number of these establishments now ranges from 300 to 1,000. Directories listing hookah bars and cafes in large cities and the States are posted on the Internet and these places are touted in the media. Hookah bars, cafes, and restaurants lure customers through advertising in college/university and local newspapers, radio stations popular among young people, and by emphasizing exotic aspects of Middle Eastern culture in their décor, furnishings, music, and displays of a variety of colorful, finely crafted hookahs. These places especially appeal to some college students under the age of 21 because they do not serve alcoholic beverages. 25
  • 26. 26
  • 27. Aggressive Marketing: Multiple enterprises have sprung up in the U.S. and Middle East to take advantage of a booming business fueled by aggressive marketing of hookahs, hookah accessories, and Maassel. For example, in Bahrain, revenues from hookah tobacco exports to other Middle- Eastern countries increased by 9% to about $25 million from 1995 to 1996. Most of the ―shisha‖ imported to the U.S. comes from companies in the United Arab Emirates, Jordan, Egypt and Saudi Arabia. The owner of the Florida-based website SouthSmoke.com recently reported that the demand for hookahs was at an all-time high and that sales were highest in California, Arizona, New York, Texas, and Virginia. A Detroit wholesaler also made more than $1 million in sales the previous year to tobacco shops, hookah cafes and stores across the country and predicted that sales would triple in the coming year. Many businesses have developed websites to advertise their hookah products, e.g. Southsmoke.com, hookahkings.com, hookah-hookah.com, fumari.com, and egyptiandreams.co.uk. To attract customers, these businesses offer a variety of hookahs for sale, e.g., Egyptian Hookahs, Sheik Hookahs, Rotating Hookahs, and Modern Hookahs or give these products exotic names like ―Scheherazade,‖ ―Syrian Queen,‖ and ―Queen Nefertiti.‖ Fumari claims that its hookahs and shisha deliver a pure experience and are made for durability. Other websites promote hookah use as chic and elegant (hookahculture.com) or as part of a unique lifestyle (insidehookah.com) and hookahs as objects of religious veneration (sacrednarghile.com). Media Hype: The media (radio, satellite TV, and the press) has also helped to boost the global expansion of hookah use by glamorizing this practice. Newspaper reporters depict hookah use as new, trendy, and safe for college students and other young people, although some of them do warn about its potential health effects. Articles in campus and local newspapers generally promote hookah use. 27
  • 28. 28
  • 29. Hookah compared to cigarettes: While many hookah smokers may consider this practice less harmful than smoking cigarettes, hookah smoking carries many of the same health risks as cigarettes. Water pipe smoking delivers the addictive drug nicotine and is at least as toxic as cigarette smoke. Due to the mode of smoking—including frequency of puffing, depth of inhalation, and length of the smoking session—hookah smokers may absorb higher concentrations of the toxins found in cigarette smoke. A typical 1-hour-long hookah smoking session involves inhaling 100–200 times the volume of smoke inhaled from a single cigarette. Hookah smokers are at risk for the same kinds of diseases as are caused by cigarette smoking, including oral cancer, lung cancer, stomach cancer, cancer of the esophagus, reduced lung function, and decreased fertility. Hookah smoking is NOT a safe alternative to smoking cigarettes. 29
  • 30. 30
  • 31. Health risk of hookah use: Assessing the specific dangers of hookah use is challenging because some users also smoke cigarettes; the extent to which it is harmful likely depends on the duration and frequency of use, and there is wide variation in the content of the different brands of hookah tobacco. Constituents of Hookah Smoke: Despite these challenges, studies provide ample evidence that hookah smoking is not a safe alternative to cigarette smoking. Hookah smoke has been found to contain high concentrations of carbon monoxide (CO), nicotine, ―tar‖, and heavy metals. Also, commonly used heat sources like charcoal or wood cinders may increase health risks because they produce such toxicants as CO, metals, and carcinogens. These risks may be increased by using quick-burning charcoal which likely emits more CO than the charcoal traditionally used in the Middle East. Health Effects: Health problems identified by researchers in the Middle East, China, and India include lung, oral and bladder cancer, and cancer of the esophagus and stomach, heart disease and respiratory problems. Other health risks include nicotine dependence and infections like tuberculosis, herpes, and hepatitis which can be transmitted through the sharing of the same mouthpiece — a common custom in many cultures. Health Risks for Children: Women using hookahs during pregnancy may expose their unborn children to low birth weight, low Apgar scores and respiratory distress. Children exposed to secondhand smoke (SHS) from hookahs at home may suffer from respiratory ailments and also from similar problems as children whose families smoke cigarettes, e.g., ear and upper respiratory infection, asthma and sudden infant death syndrome. 31
  • 32. 32
  • 33. Awareness, Attitudes & Misconceptions: Lack of public knowledge about these potential health hazards has led to the widespread misconception that hookah smoking is safe. Studies conducted in Egypt, Israel, and Syria have found that in general, people know little about its health effects and believe that it is less harmful than cigarette smoking. Another study of 576 pregnant women in Beirut and its suburbs found that 25% had smoked hookahs during their pregnancies which suggest that these participants may not have known about the harmful fetal effects of their behavior. Another common misconception among hookah users is that they will not suffer any adverse consequences if they smoke occasionally rather than daily like most cigarette smokers. Yet even occasional users could be harmed because they probably inhale a lot of smoke full of toxic substances during smoking sessions that typically last for 45 minutes to over an hour. Lack of knowledge, attitudes, and misperceptions about hookah use among college students and other young people is a major concern. A lack of awareness about the dangers of hookahs may also help to explain permissive attitudes toward teen children and/or young women using them in some parts of the Middle East. For example, in several Eastern Mediterranean countries, researchers found cases of teenage children being allowed to smoke with hookahs, of some families even sharing a hookah after meals, and of a greater tolerance of women using these water pipes than smoking cigarettes. Hookah use is promoted by much of the media, hookah retailers, and hookah bars/cafes as an enjoyable and safe social activity for college students and other young users. Some college students prefer hookah smoking over other kinds of recreation because it offers a cheaper and safer alternative to taking drugs or bar-hopping and the potential problems associated with these activities. 33
  • 34. 34
  • 35. Hookah Ban in Mumbai: Now, patrons at restaurants won‘t have to be irked by the occupants of the next table smoking hookah, while they enjoy their food, as the Brihanmumbai Municipal Corporation (BMC) has banned hookah parlours in the city. This decision was upheld by the Bombay high court and it has directed the state government to notify other corporations and municipal councils to implement the same circular. As per the affidavit filed by Dr Anil Bandiwadekar, executive health officer, of the corporations states that on July 1, 2011, a circular has been issued incorporating terms and conditions of the Cigarette and Other Tobacco Products (Prohibition of Advertisement and regulation of Trade and Commerce production Supply and Distribution) (COTPA), Act. Under condition 35, ―The licensee shall not keep or allow to keep or sell or provide any tobacco or tobacco related products in any form whether in the form of cigarette, cigar, bidis, or otherwise with the aid of pipe, wrapper or any other instrument in the licensed premises.‖ The division bench of Chief Justice Mohit Shah and Justice GS Godbole, accepted the circular in totality and refused to alter it. The bench said, ―On the last date of hearing of the petition, we had directed the BMC to incorporate the conditions of the COTPA act and accordingly it has been done.‖ The court added that, ―It would record its reasons of not interfering with the circular separately but directed the state government to direct other municipal corporation and councils in the state to implement and incorporate similar changes in the license issuing rules of eateries within one month.‖ The orders were passed during the hearing of a petition filed by an NGO ―Crusade Against Tobacco‖ alleging that hookah parlours were selling tobacco products, including hookahs, to minors and are also violating several other rules prescribed under the Act. According to the PIL, none of the restaurants have separate smoking and non-smoking sections. This exposes non- smokers to second-hand smoking and is a clear violation of the provisions of the Act. It further said that the Supreme Court has banned smoking in public places after observing that a non-smoker cannot be compelled to be a victim of air pollution. 35
  • 36. 36
  • 37. Conclusions: Hookahs have been used for at least 400 years to smoke tobacco but their recent popularity among teens and young adults in the U.S., the Middle East, Europe and other parts of the world represents a global public health challenge. Major reasons for this trend include the introduction of flavored tobacco (Maassel), the rapid rise in the number of hookah establishments, aggressive marketing tactics by businesses, and newspaper articles and other media touting hookah smoking as fashionable, trendy, and safe. Although studies have identified serious health problems associated with hookah use and exposure to its secondhand smoke, most people seem to be unaware of these dangers. Hookah use is widely viewed as a safe alternative to cigarette smoking rather than a potential health hazard. In fact, for young people, hookah use may represent initial stage of later addiction and the transition to cigarettes. Clean indoor air legislation has been passed in several countries and a number of States in the U.S. In this country, however, hookah bars have managed to get exemptions from these laws in most of the States. These establishments not only continue to operate, but new ones literally ―spring up overnight‖ in large cities and near college campuses. Their mode of operations compounds the problems associated with hookah use. Since hookah bar owners tend not to ask their young customers for any identification, they often end up serving minors. Also, they make up their own concoctions to smoke with the hookahs they rent. Since Maassel is not regulated like cigarette tobacco, hookah bar owners can claim their mixtures contain little or no tar or nicotine or are tobacco free. Breathe California had some of the mixtures made up by Sacramento. Hookah bars tested in a lab and found that they did indeed contain tobacco. Also, hookah bar owners are not required to sterilize or replace the mouthpieces of their hookahs, thus exposing customers to the risk of contracting infectious diseases from sharing hookahs with others. 37
  • 38. 38
  • 39. Recommendations: To address these challenges, the following recommendations have been drawn: Conduct more research on hookah smoking among youth and young adults in India and other countries where hookah use is rapidly rising: Additional research on hookah use will provide the scientific basis for assessing the magnitude of this health problem, convincing users and others that it is not safe and developing prevention, cessation, and policy strategies that will stop it from becoming a global epidemic. Future studies should be conducted to:  Collect ongoing prevalence data each year on hookah use prevalence among youth and young adults to assess trends over time to assess the magnitude of the problem.  Identify and describe knowledge, attitudes, and perceptions about hookah use and its safety as compared to cigarette smoking to learn why young people smoke hookahs.  Monitor key marketing strategies to provide the basis for counter-marketing efforts.  Assess the health risks of hookah smoke and smoking to build on the knowledge gained from the research already conducted in the Middle East and other parts of the world.  Facilitate the development, implementation, and evaluation of cessation products and programs to help users to quit. Surveys have been developed to collect prevalence and other data, e.g., a nationwide campus survey. However, questions on hookah issues can also be added to existing surveys. National prevalence data would be available if questions could be added to such annual surveys as the Youth Tobacco Survey and Behavioral Risk Factor Surveillance System. 9 39
  • 40. Develop, support, and expand health education to enhance knowledge, change attitudes, and correct misperceptions about hookah use and its effects: More health education campaigns and materials are urgently needed to raise public awareness of the health risks of hookah use and dispel the myth that it is safe. Educational programs are especially important for middle-, high-school, and college students as well as for their parents, health professionals, pregnant women, and people who are exposed to SHS from hookahs. Others who need to know more about the health risks of hookahs include the administrators, staff, and faculty of schools, colleges, and universities as well as public health officials and policymakers. Suggestions for educational activities, programs and/or materialswere to:  Use peer educators to conduct classroom and other kinds of presentations because the peer-to-peer model is more effective than using older adults for these activities.  Engage students and other young people in the conversation, encouraging them to identify the risks of hookah use and healthy alternatives.  Collaborate with students on hookah use prevention campaigns. For example, staff and students should construct a huge hookah bulletin board highlighting its health risks and correcting myths about its safety and are taking them around the campuses in the colleges.  Include information about hookah use in health promotion presentations.  Present information on hookah-related health risks to staff at student health centers and assist them in adopting the practice of asking their patients about hookah use, educating them on the risks, and encouraging users to quit.  Conduct more presentations on hookah issues at local and national conferences.  Make use of the media, e.g., writing articles or letters to the editor and placing ads in campus and local newspapers to ―spread the message.‖ 40
  • 41. Mobilize to change or strengthen policies to reduce hookah use and its harmful effects: Many countries and a number of countries need policies to eliminate exposure to secondhand smoke. However, hookah bars can continue to operate in those places that have clean indoor air legislation by claiming that they are retail tobacco establishments or operate as tobacco/cigar bars or lounges. Tobacco control advocates and others need to mobilize to close these loopholes by educating policymakers on the health risks of hookah use and urging them to change the law. 10Other policies that would reduce the harmful effects of hookah smoking include requiring hookah bars to ask all customers for their I.D.‘s to prevent minors from buying or smoking tobacco on their premises and ensuring that they provide plastic, disposable mouthpieces or nozzles to prevent the transmittal of infections among users sharing the same waterpipe. Also, policies to reduce cigarette smoking may also prove effective in curtailing the use of hookahs. These policies include imposing marketing restrictions, prohibiting misleading labeling (e.g., contains 0 mg of tar), placing warning labels about health risks on the products, and regulating the tobacco content of Maassel. Taxation of this tobacco mix may also reduce the appeal of hookah smoking for young people. Collaborate with others to share experiences, information, and resources: Several survey participants emphasized the need for greater inter-organizational collaboration across the country linking local and national groups working in tobacco control. Collaboration would enable individual groups to better address hookah use shared information, tips, resources, and key lessons learned. Programs that are culturally appropriate and engage the target populations—especially teens and young adults, their parents, and communities—may ultimately prove to be the most successful approach in combating this emerging global epidemic. 41
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  • 44. Thank You 44