Personalisation - the key to useful programme guides

1. an
asi
conference
The 2012 European Television Symposium
The Future of Discovery in TV
8th – 9th November, 2012 Sponsored by:
@asi_radiotv

2. The Future of
Jeremy Toeman @jtoeman
Discovery in TV

3. First, a look to our past

4. TV 50 years ago

5. TV 30 years ago

6. TV Today

7. Era of the Infinite Channel Lineup

8. Discovery is inherently broken

9. Collaborative filtering is insufficient

10. What do we *want* to discover? 4 examples...

11. Finding this stuff is Work. But TV is Not Work.

12. The magic word isn't "entertainment"

13. TV is really all about "Escape"

14. TV is so good, even CATS like TV!

15. TV Going Through Rapid Transition Cycles

16. But do people really want change?

17. Five Impactful trends

18. Key Trend: Hyper-Mobility

19. Key Trend: Multitasking & Coviewing

20. Key Trend: Catch-up & Binge Viewing

21. Key Trend: Social TV

22. Key Trend: Hyper-Personalization

23. Five Big Challenges

24. Key Challenge: Distractions

25. Key Challenge: TVs aren't phones

26. Key Challenge: Smart TVs aren't so Smart...

27. Actually, "dumb" TVs might be a bit better off...

28. Key Challenge: Dinosaurs With Lasers!

29. Key Challenge: Industry Push or Consumer Pull?

30. Misaligned incentives from industry->consumer

31. Six Smart Bets

32. Bet #1: Original Content Coexisting

33. Bet#2: Implicit & Explicit Taste Expressions

34. Bet#3: Curation

35. Bet#4: Social Engagement

36. Bet#5: Youth-Driven Trends

37. Bet#6: Hyper-Personalized Interests

38. Big Opportunity Ahead

39. Thank you. Jeremy Toeman @jtoeman