2. This is a poster for the film ‘Eden Lake’. The poster is very
conventional and the different conventions are clearly visible.
Poster is kept in a dark colour scheme because it relates back to
the theme of horror. The title of the film is in red so it also
emphasizes the typical signifiers of horror such as danger and
blood. The main character has been introduced to the audience
though an image which is places at the left side of the poster. The
innocence of the main character has been underlined by the
clothes she is wearing- flowery dress. It relates back to ideologies
that woman are seen as pure and innocent. At the background we
dark outline of the villains and we can argue that those are men.
This also follows the stereotype of male being the villains.
At the top of the page there are selling lines which are meant to
attract the audience. Also the stars show the audience that the
film has been classified as being good therefore they should
watch it.
Overall, I think the poster is very attractive and would attract a
lot of audience firstly because the audience are introduced to the
character and secondly through its layout as it is eye catching.

3. I have chosen to discuss this poster because it challenges a lot
of conventions, is eye catching and in the same time attractive
to the audience.
The main image does not relate to the theme of horror
instead signifies the beauty of woman. The rose petals make
the representation of woman even more beautiful
however, the redness signifies danger and blood.
Nevertheless, the image represents the storyline of the film as
it tells us how beautiful woman smell is and only when we
look at the text which says ‘story of a murderer’ we think of a
horror.
The rest of the conventions are very predictable; the title of
the film is at the bottom of the page and below it all of the
information are included.
Following, the colours are kept in a very limited range
because there is only 3 different colours used.
Overall, I think this poster is very successful and shows what
variations can be applied to a poster to make it effective. It
also taught me that the main image does not have to be of the
victim; it may be something else what makes the audience
think of the actual story line of the trailer.

4. For the last poster I have decided to analyse ‘one missed
call poster’ because I found it being less successful than the
previous posters. First of all, the audience are shown too
much because the face of the antagonist is clearly visible
whereas it is more interesting when the audience are not
introduced to the antagonist and they only get introduced
while watching the film. It would make them want to watch
the film more.
The use of colours isn’t also very successful because the
text at the top of the page should also be white as not it is
hard to see and read it therefore the audience may have a
problems with it as well.
There is also too much of free space left and so it quite
overtakes the poster and the audience attention is dragged
away.
Nevertheless, the positioning of text is conventional and
looks good on the page. The information below is also very
clearly visible and the way it is laid out is interesting.
The release date is also very small and hard to see
therefore the audience may not realise it is there.
Overall, the poster does attract the attention however it is
quickly lost because the conventions used and effects
created are not interesting enough.