23% of Vietnamese smoke cigarette and 66% have tried to stop smoking. Check our full survey to understand Vietnamese smoking behaviours

1. Your sub-title here
Vietnamese smokers
23% Vietnamese smoke and 66% of smokers have tried to
stopped smoking

2. Survey information
• Survey about Vietnamese smokers
• Sample size: 432 samples who replies to smoke
cigarette (total sample is 1.935 people )
• Respondent criteria: Male & female 18-49 years old
• Area: Nationwide
• Conducted time: August 11st-13rd2015

3. Executive summary
• 78% Vietnamese don’t smoke, only 23% smoke
• Among 432 smokers (23%), 46% smoked their first
cigarette at 16-18 years old
• Overall , smokers smoke 2-5 cigarette/day
• Relieve stress , relax and increase concentration are the
most common reasons to smoke
• The mainly reason to stop smoking is to keep good
health

4. Respondent profile (smokers)
34%
24%
16%
7%
7%
20-24
25-29
30-34
35-39
40-49
Age
18%
14%
68%
Area
Ho Chi Minh City Hanoi Other
16%
84%
Gender
Female
Male
4%
5%
38%
53%
Others
Married without kids
Married with kids
Single
Status

5. Do you smoke ?
78% Vietnamese don’t smoke, only 23% smoke
Smoke regularly,
10%
Smoke
irregularly , 7%
I used to smoke
but quit already,
6%
No, I don't
smoke, 78%

6. • This survey treats about habits of smokers :
Among 1935 total respondants, 434 smoke (23%)

7. How long have you smoked (in total) ?
19% smokers has smoked for 5-7 years ago
18%
16%
15%
13%
19%
12%
7%
Less than a
year
1 - 2 years 2 - 3 years 3 - 5 years 5 - 7 years 8 - 10 years More than
11 years

8. At what age did you smoke your first cigarette?
46% smoked their first cigarette at 16-18 years old
6%
6%
14%
28%
46%
+ 27years old
25-27 years old
22-24 years old
19-21 years old
16-18 years old

9. How many cigarettes do you smoke a day?
Overall , smokers smoke 2-5 cigarette per day
7%
10%
11%
8%
21%
24%
4%
14%
5%
5%
6%
7%
15%
26%
13%
23%
0% 5% 10% 15% 20% 25% 30%
More than a pack a day
The whole package
15-20 per day
11-15 per day
6-10 per day
2-5 per day
1 per day
Less than 1 per day
18-29 30-49

10. Do your friends/family know that you smoke?
57%
27%
10%
6%
Both of family and
friends know it
Only my friends
know it
Nobody knows it Only my family
knows it
57% family and friends know the situation of the smokers

11. How much do you spend for cigarette per month ?
2%
1%
8%
13%
31%
33%
11%
3%
2%
4%
12%
22%
38%
18%
0% 5% 10% 15% 20% 25% 30% 35% 40%
More than 1,000,001VND
800,001 - 1,000,000VND
500,001 - 800,000VND
300,001 - 500,000 VND
100,001 - 300,000 VND
Up to 100,000 VND
I do not pay for cigarette
18-29 30-49
Overall smokers spend 100,000VND/per month for
cigarette

12. What are the reasons that you smoke? (up to 3
choices)
9%
8%
16%
27%
10%
30%
27%
18%
46%
47%
64%
10%
12%
15%
16%
17%
20%
22%
26%
41%
56%
61%
0% 20% 40% 60% 80%
As my family smoke
As it looks cool
Peer pressure
I like the taste
Others
As my friends smoke
Curiosity
As I feel bored without it
Increase my concentration
Relax myself
Relieve stress
18-29 30-49
Relieve stress , relax and increase concentration are the most
common reasons to smoke cigarette

13. Please choose the situation when you smoke
Drink alcohol, be at cafe and work are the place to
smoke
8%
8%
8%
9%
13%
14%
16%
17%
18%
20%
21%
21%
39%
43%
When I drive a car
When I drive a motorbike
After I take a bath
When I study
Before I go to bed
When I am in a rest room
When I have lunch / dinner
When I have a walk
After I wake up
When I am at home
When I am at Karaoke
When I work
When I am at cafe
When I drink alcohols

14. Type of cigarette
Craven ‘’A’’ is brand of cigarette most smoked, 63%
stick with one brand
Stick
with
one
brand
63%
Change
often
37%
Do you change the brand of
cigarette often or stick with one
brand?
2%
3%
3%
4%
4%
5%
5%
15%
16%
19%
19%
21%
21%
23%
Winston
Pall Mall
Camel
Philip Morris
Texas 5
Winfield
Natural…
Hero
Jet
555
Marlboro
Others
Vinataba
Craven "A"
What brand of cigarette did/ do
you smoke ?

15. What would you do if a restaurant that you are to go
does not allow you smoke ?
I go to outside
to smoke, 42%
I will still go
there without
smoking in a
restaurant, 42%
I never go to
such a
restaurant, 16%
42% go outside restaurant to smoke

16. Have you tried stop smoking?
No
34%
Yes
66%
66% smokers tried to stop smoking

17. What is the reason that you tries to stop smoking?
5%
9%
9%
10%
10%
11%
19%
20%
23%
37%
59%
Because I got pregnant
Not so many places to smoke
Others
Got married
Not a clear reasons
Dislike the taste
Doctor told me to stop
Baby is here
Cost of cigarette
Complaint from entourage
Concern about health
Among smokers who tried to stop smoking (66%), the
mainly reason to stop cigarette is to keep good health

18. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.