Vietnam has two airline companies – Vietnam Airlines and VietJet. How are those company perceived by Vietnamese? Q&Me conducted the survey to those who have taken the flight in last 12 months.

1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Comparison between Vietnam Airlines and VietJet

2. Overview
Vietnam has two airline companies –
Vietnam Airlines and VietJet. Recently there
was a news that market cap of VietJet has
surpassed that of Vietnam Airlines.
How are those company perceived by
Vietnamese? Q&Me conducted the survey to
those who have taken the flight in last 12
months.

3. Flight experience in last 12 months
One third of the respondents have taken the flight in last 12 month
Q. How many times have you taken the flight for last 12 month? (N=1079)
71%
15%
13%
1% 1%
42%
27%
22%
7%
2%
64%
18%
15%
2% 1%
Never Once 2 - 4 times 5 - 9 times More than 10 times
20-29 30-39 All
This survey is targeted to those who have taken the
airlines in last 12 months

4. Top-of-Mind airline company (Open answers)
67% has picked up Vietnam Airlines
Q. What name comes up when you hear "airlines"? (N=387)
67%
20%
9%
4%
Vietnam Airlines
VietJet
Jetstar
Others

5. Airline associated with “affordable” image (Open answers)
59% has picked up VietJet and Jetstar follows at 29%
Q. What name comes up when you hear ”affordable airlines"? (N=387)
59%
29%
9%
1%1%
VietJet
Jetstar
Vietnam Airlines
Air Asia
Others

6. Airline associated with “luxurious” image (Open answers)
73% chooses Vietnam Airlines, while some comes up international airlines
such as Singapore or Emirates
Q. What name comes up when you hear ”luxurious airlines"? (N=387)
73%
6%
5%
4%
2%
2%
9%
Vietnam Airlines
Singapore Airlines
Emirates
Vietjet
Jetstar
Japan Airlines
Others

7. Airplane company used in 12 month
Vietnam airlines are the airline that has been used by the most
Q. What airlines have you used in last 12 month? (N=387)
70%
49%
32%
6% 5% 4% 4% 3% 2%
6%

8. How to book the airplane ticket
Direct reservation is more popular than buying at the office at Airline or travel
agency
Q. How do you buy the flight tickets?(N=387)
47%
29%
19%
15% 15%
12%
1%
Airline
website
Airline office Through
travel agency
(visit, call)
From travel
agency
website
Airport
reception
Package tour Others

9. Vietnam Airlines vs VietJet – User satisfaction
Q. How do you evaluate the service of VietJett / Vietnam Airlines? (VN=332, VJ=297)
Vietnam Airlines are superior in all except for the pricing
Custome
r service
Meal Seating Price
Time
accuracy
Excellent 14% 11% 13% 5% 12%
Good 51% 41% 52% 32% 50%
Average 34% 45% 34% 55% 35%
Poor 1% 3% 1% 6% 3%
Very poor 0% 0% 0% 2% 0%
列2 3.8 3.6 3.8 3.3 3.7
3.0
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
4.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vietnam Airlines
Custome
r service
Meal Seating Price
Time
accuracy
Excellent 5% 4% 6% 16% 4%
Good 36% 24% 27% 54% 22%
Average 55% 67% 63% 29% 53%
Poor 3% 5% 4% 0% 20%
Very poor 1% 1% 1% 0% 1%
列2 3.4 3.3 3.3 3.8 3.1
3.0
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
4.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vietnam Airlines

10. Vietnam Airlines vs VietJet – Image comparison
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Vietnam Airlines are federated with high quality image such as “trustful”, “good service”, while VietJet
is price-oriented. VietJet has “cool” image probably due to their promotion and branding.
52%
46%
41%
36%
32%
27%
18%
11%
8% 6% 5% 4% 4% 4% 4%
1%
16%
23%
14%
11%
26%
5%
19%
15%
37%
71%
27%
14%
10%
6% 7%
1%
Vietnam Airlines VietJet

11. Vietnam Airlines images
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Group above 30 consider Vietnam Airlines as more trustful, while 20-29 federates the airlines with
good service
Trustful
Good
service
High
quality
Traditio
nal
Comfor
table
Luxurio
us
Value
for
money
Innovat
ive
Cool
Afforda
ble
New
Low
quality
Uncom
fortable
Bad
service
Untrust
ful
Others
20-29 48% 49% 42% 33% 33% 28% 16% 13% 9% 6% 6% 5% 4% 4% 5% 0%
30-39 58% 41% 40% 43% 32% 25% 21% 9% 8% 7% 2% 2% 4% 4% 3% 2%
All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1%
20-29 30-39 All

12. Vietnam Airlines images (between users / non-users)
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Those who have not taken Vietnam Airlines have the strong image that airlines is “Luxurious” and
“high quality”.
Trustf
ul
Good
servic
e
High
qualit
y
Traditi
onal
Comf
ortabl
e
Luxuri
ous
Value
for
mone
y
Innov
ative
Cool
Afford
able
New
Low
qualit
y
Unco
mfort
able
Bad
servic
e
Untru
stful
Other
s
VietnamAirlines user 53% 47% 39% 37% 33% 22% 19% 11% 9% 7% 5% 5% 5% 4% 4% 1%
Vietnam airlines non-users 44% 42% 55% 35% 29% 55% 7% 9% 6% 4% 6% 4% 0% 4% 2% 2%
All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1%

13. VietJet images
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Group above 30 has stronger image of “affordable” for VietJet
Afforda
ble
Cool New
Comfor
table
Good
service
Value
for
money
Trustful
Innovat
ive
High
quality
Low
quality
Traditio
nal
Uncom
fortable
Untrust
ful
Bad
service
Luxurio
us
Others
20-29 67% 37% 26% 28% 24% 16% 17% 17% 11% 13% 13% 10% 8% 6% 6% 1%
30-39 79% 37% 28% 22% 21% 25% 14% 11% 17% 14% 7% 9% 5% 4% 3% 2%
All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1%
20-29 30-39 All

14. VietJet images (between users / non-users)
Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387)
Both of the users and non-users have strong image of “VietJet = affordable”.
Afford
able
Cool New
Comfo
rtable
Good
servic
e
Value
for
money
Trustf
ul
Innova
tive
High
quality
Low
quality
Traditi
onal
Unco
mforta
ble
Untrus
tful
Bad
servic
e
Luxuri
ous
Others
VietJet users 72% 38% 24% 27% 23% 21% 17% 14% 15% 15% 10% 10% 5% 5% 5% 1%
VietJet non-users 69% 31% 38% 22% 23% 13% 12% 20% 9% 9% 14% 8% 14% 9% 7% 3%
All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1%
VietJet users VietJet non-users All

15. AUDIENCE PROFILE

16. Respondent profile (N=387)
Hanoi, 45%
Ho Chi Minh,
24%
Others, 31%
20-29, 64%
30-49, 36%
AgeGender
Male, 52%
Female, 48%
City

17. Q&Me – About Online Market Research Services

18. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
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Takes 24 - 48 hours for
most surveys, proving
real-time analysis
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19. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

20. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
Married Status Household income Smartphone ownership
Single,
72%
Married
, 25%
Others,
3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own

21. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043