Since smartphone usage becomes more popular in Vietnam, other services are following by creating app version and taxi booking is not an exception. Grabtaxi and Uber have changed the Vietnamese taxi booking method recently. Let's see how the trend is going with Q&Me.

1. Your sub-title here
Survey about taxi mobile apps in Vietnam
How do Grabtaxi and Uber change Vietnamese life

2. Survey information
• Survey about recent taxi usage trend in Vietnam
• Answered by 1132 Vietnamese in HCMC and Hanoi
above 18 years old ( taxi app questions are only to 249
who had an experience of using them)
• Conducted in June, 2015

3. Executive Summary
• 26% use taxi in Vietnam
• Mai Linh (46%) is the most common taxi brand in Hanoi
and in Vinasun in HCMC (38%)
• Call the center is the most common way with 79% of
responses, followed by catching on the street
• 68% knows about tax app and 36% has used it
• Grabtaxi is the most popular mobile app
• In general, mobile app taxi experiences are high

4. Which vehicles do you use (apart from your own transportation)?
26%
16%
30%
24%
42%
21%
16%
23%
25%
49%
0% 10% 20% 30% 40% 50% 60%
Others
Taxibike
Taxi
Walk
Bus
Hanoi Ho Chi Minh City
Vietnamese prefer to use bus apart from their main vehicle

5. Which taxi brand do you usually use?
0%
0%
0%
1%
1%
1%
2%
2%
3%
3%
15%
37%
38%
9%
3%
9%
13%
6%
1%
1%
4%
3%
4%
6%
46%
4%
0% 10% 20% 30% 40% 50%
Others
Thanh Hung
Thu do
Ba Sao
Thang Long
Confort-Savico
Saigon Air
Taxi dầu khí
Hoang Long
Uber
Vinataxi
Mai Linh
Vinasun
Hanoi Ho Chi Minh City
Mai Linh (46%) is the most common taxi brand in Hanoi
and in HCMC is Vinasun (38%)

6. How do you book a taxi?
79%
42%
18%
4%
Call the center Just catch any on the street Taxi booking mobile app Others
Call the center is the most common way with 79% of responses,
followed by catching on the street

7. Recognition about taxi app
Yes,
68%
No,
32%
Do you know you could call
taxi from app
Yes,
36%
No,
64%
Have you used taxi mobile
app?
68% knows about taxi app and 36% has used it

8. Which mobile apps are used?
16%
13%
10%
35%
13%
57%
9%
16%
24%
29%
30%
49%
0% 10% 20% 30% 40% 50% 60%
Others
Taxi Navi
Easy Taxi
Uber
VietTaxi
Grabtaxi
Hanoi Ho Chi Minh City
Grabtaxi is the most popular app for taxi booking
N=249, Only those who have used mobile taxi app

9. Why do you use taxi mobile app?
3%
9%
17%
27%
29%
30%
36%
43%
62%
0% 10% 20% 30% 40% 50% 60% 70%
Others
Choice of luxurious cars
Friends' influences
Price
Good service
Know the information of drivers
Promotions
Get the taxi quick
Convenience
Convenience and no time for waiting are the two biggest
reasons of app usage
N=249, Only those who have used mobile taxi app

10. How do you know about taxi mobile app?
Recognition through online is much more than offline
N=249, Only those who have used mobile taxi app
2%
2%
10%
11%
19%
26%
33%
35%
45%
47%
0% 10% 20% 30% 40% 50%
Others
Seminar / Event
TV
Newspaper/magazine
App store
Family/relatives recommendation
Online advertisement
Friend recommendation
Internet
Facebook

11. Taxi mobile app satisfaction
(compared with traditional taxi experiences)
18%
24%
26%
27%
26%
64%
57%
59%
61%
63%
82%
82%
85%
88%
89%
0% 20% 40% 60% 80% 100%
Taxi Navi
Easy Taxi
VietTaxi
Grab Taxi
Uber
Very satisfied Satisfied 列1
In general, mobile app taxi experiences are high
N=249, Only those who have used mobile taxi app

12. What are your concerns when using mobile app to
book a taxi?
5%
11%
7%
23%
24%
45%
38%
36%
3%
14%
15%
25%
27%
30%
34%
34%
0% 10% 20% 30% 40% 50%
Others
Mobile app complexity
Driver quality can be worse
Have to pay through Visa/Master card
Short-distance ride not supported
Requires the callback from drivers
Uncertain waiting time
Unavailabiliy during rush hours
Hanoi Ho Chi Minh City
Hanoi = booking taxi in rush hour (34%)
HCM = requirement of getting the call back from the driver (45%)
N=249, Only those who have used mobile taxi app

13. What is your opinion of using mobile app for taxi ride?
1%
14%
15%
24%
47%
1%
8%
20%
36%
36%
0% 10% 20% 30% 40% 50%
Hate to use mobile app
Only use mobile app
Prefer to use the traditional methods
I prefer to use mobile app
Mobile app can be one of the options
when the conditions meet
Hanoi Ho Chi Minh City
Most people consider mobile is one of the options when the
conditions meet

14. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.