Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
4. 51%
55%
62%
6%
9%
12%
10%
9%
4%
3%
2%
2%
1%
2%
1%
15%
14%
15%
8%
5%
1%
6%
2%
1%
2025 forecast
2019
2012
Street shops Wet market Speciality stores Direct stores Other GTs
Hyper / supermarket Mini stores Online Others
Vietnam has been the countries where the tradtional market (local
market, street shops) are dominant. These are going to be changed
as the modern trade channels and online shoppings replace these
channels
Source: Kantar worldpanel
Vietnam retail market landscape
5. '%#()*+,$#(*%-,+*$5#(,6$%"#),78,-09*-,90):$0+*(.
1029 1015 913
764 1028 1427
421
1041
1719
2214
3084
4059
2019 Jan 2020 Jan 2021 Jan
Mobile World Group store expansions
Although Vietnam had many foreign investments from the retail industries, what drives Vietnam
retail is the local congromats. MWG groups dominate electronics / IT retail and now expand their
exposures in groceries market. VinGroup is the only mall providers that cover nation-wide.
Masan conducts the good restructuring of Vinamart / VinMart + to manage over 2,500 shops.
Mobile world group expands their store network
to more than 4,000 nationwide, and holds
dominant position in IT / Electric area
●
●
●
VinMart store information source: VnExpress, VinGroup source: VinGroup IR
Masan group completed the restructuring of
VinMart and VinMart+, the retail chains that they
succeeded from VinGroup, and led their 2020
EBITDA profitable.
2524
122
VinMart, VinMart+ store figure (2020)
Dominant position as integrated real state
developers, owners and operators, having solid
customer touchpoints
• 40% market share in retail mall
• 80 malls under operations
• Deployed at 43 provinces (out of 63)
6. ;#(*%-,<$#)6,=,>09*-,+*$5#(,$#?-*9#+#)(
421
1041
1719
2019 Jan 2020 Jan 2021 Jan
Back Hoa Xanh store numbers
Vietnamese are familiar with buying the groceries at the local market as Vietnam still has more
than 8,500 local. On ther other hand, there is a rapid increase in the number of mini supermarket
with the aim to changing user behaviors of buying groceries via the rapid store expansions. Back
Hoa Xanh has increased store numbers by 4 times only in 24 month.
Local market
8,500 locations
VinMart / VInMart+
2,464 locations
Back hoa XANH
1719 locations
SATRA FOODS
140 locations (HCM only)