How your development/design team can brainstorm and contextualize features and presentation layers by thinking of digital projects as physical products. He will also discuss how to promote primary features and user messaging by applying this approach.

1. From Digital to Physical and Back Again
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Agile XD Meet up July 2016

2. From Digital to Physical and Back Again
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Agile XD Meet up July 2016
@andrewsmyk
www.andrewsmyk.com/axd

3. @andrewsmyk

4. Project Budgets
@andrewsmyk

5. Planning Meeting
@andrewsmyk

6. Understand the Big Picture
@andrewsmyk

7. How to get from here to there?
@andrewsmyk

8. Project
Requirements
Features
User Interface
User Experience
Technologies
Native vs. Hybrid
Sprints
MVP
Research
Budget
Project Team
Stakeholders
@andrewsmyk

9. Project
Requirements
Features
User Interface
User Experience
Technologies
Native vs. Hybrid
Sprints
MVP
Research
Budget
Project Team
Stakeholders
@andrewsmyk

10. Project
Requirements
Features
User Interface
User Experience
Technologies
Native vs. Hybrid
Sprints
MVP
Research
Budget
Project Team
Stakeholders
Contextualize
@andrewsmyk

11. Project
Requirements
Features
User Interface
User Experience
Technologies
Native vs. Hybrid
Sprints
MVP
Research
Budget
Project Team
Stakeholders
Contextualize
@andrewsmyk

15. Contextualize
How?
@andrewsmyk

16. Create an Empathy Map @andrewsmyk

17. Look at Customer/User Needs

18. Consolidate and Refine

19. @andrewsmyk
https://www.flickr.com/photos/tease2010/6017051264
don’t focus on who or how
look for the why?

20. What if the product was tangible?

21. What if the product was tangible?
http://www.templatemaker.nl/

22. Visit the Cereal Aisle
@andrewsmyk

23. @andrewsmyk

24. @andrewsmyk

25. @andrewsmyk

26. @andrewsmyk

27. Project
Requirements
Features
User Interface
User Experience
Technologies
Native vs. Hybrid
Sprints
MVP
Research
Budget
Project Team
Stakeholders
@andrewsmyk

28. @andrewsmyk

29. @andrewsmyk
front

30. @andrewsmyk
front
side
side

31. @andrewsmyk
front
top
side
side

32. @andrewsmyk
front
bottom
top
side
side

36. Questions?

37. Thank You!
@andrewsmyk

38. From Digital to Physical and Back Again
0100010010000100010010000001001001001001000100101000001000101000100000100000100010
Agile XD Meet up July 2016
@andrewsmyk
www.andrewsmyk.com/axd