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Social Media and 2010 Olympic Winter Games
- 1. SOCIAL MEDIA: The 2010 Winter Games – You Gotta Be Here Christine WoodDirector, Social Media and Online Communications Province of British Columbia
- 3. Puts a human face on government
- 5. Use multiple social media channels to provide real-time info
- 8. 2 shifts a day
- 10. Features Olympic Torch Community Map http://yougottabehere.com/torch_relay/ Olympic and Paralympic Athlete Cards http://yougottabehere.com/Olympics/
- 11. A word about our blog http://yougottabehere.com/blog/archive/
- 12. Building a community through personality...
- 13. Local content, international exposure
- 14. Ice skating, Sumi, free attractions – Oh My!
- 15. Building the brand, one @reply at a time
- 16. Capturing our SPIRIT and sense of community...
- 17. 3,500 photos from across British Columbia
- 18. 120 visual stories in your own words...
- 19. You Gotta Be Here in 2010 http://www.youtube.com/watch?v=mT01Gi-bI9o
- 20. You Gotta Be in Salmo B.C. http://www.youtube.com/watch?v=nrDBFo1Ir48 Olympic Flame Comes to Bella Bella http://www.youtube.com/watch?v=GT-fVk0b2LA
- 22. Let the community share their story, their way
- 23. Be genuine, really listen and share
- 25. 120 YouTube videos, viewed 563,000 times
- 26. 61 blog posts
- 27. 7,200 fans on Facebook, 1,441 interactions per week
- 28. 1,928 Twitter followers, close to 1,500 tweets
- 29. 14,722 total click-thrus from January 21 – end of Olympics
- 30. 3,500 photos on Flickr
- 32. Jobs & Economy
- 35. Questions?...
- 36. Christine Wood E-mail: christine.wood@gov.bc.ca LinkedIn: http://ca.linkedin.com/pub/christine-wood/20/511/943 Twitter: @chicken_scratch
Notas del editor
- Attracts new audiences for government information and service•Puts a human face on government•Opens up a conversationGovernment – conversations are already taking place online.