1. Alana Robinson
4085 Strathmore Dr. Montgomery, AL 36116
Email: Asr1985@gmail.com Cell: 334.309.6210
About Me: http://www.asr1985.wordpress.com
Connect with Me: http://www.linkedin.com/in/alanasrobinson
Local Sales Assistant WCOV-TV Montgomery, AL November 2008 – present
• Media Buyer for the Young Boozer, State Treasurer and Twinkle Cavanaugh, Public Service
Commissioner campaigns. Purchased advertising in several markets throughout Alabama
reaching half a million viewers. Both candidates won their respective offices in November 2010.
• Point of contact for the 2009 Digital Broadcast transition. Viewers knew where to purchase
equipment, how to acquire digital stations and received equipment installation assistance.
• Designing station newsletter and department Facebook page to inform and create a deeper
connection with the community
• Awarded Employee of the Quarter, July 2009
Public Relations Manager Sistas CanSurvive Coalition, Inc Montgomery, AL August 2010- present
• Pitch local media about upcoming events for volunteer organization
• Expanded media coverage for the annual “Walk & Rally” event. Garnered front page coverage in
the “Lifestyle” section of the Montgomery Advertiser.
• Generates publicity for SCSC events using flyers, brochures, etc
• Uses social media (Facebook) to inform current members of upcoming events and recruit
volunteers
• Implementing a nine month campaign for SCSC to expand the organization’s message and reach
throughout the state.
Webmaster UAB Student Member of PRCA/PRSSA Birmingham, AL March 2007-2008
• Redesigned the student run website
• Implemented new website features including a message board
• Awarded First Webmaster, March 2008
Communications Intern Alabama Symphony Orchestra Birmingham, AL January 2007-May 2008
• Produced several articles for the ASO publication, OPUS including the Welcome Letter, “Q&A”
with the lead flautist and a guest conductor’s brief biography reaching 75% of the Birmingham
Metropolitan area.
• Maintained the ASO official website and the ASO MySpace page
• Analyzed media coverage
Advertising Representative UAB Student Publications Birmingham, AL April 2006-August 2006
• Coordinate with prospective clients in order to prepare efficient marketing plans and policies
• Establishing and managing local accounts
• Maintaining an excellent relationship with clients
Education: Bachelor of Arts in Mass Communications, 2008
University of Alabama at Birmingham
Professional Affiliations: PRSA Associate Member
Skills: Adobe Illustrator, InDesign, Photoshop & Dreamweaver, Social Media (Facebook & Twitter),
Microsoft Office, blogging and website design