Mkt 571 week 6 quiz complete assignment help

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MKT 571 WEEK 6
QUIZ

1. WHICH OF THE FOLLOWING REFERS TO THE ABILITY TO MEET HUMANITY'S
NEEDS WITHOUT HARMING FUTURE GENERATIONS?
A. SUSTAINABILITY
B. GREEN WASHING
C. ECOLOGICAL FOOT PRINTING
D. SCALABILITY
2.______ IS AN OBLIGATION TO ACT IN A WAY EXPECTED OF A REASONABLE
PERSON.
A. RELIANCE
B. LIABILITY
C. LITIGATION
D. DUTY
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3. YOUR FIRM HAS DECIDED TO ENTER THE INTERNATIONAL MARKET WITH YOUR PRODUCT CALLED
TREMA, A COMBINATION OF A POCKET ORGANIZER AND CELL PHONE. EVEN THOUGH THE PRODUCT HAS
BEEN A HUGE SUCCESS IN THE HOME COUNTRY, MARKET RESEARCH SUGGESTS SOME CHANGES MAY BE
REQUIRED BEFORE IT CAN BE INTRODUCED IN EUROPE. YOUR CMO IS OF THE OPINION THAT THE
PRODUCT REQUIRES CERTAIN EXTRA FEATURES AND THE PRODUCT WILL ALSO HAVE TO BE MARKETED
DIFFERENTLY. YOUR CMO IS ADVOCATING
A. DUAL ADAPTATION
B. STRAIGHT EXTENSION
C. FORWARD ADAPTATION
D. PRODUCT STANDARDIZATION
4.CADBURY'S "SPORTS FOR SCHOOLS" PROMOTION OFFERED SPORTS AND FITNESS EQUIPMENT FOR
SCHOOLS IN EXCHANGE FOR VOUCHERS. THE PROBLEM WAS THAT THE PUBLIC AND MEDIA SAW A
PERVERSE INCENTIVE FOR CHILDREN TO EAT MORE CHOCOLATE, A PRODUCT ASSOCIATED WITH OBESITY.
WHICH OF THE FOLLOWING BEST SUMMARIZES CADBURY'S PROBLEM?
A. CONSUMERS DID NOT VALUE THE CAUSE CADBURY WAS PROMOTING.
B. CUSTOMERS FELT THAT THE CAUSE WAS NOT IN SYNC WITH THE COMPANY’S BRAND IMAGE.
C. CONSUMERS RESENTED BEING SOLD AN INFERIOR PRODUCT ON THE BACK OF A CAUSE-MARKETING
PROGRAM.
D. CUSTOMERS QUESTIONED THE LINK BETWEEN THE PRODUCT AND THE CAUSE AND SAW THE FIRM AS
SELF-SERVING AND EXPLOITIVE.
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5. A GUCCI BAG SELLS FOR $120 IN ITALY AND $240 IN THE UNITED STATES DUE TO
THE DIFFERENCES IN THE COSTS OF DISTRIBUTING THE PRODUCT IN THE TWO
COUNTRIES. THIS PHENOMENON IS CALLED A(N)
OPPORTUNITY COST PROBLEM
MARKET PRICING PROBLEM
TACTICAL PRICING PROBLEM
PRICE ESCALATION PROBLEM
6. MARKETING EFFECTIVENESS RATING INSTRUMENTS AND MARKETING AUDITS
ARE APPROACHES TO
ANNUAL-PLAN CONTROL
PROFITABILITY CONTROL
EFFICIENCY CONTROL
STRATEGIC CONTROL
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7.A ________ IS A COMPREHENSIVE, SYSTEMATIC, INDEPENDENT, AND PERIODIC
EXAMINATION OF A COMPANY'S OR BUSINESS UNIT'S MARKETING
ENVIRONMENT, OBJECTIVES, STRATEGIES, AND ACTIVITIES, WITH A VIEW TO
DETERMINING PROBLEM AREAS AND OPPORTUNITIES AND RECOMMENDING A
PLAN OF ACTION TO IMPROVE THE COMPANY'S MARKETING PERFORMANCE.
A. MARKETING PLAN
B. MARKET-BASED SCORECARD ANALYSIS
C. MARKETING AUDIT
D. MARKETING METRIC
8. WHICH OF THE FOLLOWING IS TRUE REGARDING A MARKETING AUDIT?
A. IT FOCUSES ON ANALYSIS OF THOSE MARKETING ACTIVITIES THAT HAVE FAILED
TO PRODUCE ADEQUATE RESULTS.
B. IT FOCUSES ON A FIRM’S MACROMARKETING ENVIRONMENT.
C. IT IDENTIFIES THE MOST-NEEDED IMPROVEMENTS AND INCORPORATES THEM
INTO A CORRECTIVE-ACTION PLAN WITH SHORT- AND LONG-RUN STEPS.
D. IT RELIES ON FEEDBACK FROM COMPANY MANAGERS FOR DATA AND OPINIONS.
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9.TO PROTECT A CREATIVE WORK FROM BEING PUBLISHED IN ANY OTHER
MANNER, A COMPANY OR AUTHOR WOULD ____________ THE MATERIAL.
A. COPYRIGHT
B. PATENT
C. TRADEMARK
D. FREELANCE
10.WHICH CHARACTERISTIC OF A MARKETING AUDIT IS DESCRIBED BY THE
METHODICAL EVALUATION OF THE MACRO- AND MICROMARKETING
ENVIRONMENTS, OBJECTIVES AND STRATEGIES, SYSTEM, AND ACTIVITIES?
A. INDEPENDENT
B. PERIODIC
C. COMPREHENSIVE
D. SYSTEMATIC
FIND THE QUIZ ANSWERS HERE MKT 571 WEEK 6 QUIZ

11.THE MARKETING AUDIT REVIEWS SIX COMPONENTS OF THE OVERALL
MARKETING ARENA INCLUDING THE MARKETING ENVIRONMENT, MARKETING
STRATEGY, MARKETING ORGANIZATION, MARKETING SYSTEMS, MARKETING
PRODUCTIVITY AND
A. MARKETING MIX
B. MARKETING CONTROL
C. MARKETING FUNCTION
D. MARKETING DEVELOPMENT
12.WHICH OF THE FOLLOWING IS AN EXAMPLE OF A DISTRIBUTION METRIC USED
FOR MEASURING THE PERFORMANCE OF MARKETING PLANS?
A. EFFECTIVE REACH
B. MARKET SHARE
C. CUSTOMER ACQUISITION
D. STOCK COVER IN DAYS
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13. THE PURPOSE OF PROFITABILITY CONTROL IS TO
A. EVALUATE AND IMPROVE THE SPENDING EFFICIENCY AND IMPACT OF
MARKETING EXPENDITURES
B. EXAMINE WHETHER THE COMPANY IS PURSUING ITS BEST OPPORTUNITIES
WITH RESPECT TO MARKETS, PRODUCTS, AND CHANNELS
C. UNDERSTAND THE EFFICIENCY OF THE SALES FORCE, ADVERTISING, SALES
PROMOTION, AND DISTRIBUTION
D. EXAMINE WHERE THE COMPANY IS MAKING AND LOSING MONEY
14.A MARKETING AUDIT IS TYPICALLY BEST CONDUCTED BY A(N)
A. INTERNAL DEPARTMENT
B. OUTSIDE CONSULTANT
C. INTERNAL MARKETING EXECUTIVE
D. SELF-AUDIT
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15.________ IS THE PROCESS BY WHICH FIRMS ASSESS THE EFFECTS OF THEIR
MARKETING ACTIVITIES AND PROGRAMS AND MAKE NECESSARY CHANGES AND
ADJUSTMENTS.
A. MARKETING IMPLEMENTATION
B. MARKET WATCH
C. MARKETING CONTROL
D. TEST MARKETING
16.WHICH OF THE FOLLOWING IS LIKELY TO BE AN IMPORTANT TREND IN
MARKETING IN THE FUTURE?
A. MARKETING SCIENCE
B. MANUAL MARKETING
C. MASS MARKETING
D. MARKETING INTUITION
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17. A PR PRACTITIONER MAY BE SUBJECT TO CONSPIRACY IN THESE SITUATIONS:
WHEN THE PRACTITIONER PARTICIPATES IN ILLEGAL ACTION, COUNSELS OR
GUIDES THE ILLEGAL POLICY, TAKES PART IN IT, OR
A. UNCOVERS ILLEGAL ACTION
B. IMAGINES ILLEGAL POLICY MAY OCCUR
C. COOPERATES TO FURTHER ILLEGAL ACTION
D. UNKNOWINGLY WORKS WITH A CORRUPT AGENCY
18.WHICH OF THE FOLLOWING IS AN EXAMPLE OF A COMMUNICATION METRIC
USED FOR MEASURING THE PERFORMANCE OF MARKETING PLANS?
A. TRIAL RATE
B. SALES GROWTH
C. RESPONSE RATE
D. NEW CUSTOMER GAINS
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19.RISING CUSTOMER EXPECTATIONS, EVOLVING EMPLOYEE GOALS AND
AMBITIONS, AND TIGHTER GOVERNMENT LEGISLATION AND PRESSURE ARE
DRIVING COMPANIES TO
A. OPERATE FLATTER ORGANIZATIONS
B. PRACTICE A HIGHER LEVEL OF CORPORATE SOCIAL RESPONSIBILITY
C. OPERATE LEANER MANUFACTURING FACILITIES
D. MANAGE SHORTER SUPPLY CHAINS
20.THE PURPOSE OF STRATEGIC CONTROL IS TO
A. EXAMINE WHETHER THE COMPANY IS PURSUING ITS BEST OPPORTUNITIES
WITH RESPECT TO MARKETS, PRODUCTS, AND CHANNELS
B. UNDERSTAND THE EFFICIENCY OF THE SALES FORCE, ADVERTISING, SALES
PROMOTION, AND DISTRIBUTION
C. EVALUATE AND IMPROVE THE SPENDING EFFICIENCY AND IMPACT OF
MARKETING EXPENDITURES
D. EXAMINE WHERE THE COMPANY IS MAKING AND LOSING MONEY
FINAL EXAM ANSWERS JUST A CLICK AWAY MKT 571 FINAL EXAM

21.STRAIGHT EXTENSION OF THE PRODUCT MEANS
A. INTRODUCING THE PRODUCT TO THE FOREIGN MARKET WITHOUT ANY
CHANGES TO THE PRODUCT
B. INTRODUCING A CUSTOMIZED PRODUCT TO THE FOREIGN MARKET WITH
EXISTING MARKETING STRATEGY
C. INTRODUCING THE PRODUCT TO THE FOREIGN MARKET WITH MAJOR CHANGES
TO THE PRODUCT
D. INTRODUCING A CUSTOMIZED PRODUCT TO THE FOREIGN MARKET WITH A
NEW MARKETING STRATEGY
ABOUT AUTHOR
THIS ARTICLE COVERS THE TOPIC FOR THE UNIVERSITY OF PHOENIX MKT 571 WEEK
6 QUIZ. THE AUTHOR IS WORKING IN THE FIELD OF EDUCATION FROM LAST 5
YEARS. THIS ARTICLE COVERS THE BASIC OF MKT 571 WEEK 6 QUIZ ASSIGNMENT
FROM UOP. OTHER TOPICS IN THE CLASS ARE AS FOLLOWS:

MKT 571 WEEK 1 QUIZ
MKT 571 WEEK 2 QUIZ
MKT 571 WEEK 3 QUIZ
MKT 571 WEEK 4 QUIZ
MKT 571 WEEK 5 QUIZ
MKT 571 WEEK 6 QUIZ
MKT 571 WEEK 6 FINAL EXAM
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Mkt 571 week 6 quiz complete assignment help

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Mkt 571 week 6 quiz complete assignment help