APM Webinar presented by Beth Gallichan on 6 April 2021 and hosted by the APM Channel Isles Group (Wessex Branch). Durrell’s Go Wild Gorillas campaign captured the hearts of Islanders and visitors to Jersey and raised significant funds to help Durrell build a new enclosure for the zoo’s much-loved gorillas.  Hear from the team behind the project on how they delivered such a successful campaign, the fundraising challenges faced in the time of COVID-19, and how the lessons learned influenced Durrell’s My Nature Watch project. https://youtu.be/56ceMO790UU https://www.apm.org.uk/news/delivering-for-durrell-the-project-behind-how-jersey-went-wild-for-gorillas-webinar/

1. DELIVERING FOR DURRELL
Beth Gallichan

3. OUR WORLD

4. WE WANT TO
REWILD SPECIES
AND ECOSYSTEMS,
AS WELL AS PEOPLE
AND PLACES
To restore the wonderful colour of our
planet we will:
RECOVER threatened or missing wildlife;
REVIVE and rebuild ecosystems and
natural processes;
RECONNECT people to the natural world
they share;
RESPONSIBILITY for demonstrating the
value of the natural world.

6. A WILDER,
HEALTHIER,
MORE COLOURFUL,
WORLD
video
OUR VISION OF THE FUTURE

7. Art & Conservation

8. About Wild in Art
• Global leader in creation of art trails
and creative projects
• Over 50 events in cities across five
continents
• Over 1,800 artworks commissioned
directly contributing £1.8m into creative
economies
• Over 550,000 children engaged in
creative projects
• Raised over £12m for charity

9. Why Go Wild Gorillas?
60th Anniversary Celebration
• Engage community- artists, business, schools, groups
• Provide island wide celebration for visitors and locals
Nature Connection
• Get people to explore and discover new locations
• Contribute 1 million people better connected to nature
Launch Gorilla Build
• Valuable funding to support new home for gorillas
• Engage with potential prospects to build relationships

10. Go Wild Gorillas Team
RICH HOWELL GLYNN BOWER
Graphic Designer Logistics Manager

11. TrailTimeline
September
2018
Full project launch
to stakeholders and
sponsors
Oct-Dec 2018
Call out to artists, schools
and community groups
January 2019
Artist submission deadline
February 2019
Sponsors preview and
choice of design
April-May 2019
Painting begins, including
public preview
9th July – 14th
October 2019
Art trail live across Jersey
1-4 November 2019
GoodbyeGorillaWeekend
27th July 2019
GoWild Gorilla Launch
at Jane James
6th November
2019
GrandAuction
Planning Cultivate

12. Creative Learning Programme

13. Gorilla Sponsors
Affinity Private Wealth
Bailiwick
BHP
Canaccord Genuity Wealth Management
Cazenove Capital
Channel 103
Citi Bank
Cooper & Co
de Gruchy
Delta
Deloitte
Durrell Gardiens
Equiom
Estera
Girl guiding Jersey
Healthhaus
Investec
Jane James
Jersey Pearl
Jersey Post
Liberation Group
Marketing Bureau
Mourant
Parish of St Helier
Paul Davis Freight Services
Ports of Jersey
PwC
Quilter Cheviot
Rathbones
Ravenscroft
RBC Wealth Management
ROK
Ronez
Rubis
Santander International
Sure
The Atlantic Hotel
The Royal Yacht
TrustFord Jersey
Valla
Visit Jersey

14. Collaboration is key
PARTNERS
41 sponsors
40 artists commissioned
CREATIVE LEARNING
21 schools
with 27 young gorilla
sculptures
COMMUNITY
16 young gorillas
sculptures for groups
and charities
OUR TRAIL
40 Wild Silverbacks
45 Young Gorillas
=85 gorillas to find!

15. Risk Factor
Sponsor & school engagement
Location, location, location!
Gorilla logistics
Technology
Public Response
Maintaining momentum
Revolution in fundraising for changing times

16. Trail goes live

17. Jersey goes wild for gorillas

18. The first 40 days

19. Making Jersey smile

20. Gorilla Auction

21. Gorilla Auction

22. Our Family
A NEW BABY IS BORN

23. New Home

24. My Naturewatch
In 2021 the Durrell Team are launching an exciting project that aims to connect
young people to nature as well as reach out to groups and individuals to take part.
In collaboration with the Royal College of Art’s My Nature Watch programme,
young people will be encouraged to build, programme and deploy home-made
‘camera traps’ to photograph and develop insights into wildlife, land and
seascapes.

25. Technology + Nature
We will provide these camera trap kits to local secondary schools and youth
groups to run a large-scale and unique island-wide photography competition
throughout 2021.
• A wildlife Camera you can make yourself
• Automatically takes pictures when it sees movement
• Leave camera outside to capture the beauty of nature around us
• Connects with smartphone or computer to view images
• Easy to follow recipe to build your own
https://mynaturewatch.net/

26. Project Timeline
Winter 2021 - Contact stakeholders to provide overview and engage with project such as
potential sponsors, schools, youth groups, arts community
Spring 2021 - Trial My Naturewatch Programme with activity week students
- Launch and train education and group project leaders
- Identify exhibition partners and shop windows
Summer 2021 - Public Launch of project and set competition to appeal to those taking part.
- Drop in workshops throughout summer to support building cameras and
identifying nature
Autumn 2021 -Exhibition and Nature ‘Trail’ across St Helier to include images from project.
Nature projections on buildings and programme of complimentary event
2022-2025 - Repeat successful programme in UK and global rewilding sites

27. Exhibition
The Durrell team will combine our experience of hosting events
to bring nature to St Helier. Using the imagery captured by
teenagers across the island to create high profile public displays
and farther afield via social media.
In the coming years we will repeat this programme in the UK,
India, Caribbean and beyond.

30. THANK YOU
We will conserve only what we care for
We will care for only what we connect to
We connect to only what we experience