3. Transformation
• Google it!
– About 1,480,000,000 results
• Go to Oxford, Collins or Webster
– Definitions for
• Mathematics
• Physics
• Biology
• Linguistics
• The only truth
– It means different things to different people in different
circumstances
4. In Business Terms
It is changing an existing ‘thing’ into a new
‘thing’
Where the thing could be a process,
method, organisation, strategy, etc…
Hopefully the new ‘thing’ is better than the
‘thing it has been transformed from
11. So What?
Oh Yes
Amazon
Ebay
Disney
Southwest
Cirque du Soleil
Hmmm
Mail order mags
Christies/Sotherby’s
Alton Towers
Laker
Most traditional circuses
Think about mountain bikes
Think about great leaders in history
Think about …