What is stakeholder engagement and why is it important? webinar, Thursday 28 June 2018. Presented by Benedict Pinches The link to the write up page and resources of this webinar: https://www.apm.org.uk/news/what-is-stakeholder-engagement-and-why-is-it-important-webinar/

1. Oxford Major Programmes Ltd
What is stakeholder engagement and
why is it important?
Benedict Pinches

2. Project Stakeholders
“A person or organisation that
is: actively involved in the
project, whose interests may be
positively or negatively affected
either by the work of the project
or the outputs from the project,
and who may exert influence
over the project or its
deliverables.” (PMBoK)
2
“Individuals or groups with an
interest in the project,
programme or portfolio because
they are involved in the work or
affected by the outcomes”
(APMBoK)

3. “A stakeholder is any group or individual
who can affect, or is affected by, the
achievement of a corporation’s
purpose.”project’s purpose.
Ed Freeman
Ed Freeman, Strategic Management: A Stakeholder Approach, 1984

4. Project Benefits
Benefit Categories
economic social environmental learning

5. time
ideas
events
Peter Checkland
a
i
m
s
fortune
Schopenhauer

6. Organisational Context

7. Out of the box…

8. Organisational Context
Frederic Laloux, Reinventing Organisations, 2014
Magic
• Self = centre of
universe
• Ritualistic
• Tribes of a few
hundred
Impulsive
• Ego = separate from
others
• Present focus
• Chiefdoms & proto
Empires
Conformist
• Newtonian cause &
effect
• Linear time line
• Civilisations &
Religions
Achievement
• More = better
• Universe is complex
clockwork
• Modern corporations
Pluralistic
• All perspectives deserve
equal respect
• Relationships > outcomes
• Family/community
Evolutionary
• Life as a journey
• Self management
• Living systems
+15,000 BC 4,000 BC10,000 BC 1680 AD 1960 AD

9. The Complexity Rope
Technology The Market
Mother Nature
Thomas L Friedman, Thank You For Being Late, 2016

10. Stakeholders cause risk
Dilbert

11. Buyers
Builders
Users
PM Team
lawyers
special
interest
groups
Government
Regulators
audit
financial
beneficiaries
negative
stakeholders
PR
designers
architects
consultants
technicians
general public
operators
support

12. Common characteristics across ‘Great’ projects
1. Involves creating a unique competitive advantage and/or exceptional value for its
stakeholders
2. Begins with a long period of project definition dedicated to defining a powerful vision
and clear need
3. Creates a revolutionary project culture
4. Needs a highly qualified project leader, unconditionally supported by top management
5. Maximises use of existing knowledge, often in cooperation with outside organisations
6. Has integrated development teams with fast problem-solving capability and the ability
to adapt to business, market and technology changes
7. Has a strong sense of partnership and pride
Dov Dvir & Aaron Shenhar, What Great Projects Have In Common, 2011

13. Measuring Success – SEFG Pages

14. Mark Elliott, Stigmergic Collaboration: a theoretical framework for mass collaboration, 2016

15. Focus andVision

16. Organisational Context

17. click
Benedict Pinches
Founder and Director
Oxford Major Programmes
Phone: +44 (0) 7956 677 483
Email: ben.pinches@oxmp.co
Twitter: @oxmp
Web: www.oxmp.co
White Paper: http://bit.ly/SEFGwhitepaper

18. This presentation was delivered
at an APM webinar
To find out more about
upcoming webinars please visit
our website
www.apm.org.uk/events