1. Content
Community
Global
Perspectives
The Premier Conference for
Training and Development
Professionals
2013
DALLAS, TX, USA
MAY 19-22, 2013
astd.org/ASTD2013Conference
Register today!
astd.org/ASTD2013Conference
For questions, contact international@astd.org ASTD 2013 International Conference and Exposition | 2

2. MAKE A DIFFERENCE IN 2013.
As business becomes more global and competitive, a key
differentiator for success will be talent. You are ultimately
responsible for ensuring the workforce is trained and ready
to meet today’s challenges.
You need to know the latest trends and best practices; the best
place to learn this and more is at ASTD 2013.
No other learning event brings together the global perspective,
expert content, and community of practitioners than ASTD 2013.
Make this the year you make a difference.
Tony Bingham
ASTD President and CEO
011391.45210
ASTD 2013 International Conference & Exposition Register Online Today at astd.org/ASTD2013Conference

3. Content THE ASTD 2013 EXPERIENCE
Community WHERE TRAINING AND DEVELOPMENT COME TO LIFE
Global
The ASTD 2013 International Conference & Exposition brings the
training and development industry to life. Every aspect of the industry
is covered for every level of practitioner, from CEO to specialist, from
dean to student.
At ASTD 2013, join more than 9,000 of your learning colleagues from
around the globe to share best practices and insights. You’ll learn
current and future trends, and find out how to apply them on the job
to get results. You’ll learn from world-renowned thought leaders, and
Perspectives
industry luminaries. ASTD 2013 will provide the tools and resources
necessary to move you and your organization forward.
Happy Anniversary, ASTD! Celebrate with us at ASTD 2013
as we mark 70 years of serving the training and development
industry. There will be special anniversary activities at the
ASTD Booth: find out about the NEW ASTD Competency
Model; reflect on ASTD’s history; make your prediction about
the future of the profession and put it in the time capsule.
Join us for this special celebration of our history, our future,
and our profession!
LOCATION, LOCATION, LOCATION
Dallas is a modern, sophisticated city that attracts visitors from
all over the world and is home to several Fortune 500 companies.
Through the years, it has become a melting pot of cultures. Dallas’
authentic arts, music, food, historic landmarks, and urban lifestyle
all contribute to the city’s makeup. With many festivals, exhibits,
events, and attractions, Dallas offers numerous opportunities to
experience and appreciate its rich diversity. Add to that some of
the best shopping in the Southwest, moderate weather, year-round
sports, and southern hospitality, and it’s easy to see how Dallas lives
up to its slogan: “Live large. Think big.”
WORLD-CLASS EXPO
The ASTD 2013 Exposition is bustling with activity. You’ll network
with peers, meet with vendors, and discover the latest products and
solutions the industry has to offer. You’ll have access to more than
400 exhibiting companies, who are eager to hear your challenges,
help you overcome them, and provide solutions that will help you do
your job better. To preview a full listing of the ASTD 2013 exhibitors,
please visit astd.org/exhibitors.
For questions, contact international@astd.org ASTD 2013 International Conference & Exposition | 1

4. THE ASTD 2013 EXPERIENCE
EIGHT CONTENT TRACKS
We’ve broken the conference down into the following tracks to
serve all your learning needs. Get the answers you need from
the tracks you want.
• Career Development includes both organizational and
individual career planning.
• Designing & Facilitating Learning covers both core and
new, innovative approaches to design and facilitation.
• Global Human Resource Development focuses on cultural
diversity, globalization, localization, and best practices
by region.
• Human Capital encompasses coaching, mentoring,
performance improvement, change management,
managing the learning function, and talent management.
• Leadership Development covers both individual and
organizational development approaches.
• Learning Technologies includes a range of core and
new approaches to using technology tools for learning.
• Measurement, Evaluation, ROI focuses on measuring the
effectiveness of all types of programs (for example, social
learning, leadership development, and so on) as well as
evaluation strategies and ROI.
• Workforce Development for non-training professionals,
this track provides tools, strategies, and best practices
for managers to develop their workforce.
THREE INDUSTRY TRACKS:
• Higher Education is directed at university faculty, deans,
and education leaders.
• Government sessions are by and for government workers
at all levels of government: federal, state, and local.
• Sales Enablement is programming for sales enablement
professionals, including sales trainers, coaches, leaders,
and executives covering best practices, thought leadership,
designing and developing, selling skills, and competencies.
2 | ASTD 2013 International Conference & Exposition Register Online Today at astd.org/ASTD2013Conference

5. ASTD PRECONFERENCE
CERTIFICATE PROGRAMS
Need skill-building to perform
better on the job and advance in your
career? Looking for solutions to your
organization’s biggest challenges? ASTD’s
two- and three-day certificate programs
can help. Our world-class content will
help you stay ahead of the curve and
prove your value to your employer. Earn
a certificate of completion to show the
knowledge you learned!
CERTIFICATE PROGRAMS INCLUDE:
Foundational Skills
• Training Certificate
• Consulting Skills Certificate
• Designing Learning Certificate
Learning Tech Skills
• Advanced E-Learning
Instructional Design Certificate
• Blended Learning Certificate
• E-Learning Instructional
Design Certificate
SHARPEN YOUR SKILLS
• Multimedia for Learning ASTD PRECONFERENCE WORKSHOPS
Professionals Certificate Preconference workshops are full and half-day programs
And Much More! with a deeper and more experiential focus on a topic.
• Measuring and Evaluating
Learning Certificate WORKSHOPS INCLUDE:
• Going Mobile: How to Design, Develop, and Implement
• Managing Organizational Apps That Truly Change Performance
Knowledge Certificate
• Applying Lean Methods to Training and Learning
Please note that workshops and certificate
programs require advance sign-up and an • Fostering Creativity Through Improvisation
additional fee.
• Add StoryPower to Your Recruiting, Training, Coaching,
and Employee Engagement Initiatives
• Mapping Out a Learning Journey for Your Leaders
• Learning Across Cultures—Implementing Your L&D
Programs Around the World
• Play to Learn: Designing Effective Learning Games
• StandOut Advantage for Individuals
• World Class Benchmarking: Seeing Success in Action
For questions, contact international@astd.org ASTD 2013 International Conference & Exposition | 3

6. KEYNOTE SPEAKERS
SIR KEN ROBINSON
Sir Ken Robinson, PhD, is an internationally recognized leader in
the development of education, creativity, and innovation. He is also
one of the world’s leading speakers, with a profound impact on
audiences everywhere. The videos of his famous 2006 and 2010
talks at the prestigious TED Conference have been seen by an
estimated 200 million people in over 150 countries. He works with
governments in Europe, Asia, and the United
States, plus with international agencies, Fortune
500 companies, and some of the world’s leading
cultural organizations. He speaks to audiences
throughout the world on the creative challenges
facing business and education in the new
global economies.
JOHN SEELY BROWN
John Seely Brown is a visiting scholar and advisor to the Provost
at the University of Southern California (USC) and the independent
co-chairman of the Deloitte Center for the Edge. Prior to that, he
was the chief scientist of Xerox Corporation and the director of its
Palo Alto Research Center (PARC)—a position he
held for nearly two decades. While head of PARC,
Brown expanded the role of corporate research
to include such topics as organizational
learning, knowledge management, complex
adaptive systems, and nano/mems technologies.
He was a cofounder of the Institute for Research
on Learning (IRL).
LIZ WISEMAN
Thought
Liz Wiseman teaches leadership to executives around the world.
She is the president of the Wiseman Group, a leadership research
and development firm headquartered in Silicon Valley, California.
Some of her recent clients include: Abbott Labs, Adobe, Apple,
Campbell’s, Dubai Bank, Gap, Genentech/Roche, Kellogg’s, Nike,
Oracle, PayPal, PepsiCo, Salesforce.com, SAP, Symantec, Twitter,
Provoking
and Yale New Haven Health System. She is the author of Multipliers:
How the Best Leaders Make Everyone Smarter,
a Wall Street Journal best seller. She has
conducted significant research in the field
of leadership and collective intelligence,
& Inspiring
and writes for Harvard Business Review
and a variety of other business and
leadership journals.
4 | ASTD 2013 International Conference & Exposition Register Online Today at astd.org/ASTD2013Conference

7. LEADERS OF THE
PROFESSION
ASTD 2013 speakers include today’s leading thought leaders
individuals who have and continue to make significant contributions
to the profession through seminal content that is used by you and your
colleagues. They continue to bring new ideas and tools to our industry.
Michael Allen
Session: Leaving ADDIE for SAM
Ruth Clark
Session: Accelerating Expertise With Scenario-Based E-Learning
Elaine Biech
Session: Build a Successful Leadership Development Program:
A Crowdsourcing Experience
Ken Blanchard
Sessions: Leading in a Worldwide Market
Trust Works: Four Keys to Building Lasting Relationships
Jane Bozarth
Session: Social Media for Trainers
Jack Phillips
Session: How Organizations Are Tackling the Challenges of
Measuring ROI
Bob Pike
Session: Creative Training Techniques: The Proven Alternative
to Lecture-Based Training
David Rock
Session: The Neuroscience of Growing Talent
Allison Rossett
Session: Mobile for Learning and Performance Support—
The Time Is Now!
Bill Treasurer
Session: Smart Moves: Best Practices in Career Risk-Taking
Michael Wilkinson
Session: The Secrets of Facilitation
For questions, contact international@astd.org ASTD 2013 International Conference & Exposition | 5

8. BENCHMARK YOUR PRACTICES
With more than 240 education sessions, you’ll have access to
more industry resources than at any other event. You’ll have the
opportunity to benchmark your practices against some of today’s
leading learning companies.
The following is just a small sample of the content you’ll have access
to at ASTD 2013.
DEVELOPING CREATIVE GLOBAL LEADERS, LESSONS FROM IBM
Robert Osmond Partner, Global Business Services, IBM
At IBM, transformational improvements are driven by leaders at all
levels. Leaders establish the vision and the strategic direction, obtain
the necessary resources, and tactically execute the plan to achieve
desired results. This session is for anyone interested in learning
how to tune their existing leadership programs or how to develop
new leadership programs that prepare and build leaders to thrive in
today’s global business arena.
HONDA GOES MOBILE: DRIVING CUSTOMER LOYALTY
Rick Kramer, National Manager, American Honda Motor Company, Inc.
Terry Coates, President, 10/10ths Development Corporation
As a global company that emphasizes environmental awareness,
Honda launched a paperless workshop initiative that has changed
the way participants think about training and has also reduced
training costs. You’ll learn how Honda supplies iPads to its learners
to use in workshop activities. You’ll see the administrative and
logistical benefits that Honda realized by moving their training
initiatives to a mobile platform.
HOW AT&T USES MULTIFACETED MENTORING
FOR TALENT DEVELOPMENT
Jeff Kudlata, Strategic Mentoring, Talent Development, AT&T
Randy Emelo, President and CEO, Triple Creek
During this interactive case study session, the speakers will discuss
the strategy, journey, and web-based process they use for mentoring.
Specific points covered will include: the vision for mentoring at AT&T;
examples of how various types of mentoring are used; and strategies
for implementation and evaluation. You will explore real-world
examples, lessons learned, and emerging techniques associated with
implementing a modern mentoring program. Moreover, you will leave
this session with ideas on how to implement a multifaceted mentoring
program in your own organization to leverage hidden talent.
6 | ASTD 2013 International Conference & Exposition Register Online Today at astd.org/ASTD2013Conference

9. LEARNING TECHNOLOGIES AT YUM: PAST, PRESENT, FUTURE
Cody Cluff, Director, Restaurant Training & HR Technologies,
Yum Restaurants International
Mary Woolf, Director, Learning Technologies, Yum!
This session will examine the implementation of new learning
technologies at Yum!, the world’s largest restaurant company. You
will learn the business drivers behind Yum!’s decision to implement
learning management tools, why they selected specific vendors, how
they implemented the systems (governance, change management,
impact on training materials), and the benefits derived from this
implementation. You will leave the session with practical tips for
implementing new learning technologies on a global scale.
MASSIVE OPEN ONLINE COURSES:
THE FUTURE OF CORPORATE LEARNING
Julia Wilkowski, Instructional Designer, Google
Phil Wagner, Instructional Designer, Google
Massive open online courses (MOOCs) are rapidly gaining popularity
both in academia and in corporate environments. Google has
experimented with MOOCs by designing and delivering several
MOOCs internally and externally. You will leave the session with
ideas for best practices (generated through community discussion)
when conducting online open courses for the public and corporate
audiences. The speakers will address the instructional design,
evaluation, community, resource, and technology considerations
for implementing a MOOC. We will set up a simulated MOOC where
participants will learn, discuss, and apply knowledge while using
online technology.
To see a full listing of speakers and sessions, please visit:
astd.org/sessions.
For questions, contact international@astd.org ASTD 2013 International Conference & Exposition | 7

10. THE INTERNATIONAL EXPERIENCE
SIMULTANEOUS INTERPRETATION*
Simultaneous interpretation will be available in three languages:
Korean, Mandarin, and Japanese.
* The interpretation services will be available for a fee.
ASTD MASTER TRAINER™ PROGRAM
FOR INTERNATIONAL ATTENDEES
May 14-17, 2013
The ASTD Master Trainer Program is a unique assessment-based
certificate offering that covers the entire process of delivering
training, including assessment, preparation, creating a positive
learning environment, facilitating learning, and evaluating learning.
Founded in theory and focused on practice and application, this
program will develop your professional capacity in this delivering
training area of expertise. Learn to deliver the most engaging and
effective training.
GLOBAL VILLAGE
Come, plan your conference experience and daily activities. The
Global Village is a great place to take a break from the hustle and
bustle of the conference, network with your colleagues from around
the world, and relax and enjoy complimentary refreshments. You can
also post messages to connect with other attendees and meet the
ASTD International Relations staff.
INTERNATIONAL ORIENTATION
An informative session on what to expect and how to get the most
from the conference.
INTERNATIONAL RECEPTION
Festive networking reception for international attendees.
NETWORKING NIGHT: A NIGHT YOU WON’T WANT TO MISS!
At Networking Night, you will have a special opportunity to attend
an exclusive event at Gilley’s, Dallas, a legendary entertainment
venue. From the moment you arrive, to the last dance at the end
of the evening, you will have the opportunity to experience a wide
variety of entertainment and network with your fellow guests.
8 | ASTD 2013 International Conference & Exposition Register Online Today at astd.org/ASTD2013Conference

11. Date Event
Thursday - Saturday
Certificate Programs
May 16-18, 2013
Certificate Programs,
Saturday
Preconference
May 18, 2013
Workshops
International
Attendee Orientation,
SCHEDULE AND PRICING
Sunday Newcomers
May 19, 2013 Orientation,
Education Sessions,
Annual Meeting
General Session,
Expo Open, JOIN ASTD AND SAVE!
Monday
Education Sessions,
May 20, 2013 Registration
International Rates ASTD Effective
+ ASTD Non-Member
Reception (USD/person) Member Period
Membership
General Session, Advanced 02/01 -
Tuesday Expo Open, Education 1,200 1,369 1,500
Rate 03/31/2013
May 21, 2013 Sessions, ASTD
Networking Night Pre-
04/01 -
Registration 1,500 1,669 1,800
Education Sessions, 05/10/2013
Wednesday Rate
Expo Open, Closing
May 22, 2013 Delegation
Session 02/01 -
Rate (5 or 1,100 1,269 1,400
05/10/2013
more)
After
On-site Rate 1,650 1,819 1,950
05/10/2013
REGISTER
Online: astd.org/ASTD2013Conference
Mail: Download the registration form online at
astd.org/ASTD2013Conference and click on the register tab.
Mail completed form to ASTD, P.O. Box 1567, Merrifield, VA 22167 USA
Fax: 1.703.299.8723 Call: ASTD Customer Care 1.703.683.8100
Wire Transfer: Please call 1.703.683.8100 for complete instructions.
INTERNATIONAL DELEGATION
The ASTD International Relations team supports and welcomes
international participants, groups, and delegations that attend the
ASTD International Conference & Exposition. With a minimum of
five paid participants, you can organize an international delegation.
Benefits include favorable pricing, invitations to special events, and
recognition at the conference. Contact international@astd.org to
arrange an international delegation.
HOTEL ACCOMMODATIONS
ASTD has a list of preferred hotels that offer special rates for
conference attendees. Reserve your hotel room early for the
best chance of getting your first choice. The housing deadline
for individual attendees is April 25, 2013. Free shuttle service is
provided from the ASTD-preferred hotels to the Convention Center.
Visit astd.org/ASTD2013Conference and click the Housing and Travel
tab to make reservations at the preferred hotels.
For questions, contact international@astd.org ASTD 2013 International Conference & Exposition

12. Exceptional
Conference
Experience
240+ Top-Rated
Education Sessions
World-Renowned Speakers
Benchmarking
World-Class Expo
Networking
Dallas, TX
The largest event in the industry
providing the most choices for
your professional development.
Make a difference in 2013.
Register today.
astd.org/ASTD2013Conference