- GFR Media is the leading media company in Puerto Rico, owning the two largest daily newspapers, El Nuevo Día and Primera Hora. It reaches 75% of Puerto Rico's adult population. - GFR Media has expanded beyond print to include digital platforms, mobile, social media, and outdoor advertising. It also operates in education, events, and location-based marketing. - The company's vision is to be the top partner for any communications strategy in Puerto Rico by utilizing its multi-platform network to connect with audiences and drive results for business partners.

1. COMPANY OVERVIEW
By: María Eugenia Ferré Rangel | Chairwoman, Board of Directors GFR Media

2. PUERTO RICO MARKET:
1
2
3
3.4 million people live in Puerto
Rico, of those, 52% are women.
The median age is 37 years. Half of
the population (53%) is 35+ and the
total population is getting older.
It’s estimated that 110,000+ people
migrate annually, mostly to the USA.
Census 2010 & recent studies that estiamtes actual population in 3.4 million in 2016..

3. Market Media Overview
28.4% (-0.2)
26.5%, (-4.1)
18.1%, (+6.1)
11.6%, (-0.9)
5.8%, (+0.7)
4.5%, (-1.2)
2.8%, (-.2) 1.6%,… 0.4%, (-.1)0.3%, (-.5)
Local TV GFR Media Radio Outdoor El Vocero Paid TV Newspaper Regional Metro Newspaper National (SJS) Magazine
Reference: Nielsen Data June 2018 versus 2017.

4. Our vision
The leading communications company for Puerto
Ricans.
Developing solutions that connect and
delight our audiences and drive results for
our business partners; powered by the
reach, brand equity, audience intelligence
and contact ability of all our media
platforms.

5. 1
2
3
The Model:
Evolves around and centered in
servicing the most effective
business to business (B2B) and
business to consumer (B2C)
solutions.
Built on 4 foundations: extraordinary
and relevant content, audience
intelligence, data mining and
analytics capabilities and
communications solutions.
Guarantees audience segmentation,
audience reach, contact ability
and results.
4
Support by our robust multi
touchpoints & ecosystem.

6. Company Overview
POPULATIONDIGITALPRINT ECOSYSTEM
GFR Media owns the
two largest daily
newspapers in Puerto
Rico (El Nuevo Día &
Primera Hora).
GFR Media reaches
75% of Puerto Rico’s
18+ population.
All GFR Media properties
have a significant digital
component with strong
web, mobile and social
media presence.
GFR Media also diversified
into education, events
and experiences and
OOH as it leverages the
assets to develop new
opportunities.

7. LOCATION
BASED
MARKETING
SMS + EMAIL
MARKETING
MOBILE
NOTIFICATIONS
DATA
INTELLIGENCE
AUDIENCE
PODCASTS
CONTEXTUAL
MARKETING
BILLBOARDS
EVENTS &
PROMOTIONS
SOCIAL MEDIA
ADVERTISING
PRINT
SHOPPERS PRINT & DIGITAL
DAILY DEALS
PLATFORMS
DESKTOP
INTELLIGENCE APPS
MOBILE
TABLETS
Our Ecosystem

8. END
100K
Daily copies home delivery
280K
Weekend copies
155K
Wednesday & Sunday copies
PH
170K
Thursday copies
155K
Wednesday & Friday copies
80%
Lights distribution

9. END PH
6.2MM
Monthly users
46.4MM
7.2K
Digital + ePaper subscriptions
3.0MM 1MM
Social media (Facebook +
Twitter + Instagram)
followers & interactions
1.5MM
Newsletter opened emails
3.9MM 44.0MM
700K
Newsletter opened emails
2.3MM 1.4MM
Social media (Facebook +
Twitter + Instagram)
followers & interactions
END PH
Monthly pageview Monthly users Monthly pageview
Social media interactionsSocial media interactions

10. Be the partner of choice for any
communication strategy in Puerto
Rico.