CleverTap is a Mobile Analytics and User Engagement Platform that redefines personalization for your app. Check out our case study with FlyRobe the leading on-demand wardrobe app in Asia.
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CleverTap - Mobile App Case Study - FlyRobe
1. FlyRobe
Mobile
App
Case
Study
Mobile
Engagement
and
User
Analy:cs
2. CleverTap
is
a
Mobile
Analy:cs
and
User
Engagement
Pla?orm
that
redefines
personaliza:on
for
your
app.
3. Flyrobe
is
a
mobile
fashion
rental
service,
your
on-‐demand
wardrobe
app
for
every
occasion;
from
brunches
to
official
lunches,
from
club
nights
to
weddings.
Challenge
Decrease
CPT
on
FB
ads
and
increase
sell
through
Solu0on
Using
CT
segmenta:on,
they
targeted
users
by
shopping
habits
–
most
engagement
customers,
added
to
car,
uninstalled
app
and
they
were
able
to
use
this
informa:on
to
decrease
cost
of
Facebook
Adver:sing
With
CleverTap,
FlyRobe’s
Cost
Per
Transac0on
for
each
campaign
was
reduced
by
10X
compared
to
the
average
CPT
of
acquisi0on
ads
ran
on
Facebook.
4. Top
Five
Success
Metric
Ques:ons
1. How
many
installs
have
I
generated?
2. How
viral
is
my
mobile
app?
3. How
many
purchases
have
users
made?
4. What
is
my
user
reten:on
rate?
5. What
is
the
most
popular
features
in
my
app?
5.
Four
Key
Mobile
Analy:cs
Tips
Always
track
user
data
and
engagement
for
your
app
• Integrate
CleverTap’s
SDK
to
track
mobile
analy:cs
and
user
engagement
performance
• Pick
KPIs
that
make
sense
for
your
target
audience
• Evaluate
your
user
behavior
and
engage
them
with
targeted
and
segmented
campaigns
• Personalize
your
user’s
app
experience
to
make
every
interac:on
unique
6. Head
of
Startup
Program,
Monica
Puchner
monica@clevertap.com
USA
Product
Evangelist,
Arkady
Fridman
arkady@clevertap.com
USA
Product
Evangelist,
Kara
Dake
kara@clevertap.com
Visit
us
at
www.clevertap.com/signup