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FlyRobe	
  	
  
Mobile	
  App	
  Case	
  Study	
  
Mobile	
  Engagement	
  and	
  User	
  Analy:cs	
  
CleverTap	
  is	
  a	
  Mobile	
  Analy:cs	
  and	
  User	
  
Engagement	
  Pla?orm	
  that	
  redefines	
  
personaliza:on	
  for	
  your	
  app.	
  
	
  
	
  
Flyrobe	
  is	
  a	
  mobile	
  fashion	
  rental	
  service,	
  
your	
  on-­‐demand	
  wardrobe	
  app	
  for	
  every	
  
occasion;	
  from	
  brunches	
  to	
  official	
  lunches,	
  
from	
  club	
  nights	
  to	
  weddings.	
  
Challenge	
  
Decrease	
  CPT	
  on	
  FB	
  ads	
  and	
  increase	
  sell	
  
through	
  
Solu0on	
  
Using	
  CT	
  segmenta:on,	
  they	
  targeted	
  users	
  
by	
  shopping	
  habits	
  –	
  most	
  engagement	
  
customers,	
  added	
  to	
  car,	
  uninstalled	
  app	
  
and	
  they	
  were	
  able	
  to	
  use	
  this	
  informa:on	
  
to	
  decrease	
  cost	
  of	
  Facebook	
  Adver:sing	
  
With	
  CleverTap,	
  FlyRobe’s	
  Cost	
  Per	
  Transac0on	
  for	
  each	
  campaign	
  was	
  reduced	
  by	
  
10X	
  compared	
  to	
  the	
  average	
  CPT	
  of	
  acquisi0on	
  ads	
  ran	
  on	
  Facebook.	
  	
  
Top	
  Five	
  Success	
  Metric	
  Ques:ons	
  	
  
	
  
1.  How	
  many	
  installs	
  have	
  I	
  generated?	
  
2.  How	
  viral	
  is	
  my	
  mobile	
  app?	
  
3.  How	
  many	
  purchases	
  have	
  users	
  made?	
  
4.  What	
  is	
  my	
  user	
  reten:on	
  rate?	
  
5.  What	
  is	
  the	
  most	
  popular	
  features	
  in	
  my	
  app?	
  
 
Four	
  Key	
  Mobile	
  Analy:cs	
  Tips	
  
	
  
Always	
  track	
  user	
  data	
  and	
  engagement	
  for	
  your	
  app	
  
•  Integrate	
  CleverTap’s	
  SDK	
  to	
  track	
  mobile	
  
analy:cs	
  and	
  user	
  engagement	
  performance	
  
•  Pick	
  KPIs	
  that	
  make	
  sense	
  for	
  your	
  target	
  
audience	
  
•  Evaluate	
  your	
  user	
  behavior	
  and	
  engage	
  them	
  
with	
  targeted	
  and	
  segmented	
  campaigns	
  
•  Personalize	
  your	
  user’s	
  app	
  experience	
  to	
  make	
  
every	
  interac:on	
  unique	
  
Head	
  of	
  Startup	
  Program,	
  Monica	
  Puchner	
  
monica@clevertap.com	
  
USA	
  Product	
  Evangelist,	
  Arkady	
  Fridman	
  
arkady@clevertap.com	
  
USA	
  Product	
  Evangelist,	
  Kara	
  Dake	
  
kara@clevertap.com	
  
	
  
	
  
Visit	
  us	
  at	
  www.clevertap.com/signup	
  
	
  
	
  

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CleverTap - Mobile App Case Study - FlyRobe

  • 1. FlyRobe     Mobile  App  Case  Study   Mobile  Engagement  and  User  Analy:cs  
  • 2. CleverTap  is  a  Mobile  Analy:cs  and  User   Engagement  Pla?orm  that  redefines   personaliza:on  for  your  app.      
  • 3. Flyrobe  is  a  mobile  fashion  rental  service,   your  on-­‐demand  wardrobe  app  for  every   occasion;  from  brunches  to  official  lunches,   from  club  nights  to  weddings.   Challenge   Decrease  CPT  on  FB  ads  and  increase  sell   through   Solu0on   Using  CT  segmenta:on,  they  targeted  users   by  shopping  habits  –  most  engagement   customers,  added  to  car,  uninstalled  app   and  they  were  able  to  use  this  informa:on   to  decrease  cost  of  Facebook  Adver:sing   With  CleverTap,  FlyRobe’s  Cost  Per  Transac0on  for  each  campaign  was  reduced  by   10X  compared  to  the  average  CPT  of  acquisi0on  ads  ran  on  Facebook.    
  • 4. Top  Five  Success  Metric  Ques:ons       1.  How  many  installs  have  I  generated?   2.  How  viral  is  my  mobile  app?   3.  How  many  purchases  have  users  made?   4.  What  is  my  user  reten:on  rate?   5.  What  is  the  most  popular  features  in  my  app?  
  • 5.   Four  Key  Mobile  Analy:cs  Tips     Always  track  user  data  and  engagement  for  your  app   •  Integrate  CleverTap’s  SDK  to  track  mobile   analy:cs  and  user  engagement  performance   •  Pick  KPIs  that  make  sense  for  your  target   audience   •  Evaluate  your  user  behavior  and  engage  them   with  targeted  and  segmented  campaigns   •  Personalize  your  user’s  app  experience  to  make   every  interac:on  unique  
  • 6. Head  of  Startup  Program,  Monica  Puchner   monica@clevertap.com   USA  Product  Evangelist,  Arkady  Fridman   arkady@clevertap.com   USA  Product  Evangelist,  Kara  Dake   kara@clevertap.com       Visit  us  at  www.clevertap.com/signup