1. FOUR KEYS
TO EFFECTIVE
WRITING

2. EFFECTIVE WRITING
• Writing on the job that is
• Carefully planned
• Thoroughly researched
• Clearly presented
• Purpose
• Accomplish a specific goal
• Be as persuasive as possible

3. QUESTIONS TO ASK
YOURSELF
• Who will read what I write?
• Identify your audience
• Why should they read what I write?
• Establish your purpose
• What do I have to say to them?
• Formulate your message
• How can I best communicate?
• Select an appropriate style and tone
Who, What, When, Where, Why, How

4. WHO IS YOUR AUDIENCE?

5. REMEMBER…
• Members of your audience will differ in backgrounds, experiences,
and needs
• How you picture your audience will determine what you say to
them
• Viewing something from the audience’s perspective will help you
select the most relevant details to provide them with

6. QUESTIONS TO ASK ABOUT
YOUR AUDIENCE
For the complete list, please see pages xx-xx.

7. ESTABLISHING YOUR PURPOSE

8. FORMULATING YOUR MESSAGE

9. THE MESSAGE
• Scope
• How much information you give about key details
• Details
• Key points you think the reader needs to know.

10. STYLE & TONE

11. STYLE & TONE
• Style
• How something is written
• Construction of paragraphs
• Length and patterns of sentences
• Choice of words
• Tone
• Expresses your attitude toward a topic