Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Digital Marketing for B2B Service Industry
1. Digital Marketing
Practicals for B2B
Service Industry
Friday, August 22, 2014 (c) Atanu Ghosh
Atanu Ghosh, BE (JU), PGDM (IIMB)
atanu.ghosh68@gmail.com
1
2. Digital Marketing Spectrum ...
Web
Search
Social
Media
MobileOnline
Marketplace
Online
Directory
Services
Email and
Surveys
Analytics
Web
1.0
Web 2.0
E-Commerce
SM
Presence
SM
Management
Web
Promotion
SM
Promotion
S-Commerce
SEO
Paid Search
Search Analytics
Social
Search
SMSContent
Mobile
App
Mobile
Commerce
B2B
b2B
B2C
C2C
Online
Directory
Online
Reviews
Email
Marketing
Online
surveys
Analytics
Big Data
Gamification
Friday, August 22, 2014 (c) Atanu Ghosh 2
3. B2B Digital Marketing
Friday, August 22, 2014 (c) Atanu Ghosh
• Focused towards Business Community
• Content and Knowledge
• Engagement - Push Content to Customers, Pull Customers to
Content
• Tools are many and easy to learn, the difference lies in
creative application of tools
3
4. Managing Your
Presence on Web
and Mobile
Friday, August 22, 2014 (c) Atanu Ghosh
Atanu Ghosh, BE (JU), PGDM (IIMB)
atanu.ghosh68@gmail.com
4
16. On Page SEO
Friday, August 22, 2014 (c) Atanu Ghosh
On Page
SEO
Meta Title
Permalink
Meta
Description
Keywords
Header
Tags
Alt
Attribute
Keyword in
Website
Content
Page
Loading
Time
16
17. Off Page SEO
Friday, August 22, 2014 (c) Atanu Ghosh
Off
Page
SEO
Back Links
from
Other
Websites
Social
Media
Presence
ArticlesReputation
Popularity
17
21. Search Engine Marketing:
PPC, PPM, CTR
Friday, August 22, 2014 Nevaeh Institute of Digital Marketing
PPC = Pay Per Click
PPM = Pay Per Mille
CTR = Click Through Rate
22. Search Engine Marketing:
Google Adwords
Friday, August 22, 2014 Nevaeh Institute of Digital Marketing
Campaign
Ad Group
1
Ad 1 Ad 2
Ad Group
2
Ad 3
• Campaign type
• Device
• Locations
• Language
• Bid Strategy
• Budget
• Keywords (Adwords)
• Description
• Image
• Links
23. Search Engine Marketing:
Defining Appropriate Adwords
Friday, August 22, 2014 Nevaeh Institute of Digital Marketing
Usage
Competition
Relevance
24. Real Time Bidding: Ad Networks
Friday, August 22, 2014 (c) Atanu Ghosh 24
25. Demand and Supply Side Platforms,
Remarketing: Ad Exchanges
Friday, August 22, 2014 (c) Atanu Ghosh 25
26. Using Social Media
Effectively for B2B
Service Industry
Friday, August 22, 2014 (c) Atanu Ghosh
Atanu Ghosh, BE (JU), PGDM (IIMB)
atanu.ghosh68@gmail.com
26
42. Google+ Advantage
Friday, August 22, 2014 (c) Atanu Ghosh 42
• Easy Visibility to Google Search Engine
• Integrated with Google Place
• Integrated with YouTube Channel
• Google Hangout
• Hangouts on Air
• Video Hangout
43. Google Hangout
Friday, August 22, 2014 (c) Atanu Ghosh 43
B2B Live Connect to Customers,
Prospects,
Employees, Stakeholders
44. Building a Digital Marketing Strategy
Web
Search
Social
Media
MobileOnline
Marketplace
Online
Directory
Services
Email and
Surveys
Analytics
Web
1.0
Web 2.0
E-Commerce
SM
Presence
SM
Management
Web
Promotion
SM
Promotion
S-Commerce
SEO
Paid Search
Search Analytics
Social
Search
SMSContent
Mobile
App
Mobile
Commerce
B2B
b2B
B2C
C2C
Online
Directory
Online
Reviews
Email
Marketing
Online
surveys
Analytics
Big Data
Phase I Phase II
Friday, August 22, 2014 Nevaeh Institute of Digital Marketing