2. The only child in his family, Andrew cook grew
up in a very country city called Perrysburg,
Ohio, which allowed him to follow his passion of
marketing and sports. His ethics and principles
are second to none. He’s been an avid sports
fan his entire life and dreams of marketing and
anchoring events in sports professionally. After
working 3 years as a brand ambassador doing
promotional work. Andrew enrolled in the Sports
Broadcasting program at Full Sail University
where he’s focused on developing broadcasting
skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Anchor
• Product Promoter
• Market Manager
Lover Archetype- I am determined
to build a relationship with my
clients. I will connect my clients to
their passion in business. Using my
skills to appeal and build a better
experience for my clients and
audience. I will get my clients
excited about their business
prospects.
Sports Broadcaster for Professional Sports Events
4. • DEMOGRAPHICS: 70% male,
35-45 years old, Predominately
White, College Educated, Located
in middle-America.
• PSYCHOGRAPHICS: Former
athletes, enjoys sports, family
oriented, educated,
• IDEAL AUDIENCE MEMBERS:Kim
Beauvais, SVP, HR and business
ops at Fox Sports, James A
Hendricks, Human Resources
executive (ESPN)
Recruiters & Hiring Managers at Fox Sports 1, ESPN, and NHL
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level communications position with the
NHL.
‣Connect with, and send a follow up
promotional email to, 32 NHL team members
on LinkedIn by December 31, 2021.
Mid Term: (2025)
• Lead a successful broadcasting campaign aimed at
expanding NHL network viewership ratings.
‣Expand year-over-year NHL network ratings by
30% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a Sports Media Channel that expands on all
sports. Creating and hiring up to 25 more workers to
ensure the success of the channel and create
experience for students who just graduated college.
This will allow the graduates to gain and earn
experience while being paid.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 65%
Adobe audition, 55%
Critical thinking. 50%
Public Speaking 80%
SOFTHARD
Microsoft office 30%
Web Browser software 70%
Active Listening 40%
Public Speaking 60%
SOFTHARD
7. I help
Professional sports events and
organizations increase tv ratings by
entertaining and bringing authenticity and
passion to their broadcasts and events.
PROMISE
8. CREDENTIALS
Work Experience:
• 3 years as brand ambassador
• 3 years in sportscasting
Education:
• IT from ITT Tech
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:
• Best sports reporter in Wood County in
2017
9. COMPETITION
Troy Aikman
Industry Experience:
• Fox Sports Analyst
Education:
• University of California , Los Angeles
Noteworthy Experience
Skills and Proficiencies
Andrew Cook
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, no headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Poor, 10 out of 100
Industry Experience:
• 2 years podcasting with Sports Against
the Odds
Education:
• Current student enrolled in Sportscasting , B.A. at Full
Sail University
Leadership Experience:
• Team lead with 2020 Companies
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections , banner image customized ,
professional headshot, detailed summaries throughout
profile with no content pieces, no articles published,
sporadically active on personal social media accounts,
url customized
• Grade: Average, 75 out of 100
10. COMPETITION
Ben Meyers
Industry Experience:
• ~1 year producer experience, 8
months coordinator and Sports
Brands Partnerships at Fox Sports
Education:
• Sports management , B.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Leadership- 22 endorsements
• Social Media - 21 endorsements
• Event Planning - 16 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, No
recommendations, notable volunteer work, URL is
customized, premium membership
• Grade: Good, 80 out of 100
Industry Experience:
• 2 years podcasting with Sports Against
the Odds
Education:
• Current student enrolled in Sportscasting , B.A. at Full
Sail University
Leadership Experience:
• Team lead with 2020 Companies
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections , banner image customized ,
professional headshot, detailed summaries throughout
profile with no content pieces, no articles published,
sporadically active on personal social media accounts,
url customized
• Grade: Average, 75 out of 100
11. BRAND POSITION
Demonstrating relentless work effort and
knowledge of sports and broadcasting.
Andrew has been changing the podcasting
and broadcasting field in a major way. He
uses motivation when doing his broadcasts.
ANDREW “COOKIE” COOK
Andrew earned the nickname
cookie in middle school due to
his last name being Cook
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Broadcasting Conference
‣ June 19 - 21 | New York, NY
• American Sportscasting Association (ASA)
‣ Membership | First Chapter
Digital Marketing
• Primary Content: est. podcast called “The boys talking boys”;
15 min. episodes telling sporting news, stories of sports stars;
1 episode per week; host and syndicate through iTunes
• Primary Tools: FB and Twitter - promote podcast through
Facebook live promo videos; LinkedIn - network with industry
pros and Podcasting pros
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase Sportscasting knowledge and
embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Broadcasting pro with at least 25
yrs of experience in sports industry; family man that
has good work ethic Feb. 2020
Formal Education
• Complete Sports Casting B.A. by expected graduation
date in 2022
Technical Skills
• Adobe creative suite Dec. 2019
• Microsoft office June 2019
• Garageband May 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Nov. 2019
• Public speaking - Nov. 2019
14. Andrew cook
You know how the quality of sports
broadcasting has been gradually declining over
the past 15 years? Well, What I do is motivate through
my broadcasts that entertain my audience and also increase their
knowledge of sports. In fact, after spending three years as a brand
ambassador and promotions specialist , I gained experience dealing with
the national media. I am authentic and honest. Not afraid to be controversial
when needed, I am a straight shooter.
“
15. REFERENCES
Meyers, B. (2020). Ben Meyers LinkedIn
Profile. Retrieved June 23, 2020, from
https://www.linkedin.com/in/ben-
meyers/
ONETOnLine.org. (2019). Summary
Report for: 15-1199.10 - Search.
Sportscasting Retrieved June 23, 2020,
from https://www.onetonline.org/link/
summary/27-3011.00
Aikman T. (2020) Troy Aikman Linkedin
Profile. Retrieved June 23, 2020
fromhttps://www.linkedin.com/in/troy-
aikman-7623577/
