1. DESIGN TO BE DİFFERENT Mürüvvet PEKŞEN

3. Enteringtheemotionaleconomy

4. Differentwaystodifferentiate

5. Embracingemotionseverywhere

7. Morefear

8. Morefreedom

9. Moreresponsibilities

10. Moreproducts

11. Moreservices

12. Morecompetition

17. Productshavebecomeincreasinglyhomogenous.

18. Successdepends on ourability (tocombineandrecombinethingsintosomethingthat is desirable)

21. Differentiation is vital. Offeringdifferentthings in differentwaystodifferentpeople Differencewasbased on location Differencewasbased on technologicalinnovation Organizationalinnovationsgaverisetonewtemporarymonopolies Pursuedmanagementfadsandfashionswithincreasingzeal DİFFERENT WAYS TO DİFFERENTİATE

22. Short –livedYoumay be one step ahead, but theotherswillsooncatchup

23. ENTERING THE EMOTIONAL ECONOMY Ifbeinggood is no longerenough, there has to be a betterway, a moreoriginalroutetodifferentiation. Devolopingsensationalstrategieswhichembrancetheemotions, andcapturetheattention of consumers. Ethicsandaesthetics, feelings, andfantastics, havelittleto do withlogic, but everythingto do withaffection, intuition, anddesire.

24. Emotionsandimagination

25. INFINITE INOVATİON Thenewgame is infinite Design is subjective Design is evenimportant

26. EMBRACING EMOTİONS EVERYWHERE Design is fact of life andallembracing Theevolution of retailstores Business is increasinglyfashiondriven.

27. HOW TO MAKE DESİGN WORK FOR YOU TheCriticalcomponentsandsources of competitiveadvantagemust be turnedinto a smallthingforallpeople in theorganization.

28. HOW TO MAKE DESİGN WORK FOR YOU 1- Build an organizationaltribe 2-Extendthetribebiographically 3-Identifyandinvolveeindividuals 4-Replacetherationalwiththeemotional

29. Design is personal Design-drivencompaniesrequirestrongcultures. Building an organizationaltribe

30. Theyare global of people -no matterwheretheywereborn- -Valuesandattitues Extendthetribebiographically

31. A productintroducespeoplethatown it Theywantproduct in respectsare as unique as theirownfingerprints. Companiesmustcustomize – thenstillfurther Nichesarebecoming ever smaller Onetoonedesign Identifyandinvolveindividuals

32. Fourways in whichyou can communicatewithpeople -Reason -Affection -Intuition -Desire Replacetherationalwiththeemotional