Agility brings clarity on how to best use analytics in organizations. Here are a few do's and don'ts

1. Agile Analytics
Atif Abdul Rahman
Advisor – Customer Analytics, STC
24th May, 2016
Discovering Expectations

2. “Culture eats
strategy for
breakfast”
Peter Drucker

3. Saeed

5. Saeed

7. 23rd April, 2013 on Associated Press Twitter Account:
Breaking: Two explosions in the White House and Barack Obama is injured.
In 2 Minutes:
$136 Billion
S&P 500

8. Functional Ecological
Matrix Committees

9. Functional Ecological
Matrix Committees

10. Functional Ecological
Matrix Committees
What is your
organization’s
Decision Map?

11. Functional Ecological
Matrix Committees
What is your
organization’s
Decision Map?

13. EveryData: John Johnson and Mike Gluck

14. EveryData: John Johnson and Mike Gluck

15. EveryData: John Johnson and Mike Gluck

16. EveryData: John Johnson and Mike Gluck

17. EveryData: John Johnson and Mike Gluck

18. EveryData: John Johnson and Mike Gluck

19. EveryData: John Johnson and Mike Gluck

20. EveryData: John Johnson and Mike Gluck

21. EveryData: John Johnson and Mike Gluck

22. EveryData: John Johnson and Mike Gluck

23. Data Skills?

24. Beginning of the project
vs End of the project
Expectations
Knowledge
Investments
Infrastructure

26. Agility is learning by doing,
planning in constraints,
empirical and collaborative

27. Minimum
Viable Insight
to take that
Decision & Act

28. SECI Model: Takeuchi and Nonaka

29. Iterations don’t reveal the
solutions as much as they
help refine the questions

32. Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration N
• First time a lot of
experiments must
be undertaken
with variations
• Clearly irrelevant
experiments will
filter out
• The problem
statement starts
to become more
prominent
• Potential close
solutions are in
sight
• Winning recipes
are converged!
Growth Hacking: A Series of Nudges to reach the best questions (and solutions)

33. 33
Science is Agile by Design
There is a thing called Gravity
Gravity warps space and time
Gravitational Waves are Real
Refinements of
understanding takes
place in increments

34. Call to Action