Course Title: Business Communication presentation Topic: KFC (Bangladesh)

1. SUBMITTED BY:
MD. TERBEN HOSSAIN 141011119
MD. FARHAD REZA 141011204
ATIKUR RAHMAN 141011025
SHAHEDA AROBE 141011083
MD. AL-AMIN 141011011
Kentucky Fried Chicken

2. History Of KFC
 Introduce
 Founder of KFC
 History of KFC

3. KFC at Bangladesh
 First introduce in Bangladesh
 Branches
 Locations

4. Environment of KFC
 Owner
 Employee
 Consumer
 Government
 Competitors
Internal External

5. Uniqueness of the firms
There are some unique qualities in KFC which make the
firm different from others. They are:
 High quality product
 Assurance of purity
 Customer loyalty
 Unique taste
 Customer care
 Employee loyalty
 Secret recipe
 Popular among young generation
 Faith and trust of people

6. SWOT ANALYSIS OF KFC
 Strengths
 KFC is a most identifiable brand in chicken/fried
food.
 It has the strong location, store management and
motivated work force.
 Weaknesses
 Lack of knowledge about their customer
 KFC isn’t innovative because, it serves only the
chicken products to the customer. It doesn’t offer
new or different products.

7. SWOT ANALYSIS OF KFC
 Opportunities
 Increasing demand for food stuff eaten outside the
home.
 Diversify into other fast food and meals.
 Threats
 KFC is a facing strong competition from its
competitors, such as BFC, FFC, Shawarma House.
 Increasing number of health conscious consumers.

8. Food Qualities Of KFC
 They use a secret recipe to make their chicken tasty
and crispy
 Delicious and well liked recipes
 All foods are very nutritious
 A satisfying feast of hearty, mouth watering food
specially prepared with the secret recipe
 Generous portions of fresh, succulent side dishes

9. Food Items & Price
NAME PRICE/UNIT
Pepsi Tk ৳240.17 / 2 Liters
7up Tk ৳240.17 / 2 Liters
Bun Tk ৳73.00 / 1 Bun
Fries Tk ৳156.95 / 1 Large
Coleslaw Salad Tk ৳142.35 / 1 Large
Fried Chicken Tk ৳266.45 / 2 Pieces
Burger - Chicken Zinger Tk ৳288.35 / 1 Burger
Burger - Hot Zinger Tk ৳302.95 / 1 Burger
Burger - Veggie Feast Tk ৳251.85 / 1 Burger
Snack box (1 pc chicken + fries) Tk ৳204.40 / 1 Box
Zinger meal (1 x burger+ fries+ drinks) Tk ৳448.95 / 1 Meal
Hot Zinger meal (burger+ fries+ drinks) Tk ৳456.25 / 1 Meal
Boneless Chicken strips with dip Tk ৳478.15 / 6 Pieces
Hot Wings Tk ৳346.75 / 6 Pieces
8 Pieces Chicken Bucket (Hot & Crispy) Tk ৳1018.35 / 1 Bucket
12 Pieces Chicken Bucket (Hot & Crispy) Tk ৳1529.35 / 1 Bucket
8 Pieces Chicken Bucket (Fiery Grilled) Tk ৳1091.35 / 1 Bucket
12 Pieces Chicken Bucket (Fiery Grilled) Tk ৳1602.35 / 1 Bucket

10. Recent Problem
 Perception that KFC food price is very high
 Poor transportation and storage infrastructure
 Lower quality agricultural products
 Lack of cultural & economic activists
 Non-conformity with food products regulation
 High production cost comparing to the competitors
companies

11. Findings
While doing this report, as we have done a research on
KFC we get familiar with some of the problems of
the company.
 High price
 Limited choice
 Lack of special offer

12. Recommendation
In the findings we have mentioned a number of
problems about KFC in Dhanmondi. Here are our
recommendation about solving the problems. They
should try to –
 Reduce their price a little bit
 Increase their number of branches
 Offer home service to the customers
 Offer happy price menu occasionally
 Offer different flavor of fried chicken

13. Conclusion
 We have talked about a famous food brand- KFC in
Dhanmondi, Bangladesh.
 Here we also talked about their background,
environment, competitors etc.
 We also made a SWOT analysis.
 We also find out some of their recent problems and
made recommendation.

14. THANK YOU.