1. Team DeLorean Intern Proposal Kim Douglas Nate Goldman Jillian Makos Lauren Tilden Angela Tisone Kevin Wang Andrew Wynschenk

2. AGENDA the a&g story partners why philanthropy? current owned media the competition problems & objectives the BIG idea strategy & executions goals & solutions concluding remarks

3. THE a&g STORY innovation culture DNA philanthropy collaboration work relationships values community what's next? development Philosophy morality independent giving back cohesion fearless advertising no limits forward-thinking creativity journey inspiration

4. OUR PARTNERS

5. COMMON VALUES The next generation of youth Creative & strategic thinking Knowledge, expansion & innovation Diversity & the power of community

6. WHY PHILANTHROPY? http://www.coneinc.com/files/2010-Cone-Cause-Evolution-Study.pdf

7. CURRENT OWNED MEDIA

8. CURRENT OWNED MEDIA Since JANUARY 2011, 576page views BUT…. that’s only 0.45% Of the past 40 Facebook posts made by a&g, only ONE involved philanthropy Of the past 40tweets from a&g, Z E R Oinvolved philanthropy It’s #18 according to page views. *Google Analytics Not to mention…

9. THE COMPETITION Employee support via social Little philanthropy work visible No promoted efforts $2M in 2010 in “sweat equity” Largely social promotion Ad Age coverage No promoted efforts Promoted on website No promoted efforts Little showcased on website Spotlight on diverse employees The Care Awards No promoted efforts Written annual report ‘Hours for Good’ No promoted efforts

10. WE SEE AN OPPORTUNITY.

11. ZERO-ING IN

12. THE BIGIDEA

13. you forward thinking about giving back.

14. executions

15. DIGITAL BREAKDOWN

16. SPOTLIGHT: THE HUB

17. INFOGRAPHIC

18. INFOGRAPHIC

19. VLOG Dynamic Content Employee blogs Employee vlogs Why? Helps a&g by promotingthe humanistic side of our agency’s brand Helps employees by providing a space to showcase the causes they care about

20. VLOG

21. EXPLORE Want to help?

22. EXPLORE BY ORGANIZATION Semi-static content Easy access for those who know which organization they want to work with or learn more about RSS feeds Partner highlights About Objectives Link to site

24. EXPLORE BY PEOPLE Curated space Mix of media (blog posts, links, etc.) Spotlights ongoing employee efforts Encourages employee participation Drives engagement through social media Provides humanistic element

26. SOCIAL Current strategy “If we post it, they will see” Partnering organizations’ news a&g efforts Employee content Walking the fine line

27. 50/50 INITIATIVE Crowdfunding a project Matching donations Executions Owned media Crowdrise Benefits Support community service Support a&g employees Increased traffic to owned media Publicity & press

28. 50/50 INITIATIVE

29. ADDITIONAL PROMOTION Capitalize on new partnership with Ad Age

30. SOLUTIONS Eliminates confusion surrounding selection of charities to support Incorporate philanthropy into the a&g brand Encourages employee & company collaboration Goals Continue to cultivate our relationship with Ad Age, Boston Business Journal, etc. Provide more resources for employees’ philanthropic efforts Increase visibility for a&g’s philanthropic efforts