The Analytics Impact Index is a new global benchmarking study that reveals analytics leaders see 60 percent more profits than the laggards. Melbourne Business School and A.T. Kearney have created the Analytics Impact Index to determine analytics’ potential impact on a company’s profitability and identify the areas that hold the largest opportunities for improvement.

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The Untapped
Value of
Analytics

2. Only 8% of
companies are
extracting the
full potential
of analytics.
The Untapped Value of Analytics Read full report

3. What is analytics
really worth
and how can
companies
best extract
that value?
The Untapped Value of Analytics Read full report

4. The 2018 Analytics Impact
Index helps organizations
understand:
1. the impact of analytics
on the bottom line
2. the capabilities required
to extract the most
value from analytics
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5. The Untapped Value of Analytics Read full report
Two complementary indices are used to measure
analytic practices and profit
1.
Maturity
Index
2.
Impact
Index
Assessment of
analytic practices
and processes
Assessment of
return of analytics
as a proportion
of total profit
Holistic
assessment
of analytics
in terms of
both perfor-
mance and
profit

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This annual benchmark report has wide geographic,
industry and company-size coverage
Industry coverage
12 industries
Top three: Consumer goods and services: 21%
Technology: 14%
Healthcare: 14%
Executives
More than 400 respondents
C-suite: 43%
Directors: 17%
Managers: 28%
Company size
Median revenue: $1 billion
Revenue range: $1.5 million to $247 billion
Americas
15%
Europe, the Middle
East, and Africa
23%
Asia
Pacific
62%

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Strategy and
leadership
Culture and governance
Talent and skills Data ecosystem
The index uses
four dimensions
to comprehensively
measure analytics
maturity of a firm

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Participants are benchmarked and categorized
into four stages of maturity
10%
Laggards
Followers
Explorers
Leaders
46%
36%
8%

9. Analytics leaders
excel across all four
dimensions:
1. Strategy and leadership
2. Culture and governance
3. Talent and skills
4.Data ecosystem
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More mature companies see a greater financial
impact from analytics
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
0
Laggards Followers Explorers Leaders
Impact
Maturity

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Laggards could increase profits by ~60%
if they embraced analytics like leaders
+60%
Laggards
Followers
Explorers
Leaders
+55%
+15%
Base case

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The index identified the positive and negative
drivers of value
1. Strategy and leadership
2. Talent and skills
3. Culture and governance
4. Data ecosystem
Leadership and strategy have the
strongest positive effect on profit.
Having the skilled talent and
the right organization structure
is a key driver of profit.
Culture is also a key
driver of analytics
Companies that spend too much money
on their data ecosystem without strategic
leadership tend to have lower profit than
firms with strategic leadership guiding the
use of technology. Twenty-two percent of
companies investing above average in data
ecosystem, lack a leadership team.
Driversof
success
Barriersto
success

13. A.T. Kearney is a leading global management consulting firm with offices in 40 countries.
Since 1926, we have been trusted advisors to the world’s foremost organizations. A.T. Kearney
is a partner-owned firm, committed to helping clients achieve immediate impact and growing
advantage on their most mission-critical issues. For more information, visit www.atkearney.com.
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Learn more about the
Analytics Impact Index
The Untapped Value of Analytics