Getty ImagesThe FA Cup, won by Arsenal this weekend, has a new sponsor for the 2015/16 season. See A...

1. The most important stories in advertising, June 1
Getty ImagesThe FA Cup, won by Arsenal this weekend, has a new sponsor for the 2015/16 season.
See Also
Inside Traffic Group, the little-known company entangled right at the heart of the FIFA corruption
scandal

2. The 10 most valuable brands in the world
World Cup sponsor Visa warns FIFA it could jump ship
Good morning! Here's everything you need to know in the world of advertising today.
1. Around $25 billion in media money is currently up for grabs. So many big advertisers have called
media agency reviews in recent months that it is being dubbed "Mediapalooza 2015."
2. The story of Nike, the Brazilian national football team and $40 million paid into a Swiss bank
account. It looks as though the sportswear company may have been dragged into the alleged FIFA
corruption scandal. Nike denies any wrongdoing.
3. A new trend in underwear could spell trouble for Victoria's Secret. Women are increasingly
abandoning sexy underwear.
4. Emirates has become the new sponsor of the FA Cup. The deal will see England's domestic club
football competition renamed The Emirates FA Cup from next season, The Drum reports.
5. Budweiser has become the first alcohol brand to advertise on Snapchat. The ads are age-gated so
only users 21-years-old or older will see them, Adweek reports.
6. Tons of KFC customers hate the company's new TV ad. But KFC's CEO is thrilled.
7. Abercrombie Fitch is giving up on teenagers. The brand didn't mention the word "teenager" or
"teen" once during a recent earnings call with investors, instead it said it is working to attract a
broader target market.
8. Here's a look at the massive sponsor contracts FIFA could lose. Every one of FIFA's major
sponsors has criticized world football's governing body, except for Russian energy giant Gazprom.
9. Kellogg has dialed down its ad spend on Google's properties, including YouTube. According to
AdAge, the food company is reducing spend due to Google's restrictions on using third-party
measurement tools.

3. 10. Tech firms are pulling top talent away from ad agencies. The Wall Street Journal reports on how
creatives are being lured away from adland by the flexibility of startup culture.
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