Atmel reached out to SupplyFrame for help in cracking the code to get through to engineers researching security solutions. Together they determined SupplyFrame’s IPO display ad was the answer. As one of the industry’s best-performing ad products, Atmel knew they could trust SupplyFrame IPO to reach and influence electronics engineers around the globe. Atmel’s goal was to bring a large number of targeted visitors to their security campaign landing page. Together with Atmel, SupplyFrame tested and optimized two creative units with thirteen total variations. SupplyFrame leveraged proprietary data and experience to design ads and develop calls-to-action that would urge engineers to click, resulting in the high-intent traffic Atmel desired. SupplyFrame’s top-performing IPO ads were key in bringing widespread attention to Atmel’s CryptoAuthentication product line. IPO proved effective at referring global electronics engineers to a page where they could learn more about Atmel’s CryptoAuthentication products and actively enter Atmel’s design win funnel. The SupplyFrame IPO ad portfolio exceeded Atmel’s campaign goal CTR as well as the industry average for display ads. As a result of this success, Atmel continues to be strong partner and has increased the number of campaigns running with SupplyFrame. For more information, please visit www.atmel.com or www.supplyframe.com.

1. C a se S t udy
SupplyFrame Helps Atmel Unlock Demand for
its CryptoAuthentication Security Devices
Atmel Keys In on Engineers Researching Security Apps with SupplyFrame IPO Ads
B a ck g ro u n d
Atmel leads the global electronics industry with next-level solutions in indus-
trial, consumer, security, communications, computing, and automotive markets.
Founded in 1984, it’s compiled one of the industry’s broadest portfolios of tech-
nology IP. Atmel headquarters is in San Jose, CA, USA, and the company currently
employs approximately 5,100 worldwide. Corporate net revenue in 2012 reached
USD $1.43 billion.
T h e C h a l l e n g e
Atmel needed the key to unlock global demand among design engineers for its
CryptoAuthentication product range of leading edge security and authentication
solutions. They started by developing content and building a landing page on
Intellectual Property protection that featured white papers, videos, datasheets,
and a webinar signup. It was time to bring interested engineers to this powerful
page, so Atmel sought an advertising solution that could deliver a high volume of
motivated visitors.
T h e So l u t io n
Atmel reached out to SupplyFrame for help in cracking the code to get through to
engineers researching security solutions. Together they determined SupplyFrame’s
IPO display ad was the answer. As one of the industry’s best-performing ad products,
Atmel knew they could trust SupplyFrame IPO to reach and influence electronics
engineers around the globe.
Atmel’s goal was to bring a large number of targeted visitors to their security
campaign landing page. Together with Atmel, SupplyFrame tested and optimized two
creative units with thirteen total variations. SupplyFrame leveraged proprietary data
and experience to design ads and develop calls-to-action that would urge engineers
to click, resulting in the high-intent traffic Atmel desired.
Customer
Atmel
Challenge
Drive awareness of Atmel’s
CryptoAuthentication
product range
Solution
IPO display ads, tested
and optimized in two
creative units
CTAs guided engineers to
campaign landing page
Results
Exceeded campaign goals
for high-intent referrals
7,700 visits on nearly
240,000 impressions
Impressive conversion rate
for landing page content

2. Western US
Susan Jones
tel: +1 (415) 971-4975
Midwest US
Andrew Schwarz
tel: +1 (214) 542-4515
Eastern US
Steven Wirth
tel: +1 (732) 780-5248
Inside Sales
Peter Chaparas
tel: +1 (626) 793-7732
EMEA Sales
John C. Waddell
tel: +44 (0) 208-312-4696
Germany, Austria, Switzerland
Marcus Plantenberg
tel: +49 (0) 89-5507-9909
APAC Sales
Todd Christenson
tel: +852 6380-3049
APAC Account Manager
Carmen Ho
tel: +852 9802-7179
Japan Sales
Hideyuki Yamamoto
tel: +81 90-8773-0880
APAC Sales
Maggie Gao
tel: +86 1360-139-7893
APAC Account Manager
Linda Yang
tel: +86 010-6296-7005
www.supplyframe.com
Headquarters: +1 (626) 793-7732
Vice President, Worldwide Sales
John F. Schirmer
tel: +1 (415) 963-2594
R e s u lt s
A variety of metrics were tracked* for Atmel’s
three-month IPO campaign: landing page visits,
sample requests, downloads (datasheets, white
papers, etc.), and sales leads. The results were
exciting. Atmel’s ads logged 240,000 impres-
sions over the course of the campaign and sent
nearly 7,700 researching engineers to Atmel’s
security landing page where they engaged with
Atmel’s content, downloaded information, and
ordered product samples.
*Tracked via Google Analytics
Ta k e a w ay s
SupplyFrame’s top-performing IPO ads were key in bringing widespread attention to Atmel’s CryptoAuthentication
product line. The IPO campaign proved effective at referring global electronics engineers to a page where they
could learn more about Atmel’s CryptoAuthentication products and actively enter Atmel’s design win funnel.
The SupplyFrame IPO ad portfolio exceeded Atmel’s campaign goal CTR as well as the industry average for
display ads. As a result of this success, Atmel continues to be strong partner and has increased the number of
campaigns running with SupplyFrame.
IPO Advertisement
Atmel Landing Page