This week, we sat down with @douglaskarr to discuss call-to-actions during our #AtomicChat. Featuring contributions from @di_wo, @jlsachs, @ClaireSMBB, @irahaberman, @wakefly and @LindsayFultz.

1. october 20, 2014
Effective
Call-to-actions
Hosted By: special guest:
@Atomic_reach @Douglaskarr
What is a call-to-action?
Douglas Karr @douglaskarr
A call to action is text, link, image that provides readers with a way to do
business. #atomicchat
Diana Wolff @di_wo
Whatever spurs the reader to click, call, or create some kind of conversion.
#atomicchat
Jeanne Sachs @jlsachs
To me it’s the way you communicate the response you are looking to achieve from
the communication with your audience #atomicchat
Should everything have a call-to-action?
Douglas Karr @douglaskarr
Not directly. If you’re always selling, it’s untrustworthy.
Claire Crossley @ClaireSMBB
I don’t believe you need a cta for everything but do think everything needs
purpose; learning or sharing for ex. #atomicchat
Ira Haberman @irahaberman
Don’t overdo the CTAs and confuse your audience. One message, one CTA.
Otherwise “uh what do I click on....” #atomicchat
Where are good areas to place CTAs
within your blog posts?
Diana Wolff @di_wo
The best I’ve seen offer lots of juicy content - images right, links between
paragraphs, more info at the bottom. #atomicchatt
Wakefly @wakefly
Directly in the copy! Tell your audience how the content benefits them (learn how,
explore the, discover why...) #AtomicChat
Douglas Karr @douglaskarr
#CTA Remember the F-Layout of eye-tracking
What language/wording works for CTAs?
Douglas Karr @douglaskarr
#CTA perform well with a benefit, command, urgency #atomicchat
Douglas Karr @douglaskarr
#CTA Put the person in the conversation - you, my, our (YOU taught us
that!)#atomicchat
Wakefly @wakefly
Direct but not demanding. Explain why you’re doing your audience a favor
#AtomicChat
Douglas Karr @douglaskarr
#CTA Always choose benefits over features - what are THEY going to get out of
it? #atomicchat
What will not get clicks?
Douglas Karr @douglaskarr
#CTA Loser Features over benefits always lose #atomicchat
Douglas Karr @douglaskarr
#CTA Loser Bragging over talking about you customers or clients #atomicchat
Wakefly @wakefly
Spam, desperation, and repetitive/late content all hurt your digital reputation
#atomicchat
The Middle Child @LindsayFultz
Offer diff CTA’s for diff segments, ex tap influencers & give em their own promo.
Run engagement/conversion CTA’s alongside#atomicchat
Douglas Karr @douglaskarr
#CTA Loser No value to the viewer #atomicchat
Douglas Karr @douglaskarr
#CTA Loser A BIGGER logo instead of BIGGER value #atomicchat
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