3. www.treacyinfo.com
Interesting Stats*: Facebook
• An average Facebook users has 130 friends.
(AllTwitter)
• Facebook hosts 42 million "Pages" with 10 or
more likes. (Jeff Bullas)
More than 1 million websites have integrated
with Facebook in various ways. (Uberly)
• 80 percent of social media users prefer to
connect with brands through Facebook.
(Business2Community)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
22. www.treacyinfo.com
Add a Cover…
• 851 pixels wide and
315 pixels tall
– Or must be at least
399 pixels wide
• Rules:
– No prices or specials
– No contact info
– No urging to like
• GraphicRiver.net
25. www.treacyinfo.com
Facebook Tech Talk
• Tell people about
your FB page
– Tell FB friends
– Send out an email with
a link
– Post a link on your
web site
– Mention it everywhere
– Get e-fluencers to talk
about you
www.facebook.com/pages/create.php
28. www.treacyinfo.com
Strategy for a Facebook Page
• Have a plan
• Automate when possible
• Work together
• Serendipity
"it's almost 30x easier to get into Harvard
than it is to get into Facebook's news
feed." - Infographic from PostRocket
30. www.treacyinfo.com
What do you?
• People want to connect
– How do people connect
with you?
• People want to get
worthwhile info
– What info do you have?
• People want to share
worthwhile info
– What info do you have
that sharable?
39. www.treacyinfo.com
Pay Attention and React
• People want to know about the inside stuff
• Watch what folks in the area and industry
are talking about and post accordingly
• Use the weather!!
42. www.treacyinfo.com
Click on Image to Tag
• Tag – add links to people
• Add Location
• Edit – add comments,
description…
• Options – change
direction, make profile,
delete
• Share
• Like
44. www.treacyinfo.com
Change Posts on Timeline
• Edit
– Pin to Top
– Hide from Timeline
• Remove
• Highlight means post
to take up double
width
45. www.treacyinfo.com
Timeline
• Left column
• Generally includes
your posts
• Includes interaction
with posts
• Right column
• Includes fiends who
are fans
• Includes recent
activity
– Such as likes
• Includes posts from
others
46. www.treacyinfo.com
Surf like a Profile
• Now you can
interact on
Facebook as a
Page
• Just know who
you are before
you comment!
47. www.treacyinfo.com
Random Facts
• Marketers (59%) use SM 6+ hours per week
• SM has a 100% higher lead-to-close rate
than outbound marketing.
• 80% of US social network users prefer to
connect to brands through Facebook.
• Age 25 to 34, at 29.7% of users, is the most
common age demographic.
48. www.treacyinfo.com
Random Tips
• The best time for engagement? 8 pm
• Auto-posting to Facebook decreases likes
and comments by 70%.
• Highest traffic occurs mid-week between 1 to
3 pm.
• On Thurs and Fri, engagement is 18% higher.
• 50% of 18-24 year-olds go on Facebook
when they wake up.