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Tasks: 1.) Outline the current business model strategy of your case study business applying the
framework of Baden-Fuller and Mangematin 2013. 2.) To what extent is the current business
model sustainable? And 3.) How could the business model be changed/reconceptualised to make
it substantially more sustainable (i.e. we are not looking for incremental change)?

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  • 1. Tasks: 1.) Outline the current business model strategy of your case study business applying the framework of Baden-Fuller and Mangematin 2013. 2.) To what extent is the current business model sustainable? And 3.) How could the business model be changed/reconceptualised to make it substantially more sustainable (i.e. we are not looking for incremental change)?