Mc D,Mayur Vihar Phase 3,(Ravish Roshan,9968009808)

STUDENT- PGDM INSTITUTE OF MANAGEMENT STUDIES, NOIDA ,[object Object],[object Object],(mail ur comments, please)

CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objective of the presentation McDonald’s is the market leader in fast food industry. The aim of this presentation is to get an insight of the frequency of New Product Introduction in Mc Donald’s and to find that whether customers are aware of new products in time and the source of information of new product introduction. The aim is also to find out the factors that make customers try new products. And for what extent the customers satisfied.

Fast food industry profile ,[object Object],[object Object],[object Object]

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Profile of company and its objective Founded: May 15, 1940 in San Bernardino, California (USA) Founder: Dick and Mac McDonald Headquarters: Oak Brook, Illinois, USA No. of locations: 31,000+ worldwide[20] Key people , corporate founder: Ray Kroc Vice Chairman/CEO: Andrew J. McKenna Sr. Chairman: Jim Skinner president: Ralph Alvarez COO UK CEO: Steve EasterBrook Vice CEO and COO: David Fairhurst

Achievement of McDonald at glance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Products in Fast Food ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Number of Restaurants Country 2006 1998 USA 12804 11,368 Europe 5,460 2,597 Asia Pacific 6,260 2,735 Latin America 1,510 584 Canada, Middle East And Africa 1,665 1,105 Other 1,008 0 Total 28,707 18,299

Vision of Mc Donald McDonalds Vision is to dominate the global food service industry. Global dominance means setting the performance standard for customer satisfaction and increasing market share and profitability through successfully implementing convenience value and exception strategies.

Mission of McDonald ,[object Object],[object Object],[object Object],[object Object]

Goal of the McDonald ,[object Object],[object Object],[object Object]

RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frequency of new product development Frequency of new product development was taken on bases of the survey done and on opinion of the surveyed persons as to what they think about the frequency of introduction of new product by mcdonald’s

Recent change in products of McDonald’s Study of recent changes was done by asking surveyed person about what they think is the latest change in the products of Mcdonald’s and is depicted in graphical form according to their idea about recent change.

Survey Analysis of surveyed persons as to how they find out about new products and change in products already present, what was there frequency of visit to McDonald’s, what was their age group etc. was also made to make referential analysis.

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strength ,[object Object],[object Object],[object Object],[object Object]

Weakness ,[object Object],[object Object]

Opportunity ,[object Object],[object Object]

Threats ,[object Object],[object Object]

Limitations ,[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object]

Mc D,Mayur Vihar Phase 3,(Ravish Roshan,9968009808)

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