Magento Your Passport to Global Growth | Imagine 2013 Business solution
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Magento Your Passport to Global Growth | Imagine 2013 Business solution
- 1. Your Passport to Global Growth
- 2. Cross-Border Trade Roadmap (Agenda) • Cross-Border Opportunity • Roadmap for Cross-Border Expansion 1. Global Fulfillment: Serving international buyers 2. Using Marketplaces to Validate Foreign Markets 3. Establishing a Local Presence • Retailer Case Study • Resources
- 5. International Logistics and Fulfillment • Hurdles • Hidden Carrier Fees • Billable/Dimensional Weight • Refused and Rejected Packages • Credit Card Chargebacks & Fraud • Global Trade Compliance • Solutions • Fulfillment Services • 3rd Party Solutions Take-Away Tip: Get “landed cost” right
- 6. Cross-Border: Challenge vs Opportunity $$$ $ *eCommerce volume represents relative figures, not absolute values Source: Forrester Online Retail Forecasts: Europe, US, Latin America, Asia eCommerce (2012)* Operational Challenge
- 7. Leading Global Marketplaces Canada Australia Brazil China UK Germany France Italy Spain Japan Take-Away Tip: Use marketplaces to validate new markets
- 8. Establishing a Local Presence • Hosting • Global CDN • Localized data centers • Country-specific laws (Safe Harbor, Patriot Act) • Localization • Translation • Customer Service • Payment Methods Take-Away Tip: Separate assets from e-commerce functionality Take-Away Tip: International buyers want a local experience
- 9. Retailer Case Study: QVC Italy
- 10. Retailer Case Study: QVC Italia • QVC Italia launched e-commerce in September 2011 using Magento EE • Challenging implementation: • Complex business features • Italian-specific requirements • Very complex integration with backend systems • Leveraged Magento EE extensibility and the extension market • QVC.it was launched in only 3 months Take-Away Tip: Know the requirements of each market
- 11. Get “landed cost” right Separate assets from e-commerce functionality International buyers want a local experience Use marketplaces to validate new markets Take-Away Tips Know the requirements of each market
- 13. Retailer Case Study: QVC Italia A successful story
- 14. Resources • Translation • Cross-Border Trade Checklist • Retailer’s Guide to International Tax